William Hill Review – Bookmaker With Excellent Reputations

William Hill no longer operates in Australia. However, check back for the latest updates.

William Hill is a global brand of sports betting recognised enough to be listed on London Stock Exchange. Though William Hill no longer operates in Australia, our William Hill review will discuss the unique value they offer. Do they offer a variety of sports? How attractive are their odds? Read on to find out what our thoughts are.

Our Rating of William Hill - AustraliaAustralia Flag

Overview – Click to Find Out More
Sports to bet on 33
Avg. markets (AFL) 148
Live streaming Yes
Payout rate (AFL) 94.82%
Partnerships Horse racing events
Languages offered English German French Spanish Russian Japanese Swedish
Customer service Live Chat/Phone/Email
Gambling Licence Number: 39225
Website www.williamhill.com
Overall Rating 4.5 / 5
William Hill Highlights:
Sports Rank Best Mobile Betting Sites
Payment Rank Top Skrill Betting Sites
Players must be 18+ to join. Full Terms and Conditions apply.

Our review will give an honest overview of the things that make William Hill a global brand and a choice bookmaker. We will explain what you need to know about the required process to read payout or contact the customer service. We also highlight the benefits of using this William Hill to keep you well-informed.

Introduction to William Hill Sportsbook

William Hill might have stopped operation in Australia. However, it has a wide coverage of many sports games, football in particular. It covers over 120 leagues from different parts of the world with catchy football section to ease the process of betting. Besides, the betting options are impressive. Get more information as we proceed with this William Hill review.

Sports Markets and Types of Betting at the Bookmaker

On William Hill sports betting website, you will discover wide selections of sports to bet on. The list is starting from famous football, handball, golf, cricket, and continues with other sports that are less popular. You will be exposed to different leagues under each sport selection. For football, there are Premier League, Champions League and even regional sports league to bet on.

When you visit the website, you will see why William Hill has been one of the leading bookmakers in the world. Its numerous sports selections keep putting it ahead of other operators. For instance, football alone has more 120 leagues. You can also select sports you may have thought don’t generate much attention like Yachting and eSports.

The Most Popular Sports Markets at Williams Hill
Football (127) Horse racing (61) Tennis (31) Greyhounds (13) Cricket (16)
UEFA Champions League Grand National ATP Australian Open William Hill Springbok Test Matches
French Ligue 1 Cheltenham Festival Davis Cup Belle Vue Ashes
Premier League Qipco 2000 Guineas US Open Daytona Beach Eve Twenty20 Internationals
La Liga Ascot Gold Cup French Open William Hill Greyhound Derby Pakistan Super League
Bundesliga Dubai World Cup Wimbledon English Greyhound Derby Momentum One Day Cup
English Championship Kentucky Derby ATP Challenger Ladbrokes Golden Jacket Indian Premier League

The table above shows that there are many betting options available for you. You can bet on the international markets and also regional ones. That includes popular football leagues like the English Championship and La Liga. Among the Williams Hill sports you will find also tennis, greyhound racings, australian rules and so on.

William Hill offers a great number of betting options, but little coverage across other sports. It is necessary for people to know other sports they can bet on. Once the bookmaker can address the area of coverage to less known sports, the interest in playing less known sports will increase.

Learning About In-play Betting & Live Streaming

The introduction of in-play betting brought significant change to the way we place a bet in recent times. Also called live betting by some bookmakers, it allows you place a bet after a game has started. Then, when the game ends, you get the outcome of your bet. William Hill Australia offers this option.

This is a good selection on Williams Hill. It offers outstanding coverage of in-play betting. To enjoy the options of streams available on William Hill, you need a loaded account. Then, you can select your preferred betting option. The in-play betting section comprises features that offer an interesting experience. To start, you may want to consider in-play betting.

William Hill has various options for in-play betting. If you want to bet on any sports, you can follow the event live. Live betting also allows you to change your mind during the game.  For instance, in a live football match, you can bet on who will score or assist the next goal no matter the statistics at the beginning.

Multiples Bets Option at William Hill

William Hill derives satisfaction from granting the wish of its fans who have interest in multiple betting. It achieves this by offering up to 25 selections and a good number of betting options available. There are options of multiple betting under horse racing at William Hill sports selection. This is a proof of its lifetime commitment to this sport.

William Hill is a master of the game when it comes to multiple bet selection. For instance, it is easy to track your games. Its coverage is amazing and also allows you to combine over 8 selections in system bets. What system bettors would find interesting is the display of their returns on all bet types.

William Hill allows system bets even for horses and greyhounds racings. For instance, tri-casts can be your preferred options. The process involved in multiple betting is smooth and will always satisfy you. You may want to see the best options available at multiple-betting. There are also different types of forecasts you can find interesting.

William Hill Australia Bet and Win Limits

William Hill allows players to stake a minimum of 1p for multiple bets and 3c for a single bet. On this low stake rate, players can win a maximum amount of money which will be determined by the sport a player bet on. Currently, sports that have the highest rate of returns are tennis, football and horse racings.

William Hill is a suitable bookmaker for all kinds of players. It is very welcoming to fiscally conservative players and high rollers. Since it doesn’t have a betting limit for players, there are other bookies who may provide have fixed betting limits, as PointsBet and PalmerBet.

Knowing the Competitive Odds Levels9

William Hill odds can be considered as one of the most competitive betting odds level in the sports betting arena. Top games like Tennis, Rugby, and boxing have a potential return of about 88.5% to 87%, while snooker, cricket, football and darts have a huge potential return of about 91.3-95.6%.

This is how it works. When a sports game has a win or lose element (let’s say over/under betting, stipulating the team that has a double chance of winning), consider this formula to get your payout percentage; (1/Decimal Odds Option A) *100 + (1/Decimal Odds Option B) *100). To be fair, many bookmakers provide the potential payout once you bet.

Odds Levels for the Largest Sports Markets
  • .
  • Tennis96.84 - 97.31%
  • Snooker97.59 - 98.71%
  • Cricket96.41 - 98.62%
  • Football94.34 - 96.13%
  • Darts95.87 - 97.24%
  • Boxing95.56 - 98.55%
  • Rugby95.11 - 97.58%
  • Horse racing95.29 - 98.78%
  • Greyhounds95.22 - 97.88%
  • ..
  • .....
  • Return to Player (%)

Presently, William Hill is considered the best choice for football betting. It offers up to 2 million pounds as payout across renowned leagues like UEFA Champions League, EPL, and also FIFA competitions. The payout rate is 94.82 on all available sports. This is huge when compared to other bookmakers. Well-detailed information is always available on payouts section.

Take a look at a premier league fixture and predict the team that will win. You may also predict the goal scorer. Your predictions will determine the odds the operator will use to calculate your payout. The odds available for each prediction determine the percentage of return on football league game.

Available Payment Methods

When it comes to payment methods, William Hill offers the best variants that can ease the process of cashing out. That includes traditional debit cards like MasterCard and Visa and even online wallets like Skrill. In all, players have options always to choose the payment option that is best for them.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Visa Unlimited AU$17.92-No limit 2-4 days Instant Free
MasterCard Unlimited AU$17.92-No limit 2-4 days Instant Free
Maestro Unlimited AU$17.92-No limit 2-4 days Instant Free
PayPal Unlimited AU$17.92-No limit 2-4 days Instant Free
Neteller Unlimited AU$17.92-No limit 2-4 days Instant Free
Skrill Unlimited AU$17.92-No limit 2-4 days Instant Free
ecoPayz Unlimited AU$17.92-No limit 2-4 days Instant Free
Entropay Not Available AU$17.92-No limit 2-4 days Instant Free
Paysafecard Not Available AU$17.92-No limit 2-4 days Instant Free
Bank Transfer Unlimited AU$17.92-No limit 2-4 days Instant Free

William Hill accepts a minimum deposit of AU$17.92, and withdrawal can take between 2-4 days. One unique thing about this bookmaker is that transactions don’t attract any extra charges, and the deposit doesn’t take time. Many of the options also don’t have limitations on how much a player can withdraw.

The Uniqueness of William Hill Platform

William Hill has a user-friendly platform. There are appropriate symbols for different features depicting type of sports and betting options. Also, it has a classic theme with a less flamboyant font style and colour. We know the importance of a platform that wouldn’t make players strain their eyes. This makes it a priority in our William Hill review.

William Hill page loads very fast and also has a logical layout of options for smooth navigation. For instance, you will find a direct link to access pages such as in-play section, schedule of upcoming games, and many other sports markets that may be of interest to you. You will find your bet slip at the side of the screen.

William Hill betting platform is easy to use when you want to talk about how it contains a descending order of available betting options. However, when talking about its layout, it will give people who will have to scroll through the selections a lot of stress. Addressing this would mean cutting out some irrelevant details from the website.

Knowing How to Place a Bet

William Hill Sports offers a simple process of betting. This simplified process is not possible if you don’t use the three step process that comes with bet slip. You only need to locate the right section and click on the appropriate options to complete the staking processes.

The table you will find below contains the practical steps to follow to place your bet at William Hill. Once you complete these processes, you will confirm your bet and see your potential payout value. To better understand how these processes work, we have summarised the information step by step.

  • [1] Making the Market selectionWilliam Hill Betting Select the MarketFirst, select the market that interests you and pick from any available fixtures to bet. Then click on its odds to have them on the bet slip.
  • [2] Entering the StakeWilliam Hill Betting Pick the AmountFill in the amount of your bet in the bet slip. After this, you will find options of multiple betting for you to consider below the selections pane.
  • [3] Confirming the SelectionsWilliam Hill Confirm the BetOnce steps 1 and 2 are completed, what is left is to click on “bet” to confirm what you have selected.

To place a live bet at William Hill, you follow a similar approach as we explained earlier. The difference here is that the sports game would have begun, and your bet will be based on what will happen during the game. In a football match, you may stake on the team that will first score.

Though live betting has attractive returns, you should be very observant when you are placing a bet. This is because the odds can change at any time and you may receive warning message while you are about to confirm your bet. For this reason, patience and focus are good skills to navigate through this betting option.

Important Information about the Company

William Hill Australia is a household name among bookmakers. It holds licenses from the Government of Gibraltar, Malta Gaming Authority and the UK Gambling Commissions. Attending to its customers is one of its top priority. This is why both offline and online approaches are used to address customers. They can reach out via Twitter, live chat, telephone call or email.

How the Business Became Recognized

William Hill Australia started as a sports betting company in 1934. In 1998, and later became the first operator to consider the digital option of operation in 1998. In 2012, it became the official sportsbook of the England football team. It provides quality customer service. This is well-appreciated by its large number of staff who come from 9 different countries.

William Hill has a strong reputation in terms of deposit selection, varieties in sports and betting markets, and many offers for players to enjoy. These offers are part of its policy of user-friendly gaming experience. It is also known to be a prominent sponsor of many horse races.

All About the William Hill Business
Company Support Security Player Protection
Name:William Hill Live Chat:24/7 Encryption:Thawte, 128bit Deposit Limits:Adjustable
Head Office:London, UK Phone:0800 085 6296 Licence Number:000-039225 R-319373-001 Betting Limits:Adjustable
Owner:James Henderson Email:customerhelp@williamhill.au Testing Agency:ESSA Self Exclusion:Available
Employees:1600 Fax:N/A Audit Organisation:IBAS Child Protection:Available
Registered Players:More than 3 million Other:@willhillhelp Anti Money Laundering Controls:KYC Partner Organisations:Gam Care, Gamble Aware

William Hill has a very large member of staff which makes its operation very smooth and satisfactory. It means they take customers’ satisfaction as a priority. Why won’t they have a functioning and effective 24/7 customer care service? There is no way they won’t keep on recording progress and commanding more attention from the public.

Available Customer Service Support7

William Hill, customer service support, is accessible in 6 different languages through various channels like live chat, phone call, email messaging and through Twitter. Just pick your preferred language to get the support you need. The company is marking its presence in delivering top-notch customer service and still making efforts to improve its reach to be different from regular bookies.

From experience, the customer service team seems to lack the desire to help. This is obvious in how they answer to customers’ enquiries. It takes a long waiting period to get a response to inquiries. The bookie should, therefore address this to avoid losing customers. Our William Hill review is committed to giving you the relevant information you need.

Every bookie needs to have good customer service. Through this, they can avoid losing clients and make an effort in increasing the trust level of members through their ability to fix issues they may have. Also, having the best customer service team brings a kind of prestige anybody would be proud to talk about.

Information on Licensing & Security8

William Hill Sports platform is aware of how important it is to keep the data of players safe and secure. When tested, William Hill didn’t fail to prove its ability to assure safety and security. 128bit encryption from Thawte is used to protect data on the website from being accessed by wrong people.

William Hill is recognised by the UK Gambling Commission and holds the membership of European Sports & Security Association (ESSA). As a member of ESSA, the bookie provides fair services to all concerned parties. It also includes good systems to regulate the rate at which people bet. It is also in partnership with Gam Care and Gamble Aware.

William Hills holds additional licenses from the Government of Gibraltar, and Malta Gaming Authority. The bookie obtained these licenses of operation from three different commissions. It also supports several responsible gambling organisations. All these and many more are what makes this bookmaker reliable and trustworthy for betting.

Bonus Points Available for Players7

Once again, William Hill Australia proved itself through the standard of its online platform, which has been attracting several awards. Among these trophies is the most recent sports operator of the year given by International Gaming Awards. In addition to this, the bookie offers excellent live coverage for horse racing and some other sports game.

Betting with this bookie offers you several bonuses. You may not find welcome bonuses, but you can enjoy other appropriate bonuses. The table below gives an accurate rating of the rate of bonuses on different scales. Have you been wondering about the availability of bonuses? Now you can have your answer.

  • Live Streams.1/3
  • Sponsorship.2/3
  • Awards.2/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.7

With the great feat of William Hill betting platform in terms of sponsorships, it deserves an extra point. The live streams could have attracted extra points if it gives the same attention to less popular sports. You can enjoy offering live coverage of other sports like cricket, tennis and so on.


Our William Hill review focused on giving you the right information about one of the renown online bookie. This operator has been able to withstand the test of time and still prove to be among those offering one of the best services players look forward to enjoying whenever they place their bets.

We commend William Hill for its ability to offer odds that are very competitive to players. In addition to this, we rank this bookie very high in its delivery of outstanding market coverage. Much respect is given to this operator for being able to include a fair range of payment and lowest stakes possible.

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Strengths and Weaknesses of William Hill
  • Major Strengths
  • Wide Variety of Sports
  • Diverse Betting Markets
  • Major Weaknesses
  • It No Longer Operates in Australia
  • Minor Strengths
  • Available Competitive Odds
  • Exclusive Bonuses
  • Minor Weaknesses
  • None
Players must be 18+ to join. Full Terms and Conditions apply.

William Hill odds are very competitive. This seems to be one of its strength. However, there is a need for the operator to review the rate of the available bonus. With this, players can enjoy being on the platform. You can also find enough information about more betting sites on best Australian betting sites.


Do you have any question after reading what we have previously explained? If yes, you can direct your questions to info@bestbettingsites.com. At our FAQ section below, you will find answers to any question about William Hill sports betting. We are certain you will find this helpful.

🎟Which betting markets are available at William Hill?

There is a good number of betting markets you can find at William Hill. You will find sports that are very popular, like football, golf, basketball, cricket, tennis and the less popular ones like a dart. You can find more information here at William Hill betting markets.

✔Does William Hill offer in-play betting?

Yes, William Hill offers the option of selecting in-play betting. In case you need more information about the process of placing a bet, see in-play betting at William Hill, and you will find well-detailed answers on the live streaming, betting process.

🥇Is William Hill a licensed platform?

William Hill is a legal sports betting platform licensed by Malta Gaming Authority, Government of Gibraltar and the UK Gambling Commission. Therefore, there is no cause for fear of staking with a bookie with no recognition. In fact, the bookie is one of the oldest and the first to come online. Find out more on our license and regulation section.

🎁Are there any bonuses at William Hill?

Yes, there are bonuses at William Hill. The bookie has some awesome offers that might be of interest to you. You can find out more about the rate of these freebies available for players. To achieve this, get useful information by clicking available bonus at William Hill.