The Best Betting Sites in Kenya – Finest Kenyan Sportsbooks for 2020
Kenya is a country with a progressive and entrepreneurial approach to gambling – many casinos and Kenyan sportsbooks legally operate within the territory, including some of Europe’s leading gaming operators. Throughout this guide to the best betting sites in Kenya we’ll explore the industry in its entirety, covering mobile apps, bookie bonuses, payout levels and more. Keep scrolling for the full report on gambling in the East African nation.
Bet at Safe Bookies Verified by our Reviewers
Available Leagues and Events
Top Bonuses and Promotions
This article is packed full of recommendations for each gambler to improve their own betting experience. Our tailored approach to ranking criteria allows individuals to view the top sports betting site in Kenya for a multitude of key performance indicators. In the following sections we’ll introduce many reputable and trusted operators and offer our own analysis within each of the main ranking characteristics.
Top 10 Sports Betting Sites Available in Kenya
In our preliminary analysis we realised Kenya has a wide-array of betting companies available, and selecting the best from the bunch is no easy task. There is a mixture of offshore betting brands and locally based platforms in this market, and the list of best sports betting sites in Kenya in the table below incorporates a blend of the strongest performing sportsbooks.
Below you can see each of the top picks for betting in Kenya, along with a brief introduction of the welcome bonus and a few additional metrics. What the table doesn’t show is the 12 separate ranking categories we have employed to arrive at this list of operators, the following sections will touch on each ranking component in detail.
|Best Betting Sites in Kenya||Bonus Offers||Highlights||Rating||Secure Link||T&Cs|
|888sport||Bet $10 Get $30||27+, 96+, 94.23%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||50% up to Ksh 5,000||31+, 80+, 93.75%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Deposit $30 Play with $60||29+, 101+, 94.83%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|22Bet||100% up to 15 000 KSH||46+, 1420+, 93.25%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Unibet||$25 money back||34+, 230+, 94.19%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bwin||100% up to $/€50||35+, 106+, 94.09%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Matchbook||Better Odds||22+, 78+, 93.00%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|William Hill||Bet $10 Get $30||29+, 88+, 94.82%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Bethard||100% up to €50||21+, 130+, 92.55%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bet365||15% up to $60||42+, 88+, 94.25%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
The above cited bookmakers are all well-respected, reputable and established betting platforms, they are guaranteed to provide a new player with a safe and enjoyable experience. Of course, each operator has its own strengths and weaknesses, in the following sections we will do our best to rank each of the best online betting sites in Kenya by category, giving you the reader the chance to select the bookies best suited to your own needs.
- 888sport – Best for Bonuses
- Betway – Best PayPal Betting Site
- Betfair – Highest Payouts
- 22bet – Most Betting Types
- Unibet – High Odds Levels
- Bwin – Best for Football Betting
- Matchbook – Top Betting Exchange
- William Hill – Highest Wager Limits
- Bethard – Great Cricket Betting
- bet365 – Most Betting Markets
If you’re new to the online betting site business and have not yet opened an account, then the next paragraphs are stacked with useful information to help make your selection. Not only will we introduce the top gambling brands available, we’ll also discuss the gambling environment every punter has to contend with in this country.
Before we get into the nitty gritty details of sports betting in Kenya, there are a few recommended prerequisites if you are completely new to the topic. First, take a look at the latest betting news from Kenya via the link below, and then visit one or two of the operators recommended on this page to familiarise yourself with the frontend design of a modern online sportsbook in Kenya.
How We Categorised the Best Sports Betting Sites in Kenya
So here we are, the beginning of a meticulous ranking procedure which will see various operators balanced, judged and weighed against one another across a series of key performance areas. Ultimately, the sports betting sites each offer a unique customer experience and that is why we offer a detailed and transparent assessment criteria for our readers.
Below you can see an overview of the levels involved in our ranking process. Each operator in Kenya is assessed against the 12 criteria below, and granted some may not perform well in every sub-section, but our overall top bookies list incorporates each factor with an appropriate coefficient. You are welcome to look into each of the performance criteria in more detail and maybe find a bookmaker that is better suited to you needs outside of the overall top picks.
Sports and Leagues
The first port of call in our assessment of the sports betting sites in Kenya is to look closely at the unique landscape of sports in the country. Kenya has some amazing sporting talent, particularly in distance running where the nation has produced many world record holders in a multitude of events on the track. See below some of Kenya’s biggest and most popular sports.
There is no nation on the planet that comes close in terms of distance running pedigree, thanks to the high-altitude environment and running culture it is the perfect country to train as an athlete. There are many Olympic Games champions and world record holders.
Kenya is unsurprisingly a great cricketing nation, the sport is played widely and remains one of the biggest team sports played in the country. The nation has enjoyed moderate success on the world stage, and cricket betting is possible via the nation’s biggest operators .
Football is and has always been a popular spectator sport in Kenya. There were periods in the past when Kenya was a football powerhouse in East Africa, but its dominance has dwindled in recent years, partly due to internal scandals in the Kenya Football Federation.
Kenya has been making a name for itself within the Rugby international world for many years. The sport of rugby is very popular throughout the country, and there is much interest in the annual Safari Sevens tournament. The nation’s sevens team is ranked 9th in World Series.
There is a lot of support for women’s volleyball in Kenya. The women’s national team performed very well in the continental championships, winning 9 titles since 1991. In the Olympic Games they have also competed but without much success.
The sport of basketball is particularly popular amongst the younger generation in Kenya. There has traditionally been a stream of players emigrating to the United States to compete at American colleges in the NCAA – but more recently the number of top-tier players is very low.
There are many other sports available for punters to bet on at Kenyan betting sites, and this is just a small sample of what you can expect when using the services of a bookie in this country. Kenya is by no means a sporting powerhouse, but the sports that they do excel in such as distance running they have enjoyed a period of uninterrupted dominance for many decades.
When we are considering this dimension of betting in our ranking criteria we look for all bookmakers that offer a wide range of different sports to bet on. Also of particular importance is the number of markets and fixtures available within each of the sports on the roster.
Value of Odds and Payouts at Top Bookies
The second area in our analysis that is of critical importance to punters who seek value is payouts, and below you can see a roundup of the best odds bookmakers in Kenya. There is always a commission taken by the bookie for each bet, and reducing this amount to a minimum is the goal of every savvy gambler.
There is no definitive top odds bookmaker as the markets are always different and the algorithms that set the odds are dynamic in nature. However, over a prolonged period of time it is possible to identify the best betting sites in Kenya for payout rates, and that is what the table below highlights.
- 888sport – 94.23% Payout Rate
- Betway – 93.75% Payout Rate
- Betfair – 94.83% Payout Rate
- 22bet – 93.25% Payout Rate
- Unibet – 94.19% Payout Rate
- Bwin – 94.09% Payout Rate
- Matchbook – 93.00% Payout Rate
- WilliamHill – 94.82% Payout Rate
- Bethard – 92.55% Payout Rate
- bet365 – 94.25% Payout Rate
It is impossible to categorically say one bookmakers’ odds are always the best, and that is why savvy punters will have many betting accounts. For each bet it is advisable to check the price being offered at many operators and then choose the one with the best value.
Betting Offers: Bonuses and Sportsbook Sites Promotions
Another perk that is closely related to the previous section in terms of seeking value is the betting offers. Every operator will offer customers some form of promotional incentive to join the platform, this could be in the form of a welcome bonus, deposit match, enhanced odds or free bet.
|Kenyan Betting Site||Welcome Bonus||Deposit Features||Rating||Secure Link||T&C’s|
|888sport||Bet $10 Get $30||1x, 7 day, 1.50||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||50% up to Ksh 5,000||3x, 30 days, 3.00||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Deposit $30 Play with $60||10x, 90 days, 1.60||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|22bet||100% up to 15 000 KSH||3x, 1 day, 1.40||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Unibet||$25 money back||5x, 30 days, 1.40||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
The list of bookmakers’ free bets in the table above are in our minds the best that this country has to offer. The value of each is not always the most important factor as we will get into in the following paragraphs, but each of these lucrative deals are now currently available for new customers to claim. So if you haven’t already got an account with one of these sportsbooks, now would be a great time to capitalise on these time-limited promotions.
|Bonus Category||Betting Site|
|🥇 Best Bonus in Kenya||888sport|
|🥈 Top Promotions||Betway|
|🥉 Acca Bonuses||Betfair|
|◻️ Many Free Bets||22bet|
|◻️ Leading Odds||Bethard|
|◻️ Excellent Welcome Bonus||bet365|
As we said, the value of a sportsbook bonus is definitely not the most important part of the offer. We have to consider also the terms and conditions of the deal, and importantly how easy they are to fulfil. There are many aspects to this question, including minimum odds, rollover threshold and time limit to complete the requirements.
Betting websites are great at enticing customers in with deposit bonuses – the only problem is these offers typically require at least 6 times rollover – and that includes your initial stake and the bonus amount awarded. Half of your winnings will be tied to this bonus amount, and won’t be withdrawable as cash until the rollover threshold has been surpassed.
The minimum odds requirement is an important consideration in betting sites promotions, as it determines which bets count towards the rollover. Without this clause achieving the full rollover threshold would be easy, customers could place their entire balance on super low-risk selections – the bookies often require odds to be at least 1.8 (4/5) in order to count towards the rollover threshold.
Type of Bets
Deciding on the bet to make is the fundamental skill of sports betting, because if we are not able to skilfully select the correct market in a dynamic live situation, or pick the perfect group of games to build an accumulator, then we’re not going to enjoy much success with the best sportsbooks.
Choosing the right market for the moment is the absolute essential skill that all punters need to master – and it certainly helps when the operator is accommodating with their curation of markets. We give substantial weight in our ranking process to sportsbooks that are able to offer fantastic depth with every event on their platform. Below are some examples of the niche markets we look for in a new betting site.
There are many betting sites in Kenya that can accommodate the bets listed in the above table, and choosing the right market for the right game is the skill required to be a winning punter. Many players will have simple bet types in mind when entering the sportsbook, but sometimes it’s nice to have the flexibility to be more adventurous with your selection.
Safety and Security
Securing the operations of the safest online betting sites with customers and financial transactions is certainly not an easy task – in the technological aspect there are many vulnerabilities and zero-day exploits in applications used to power the platform.
Equally, instilling proper policies, data protections and fair gambling practices is not always correctly implemented in global bookmaking. There are several independent organisations that regulate the gambling industry, and we advise players to only open accounts with betting sites that work with these third-parties. Affiliation with the groups in the table below shows a level of aptitude and willingness to maintain impeccable safety and security on the platform.
Our review only takes into consideration bookmakers working with some of the world’s most trusted and secure data protection protocols. These companies are all fighting to keep both the internet and the gambling industry safe and secure.
- UK Gambling Commission
- Resposnible Gambling Council
- International Centre for Responsible Gambling
Being a responsible sports betting site today means more than physically protecting the assets of the company and its users. There is an element of responsibility for the welfare of customers using the platform, and putting in place protection, prevention and help mechanisms should a user feel their gambling has become overly compulsive.
If you’re still not entirely convinced that a betting site is completely safe, then it is definitely advisable to pick a site that displays the logos of affiliated firms at the bottom of its home page. Look at the bottom of a new site to see the responsible gambling partners and licensing awarded to the operator. All of these logos will be hyperlinked and show proof of the partnership / license that the operator holds.
Bet on Mobile with the Best Sports Betting App
Modern betting is increasingly used by customers on mobile rather than desktop platforms. There are many Kenyan betting apps serving this demand – and the influx of European gambling brands has kept the mobile gambling app pedigree of a very high standard.
When it comes to evaluating what makes the best sports betting app, there are many things to consider. Customers don’t all use the same devices, some are on Android others on iOS, and there are many people that use tablets for their bets. A quality betting app should be responsive for all manner of devices, whilst providing an uninhibited gateway to the full sportsbook.
- Betfair Mobile App – Quick and easy
- Unibet Mobile App – Great user experience
- Bwin Mobile App – Responsive screen size
- WilliamHill Mobile App – Lightweight download
- Bethard Mobile App – Many extra features
The five operators above each offer an excellent mobile interface, sacrificing none of the best features from their full sportsbook platform. On the top betting apps functionality, navigation and interface are all flawlessly integrated and interactions with the app feel well-engineered. Features are a big aspect, and in the following section we’ll discuss one of the betting industries biggest technological features since its creation.
Live Betting & Live Streaming
The live betting arena is the most important aspect of the sportsbook in terms of betting revenues and engagement. Customers enjoy platforms that have much wider technological capabilities, they’re able to integrate thousands of live games across top sports across the world, all whilst offering detailed statistics and live odds on hundreds of markets.
There are many operators that provide quality live betting capabilities. The list below is the best live sports betting sites currently available to the Kenyan people, many of them have a lucrative welcome offer that you can claim today by following the link below.
|Live Betting Site||Welcome Bonus||Live Features||Rating||Secure Link||T&C’s|
|888sport||Bet $10 Get $30||200+, Yes, Yes||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||50% up to Ksh 5,000||350+, Yes, Yes||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Deposit $30 Play with $60||500+, Yes, Yes||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|22bet||100% up to 15 000 KSH||1001+, Yes, Yes||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Unibet||$25 money back||500+, Yes, Yes||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
On top of mass coverage of thousands of games, betting platforms have implemented many first-class features to enhance the betting experience of their customer base. Popular integrations include cash out and live streaming, the latter of which can be easily activated when the customer places a small bet on the fixture with the video streaming capability.
Payment Methods at Kenyan Betting Sites
The luxury of a wide variety of payment methods is something that betting customers in Kenya will not have. For the most part, making deposits to the best sports betting site in Kenya will be through standard banking options, there are a few regional mobile money options that we’ve highlighted below.
The Kenyan shilling currency is not widely supported by American based fin-tech services, but there are several African alternatives that users may encounter when opening an account with bookmakers in this region. For most transactions the standard banking options are probably the best options available, they have large deposit/withdrawal limits, they’re fast, and there are no fees involved when using a bank card.
|Payment Method||Type||Deposit Limit||Deposit/Withdrawal||Payment Fee|
|Visa||Debit Card||Ksh10 – 1,000,000||Available for Deposits / Available for Withdrawals||No Fees|
|Mastercard||Credit Card||Ksh10 – 1,000,000||Available for Deposits / Available for Withdrawals||No Fees|
|Airtel||Mobile Money||Ksh10 – 140,000||Available for Deposits / Available for Withdrawals||No Fees|
|PayPal||eWallet||Ksh50 – 500,000||Available for Deposits / Available for Withdrawals||1.5% – 1.5%|
|Safaricom||Mobile Money||Ksh10 – 140,000||Available for Deposits / Available for Withdrawals||No Fees|
|Neteller||eWallet||Ksh50 – 850,000||Available for Deposits / Available for Withdrawals||1.5% – 1.5%|
|Skrill||eWallet||Ksh100 – 650,000||Available for Deposits / Available for Withdrawals||1.5% – 1.5%|
The options we’ve outlined in the table above are just some of the potential use cases when making deposits to the platform. The reality for the many bookmakers available throughout Kenya may be different, but for the majority of platforms the list of deposit options in the table above is likely to be the extent of your banking options.
PayPal betting is possible in Kenya, and the world’s biggest eWallet is fully accessible across the country. There are several bookmakers in Kenya that support PayPal as one of their standard payment protocols. We always recommend PayPal for online payments as it is usually the fastest and safest way to transfer money over the internet.
- Fast and Free Transactions
- Excellent Customer Service
The PayPal payment bridge has many advantages, you can easily track how much money you’re spending, hold money in the eWallet separate from your bank, and quickly make transfers all over the world in different currencies. However, there are sometimes fees involved in these transactions, check with your bookmaker to find out the specific fees for using PayPal as a banking method.
The Website Functionality
Core platform functionality is one of the main differentiating factors between a high-quality and sub-standard sportsbook. Things that we’ll look for in this regard include the load-time of the page, the navigation around the websites, page responsiveness to different screen sizes, and the amount of bugs in the front-end of the page.
Good web-design and software development are certainly not cheap, and it is usually websites with smaller budgets, less funding and new to the scene that demonstrate their lower-quality with a sub-standard platform. The world’s most established bookmakers usually boast a well-engineered platform packed full of features and top functionality throughout.
Besides running smoothly on all devices, top quality sportsbooks will offer their customers a wide-range of additional features to enhance the experience at the sportsbook. There are many ‘good-to-have’ extras that bookmakers around the world have implemented, these include live streaming, statistics portals, betting blogs, and cash-out on all live markets.
The table below offers a brief overview of some of the best online betting sites in Kenya in terms of its extra features offering. Across the country there are bookies offering a whole range of virtual sports, quick betting capability and many other exciting features.
|Betting Site||Live Streaming||Cashout||Livescore||Fast Bet||Virtual Sports|
As you can tell from the table, it is not always possible to get all your extra features from one operator. Similarly as the same bookie might not always offer leading market odds levels, to find the extra features you need at any particular time, having multiple betting accounts active at any given time is usually the best way to proceed.
Availability of Customer Support
In any business with an online customer domain including e-commerce, subscription as a service, or sportsbook – there is a need for quality customer service. Building trust with the customer base is a major priority for top sports betting sites in Kenya, and many of them offer a quality range of customer support options including live chat, telephone lines and email inboxes.
The table below offers a brief overview of the customer support options at the disposal of a betting customer in this country. If you’re stuck with the sign-up process, or you’re having trouble redeeming a welcome bonus, the options below are the most efficient routes to a customer support agent who can help resolve your issue.
|Contact Method||Availability at Kenyan Sportsbooks||Response Time||Usually Available|
|☎️ Telephone||Common||Up to 10 Minutes||12 hours a day|
|📧 E-Mail/Contact Form||Common||Up to 12 Hours||24/7|
|👩⚕️ Live Chat||Common||Up to 10 Minutes||12 hours a day|
|💬 Messenger||Common||Up to 15 Minutes||12 hours a day|
|🌐 Social Networks||Rare||Up to 2 Hours||12 hours a day|
The best option from the table above is usually the live chat route. With this you are in a conversation with a customer support agent who will ask to verify your identity with a few security questions, and then have the capabilities to help you with a wide-variety of problems. Always look out for bookmakers providing 24/7 live chat support as a hallmark of quality in their approach to customer service.
The Reputation of Sportsbooks
The age-old saying that good reputations take years to build and minutes to destroy couldn’t be more true in the online gambling business. There have been cases in the past where betting sites with strong reputations and many customers have fallen disastrously from grace over the public outcry relating to a few scandals.
Operators who are serious players in the sportsbook business will desperately try to preserve their reputation and build trust with the customers. This is achieved in a variety of ways, with good customer service, transparent financial reporting, partnership with regulators and responsible gambling bodies. It’s always advisable to take reputation into account, and when we conducted our research we analysed social-media, news and customer reviews of each platform when building our overall opinion of a new bookmaker.
How to Open an Account at a Kenyan Bookmaker
The account opening process for a new customer at an online betting site in Kenya is no different from any other site around the world. The whole procedure can be boiled down into three simple steps, and we advise you gather all your personal information before starting the sign-up process.
Select one of the top bookmakers from the list of Kenyan sportsbooks at the top of this page to proceed with.
On the sportsbook’s homepage you’ll need to enter the registration portal, enter all your information accurately.
The final step is to confirm your details with the sportsbook, verifying your address and identity for withdrawals.
It couldn’t be easier to open an account at a Kenyan sportsbook, and there are many fantastic options currently available to new punters in the industry. When you open up the sportsbook make sure to register your details correctly as they will need to be provable before any withdrawals are processed from your betting wallet to your bank.
eSports Growth: CS:GO Betting Sites & Others
The new landscape of sportsbook gambling are without question eSports betting sites. The highest growth sector in all of internet gambling, eSports are becoming increasingly popular all over the world, both in terms of participation, spectating and betting. There is a lot of excitement and investment into this sector, and we felt it was an important part of our ranking process for betting in Kenya.
Below is an overview of the best eSports bookmakers in Kenya, they are considered the platforms with the highest amount of markets, best odds and unique features for the purpose of eSports. Specifically, they are also considered top CS:GO betting sites within their own right, as one of the biggest eSports on the planet, this was an important metric to assess.
|eSports Betting Site||Welcome Bonus||Highlights||Rating||Secure Link||T&C’s|
|888sport||Bet $10 Get $30||33+, 94.23%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||50% up to Ksh 5,000||22+, 93.75%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Deposit $30 Play with $60||24+, 94.83%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|22bet||100% up to 15 000 KSH||222+, 93.25%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Unibet||$25 money back||649+, 94.19%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
If you still haven’t placed a bet on eSports yet, then the above list of operators is an excellent place to begin your journey into this exciting sub-type of sports betting. The bookies listed in our table are all offering an excellent welcome bonus that can be deployed across many different eSports betting markets.
The Environment and Regulation of Sports Betting in Kenya
Sports betting in Kenya is completely legal, and there are many licensed bookmakers both domestically and internationally owned. The country is regulated by an independent regulatory body, and there are many responsible gambling organisations actively working throughout Kenya to ensure the region upholds the highest standards of customer protections in its gambling industry.
Whilst there are many factors that go into determining the best sports betting site in Kenya, those operators that abide by regulation and go above and beyond to ensure the safe gaming experience of their customers are likely to appear high on our list. A safe and regulated betting experience is one of the most important considerations when choosing a new platform to bet with.
Gambling Commission & Licence
|🎰 Fixed Odds Betting Terminals||345|
|📑 Betting Shops||120|
|🏛️ Land-Based Casinos||30|
|💻 All Licensed Sportsbooks||25+|
|🏆 Best-Rated Safe Betting Sites||Our Picks|
The Betting Control and Licensing Board oversee the legal framework and licensing procedure of new operators in the Kenyan region. The government takes an active approach to regulating the industry and each participating company in the market has to fully comply with Kenyan tax laws, which on the surface is the primary concern of government regulators.
The Kenyan government has taken a tough approach to online betting sites legally that fail to comply with its tax laws in the past, and in 2019 they promised to crackdown on operators that were not fulfilling their tax obligations domestically. Well, they made good on this promise and shutdown over 20 operators who failed to pay their tax bill.
Betting companies are treading on thin ice in Kenya, and many are having to prove that they are taking extra precautions to stop problem gamblers accessing their services. Within the Kenyan government there is vocal support of bills aimed at reducing the impact of problem gambling particularly at sports betting site in Kenya used by the younger generation.
We have considered all of these factors in our analysis, and only work with legal sports betting sites in Kenya. Companies that have previously been banned are now being allowed back into the market, agreeing new tax compliance terms and fulfilling much higher standards of regulatory protections for young customers.
- 888 Holdings plc – (888sport) – Licence No MGA/CRP/543/2018
- Betway Limited – (Betway) – Licence No MGA/B2C/130/2006
- PPB Counterparty Services Ltd – (Betfair) - Licence No MGA/CRP/131/2006
- TechSolutions Group N.V. – (22bet) – Licence No 8048/JAZ
- Trannel International Ltd – (Unibet) – Licence No MGA/B2C/106/2000
- ElectraWorks Limited – (Bwin) – Licence No RGL no. 051
- Triplebet Limited – (Matchbook) – Licence No UCGC 39504
- WHG (International) Limited – (WilliamHill) – Licence No RGL no. 034 & 042
- Bethard Group Limited – (Bethard) – Licence No MGA/B2C/312/2015
- Hillside (New Media Malta) Limited – (bet365) – Licence No MGA/B2C/532/2018
The above list of operators is the ultimate list of safe, licensed and regulated betting options in Kenya. Not only can you be confident these bookmakers offer a reliable gambling experience to their players, but they fulfil their societal and ethical obligations to the Kenyan people by paying their taxes in a fair and timely manner.
Operators to Avoid
Now that we’ve discussed all the fantastic reasons to bet with the many reputable online betting sites in Kenya, it’s time to introduce the sites you would be wise to avoid at all costs. The list of operators below have failed in their obligations either by not paying taxes, not abiding by regulation, or defrauding their customers and other key stakeholders.
This list is not necessarily exhaustive, and we always update our pages to represent the latest situation of safe gambling sites in every country in this review series. Similarly, we do remove websites from this list if after a prolonged period of time they demonstrate a major pivot in their operational standards and showcase a major improvement across the board.
The operators listed above were announced on a list of platforms the Kenyan government would be temporarily banning from its market. Whilst there are many well-established and trustworthy brands on this list, for the time being it would be advisable not to hold funds in these accounts as a sudden closure of the platform’s Kenyan operations could result in a financial loss for the customer.
History and Future of Gambling in Kenya
Gambling and betting in Kenya have for many years become a popular domestic activity that requires an intense knowledge of sport and ability to plan bets. In a country devoid of stable employment opportunities and rife with economic uncertainty, much of the younger generation turn to gambling as a means to control their own financial destiny.
The relationship between betting companies and the Kenyan state has been tumultuous, as arguments over tax rates and accusations of corruption have hindered the ability for negotiations to make any meaningful progress. Below we take a short tour of the gambling environment and history of its legality in Kenya, stopping off and explaining some of the most important milestones on this journey.
- 1966: First Gaming Act Sports betting is introduced to Kenya, backed by a new legal framework which will open the door for private companies to offer gambling services to the people of Kenya. Sports betting is permitted only on licensed premises such as casinos and gambling rooms.
- 1980s: Gambling Fastest Growing Industry The wave of gambling popularity is spreading across the world, and within Kenya the gambling industry is one of the fastest growing industries throughout the world, all signs point towards this momentum continuing into the future.
- 1990s: New Land-Based Casinos Across the country there are many land-based casinos popping up. This unexplained explosion in casinos throughout Kenya leads to concerns that the current legal framework is largely unfit for purpose to handle the industry on its current growth trajectory.
- 2010: Constitution of Kenya 2010 The new constitution of Kenya outlines that gambling be legislated by local counties. The national government still provides the overriding authority in licensing and regulatory direction, by on a local level the county governments can determine their own approach to gambling law.
- 2014: Mobile Payments Introduced A massive boost for the online betting industry in Kenya as new mobile payment technologies unlock the potential for internet payments on a scale and efficiency never witnessed before in Kenya.
- 2019: Crackdown on Tax Dodgers The Kenyan government makes good on its promise to crackdown on bookmakers it accuses of not paying their tax liabilities – 27 operators are temporarily banned from the betting and casino market of Kenya.
- 2020: Gamblers Support Bookmakers Whilst some believe that bookmakers should pay taxes, many betting customers believe the government of Kenya is corrupt by nature and would prefer that bookmakers in Kenya increase their sponsorship of local sports teams rather than pay taxes to the Kenyan state.
The tragedy of gambling and betting site in Kenya is that many participants see it as the only way to control their own economic destiny. In a country with limited employment opportunities, where the average 25 year old lives off $2.50 a day, gambling is seen as a means of financial freedom.
Sports betting for young men in Nairobi betting on European football matches is similar to old-women planting maize in Western Kenya during the current global climate change period. Both are activities that are rewarded financially through a mastery of knowledge, but come with a range of external and uncontrollable variables.
Betting in Kenya: Diverse Range of Quality Sportsbook
There are many fantastic betting site in Kenya available to mobile and desktop users. The country has a lot of competition within the domestic sportsbook market, meaning users are offered much better welcome bonuses, higher odds and an overall better quality service as operators compete for greater share of the market.
Below we’ve outlined what we consider to be one of the country’s top performing operator across a diverse range of performance characteristics. If you want to get started today and claim a lucrative welcome bonus, don’t hesitate to follow the link in the table below.
Our sports betting sites reviews remain completely impartial, directed by data and the well-developed opinions of our experts. Check back in the future to see how the dynamic betting landscape in Kenya evolves, and if there are any new top-quality sportsbooks to consider in future gambling pursuits.
Frequently Asked Questions
Now that we’ve reached the end of our Kenyan betting sites review, it’s time to answer some of the most frequently asked questions we receive from our readers. Below is a comprehensive list of answers that should cover any lingering concerns you may still have.
What are the best betting sites in Kenya?
The best betting sites in Kenya are without question some of the domestically based providers of sports gambling. There are many top betting sites based offshore, and together they create a diverse range of quality bookmaking options for the customer base.
What betting offers can I find at Kenyan sportsbooks?
There are many high-value betting offers in Kenya, and sportsbooks offer a range of promotions including weekly free bets, deposit match bonuses and enhanced odds.
Is betting legal in Kenya?
Sports betting is legal in Kenya, and there is a strict legal framework underpinning the sports betting regulation all operators have to abide by.
Is PayPal betting possible in Kenya?
Kenyan betting customers can engage in betting using PayPal - although there may sometimes be fees involved in banking transactions to and from the sportsbook.
Are there any new betting sites you can recommend?
We always look for exciting new betting sites to add to our tables, check back in the future to see if there are any unmissable new discoveries.
Is live betting possible in Kenya?
In Kenya you can expect a wide-variety of in-play betting markets, but pre-match betting remains the more popular style of sportsbook gambling in the country.
What is the best sport betting app I can download in Kenya?
In Kenya there are many top sports betting apps available to download, in fact the majority of gambling in Kenya is conducted via a mobile sportsbook.
Is it possible to bet on elections?
There are many weird and wonderful betting markets available at sportsbooks in Kenya, including politics and TV shows.
List of Betting Sites in Kenya: All Kenyan Bookmakers
Below we have summarised the ultimate list of betting sites in Kenya. We consider every bookmaker in Kenya for this list, and following a series of ranking tests we are able to filter and refine our selections to provide the very best platforms currently available in the Kenyan betting market. Make sure to visit us again in the future to see how this list evolves, as well as new tips on how to best enjoy the betting industry of Kenya.
|Kenya Betting Site||Rating||Highlight||Welcome Bonus||Secure Link||Terms and Conditions|
|888sport||Unique Website Design||Bet $10 Get $30||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||30,000 Betting Markets||50% up to Ksh 5,000||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Great In-Play Betting Options||Deposit $30 Play with $60||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|22bet||International Betting Powerhouse||100% up to 15 000 KSH||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Unibet||Fair Bonus Conditions||$25 money back||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Bwin||High Payout Rate||100% up to $/€50||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Matchbook||Excellent Mobile Experience||Better Odds||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|William Hill||High Wagering Limits||Bet $10 Get $30||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Bethard||Lots of Payment Methods||100% up to €50||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bet365||Numerous Sports Markets||15% up to $60||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|LVBET||Great Market Depth||100% up to €50||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|