The Best Betting Sites in Sweden – Top Swedish Sportsbooks for 2021
Sweden has a long-lasting connection to the gambling industry. There is an abundance of Swedish sportsbooks supplying a high-quality service to the nation’s residents. Throughout this detailed guide, we will explore the best betting sites in Sweden while analyzing significant aspects of an online bookmaker. Along the way, we will bring numerous recommendations for every kind of player.
Bet at Safe Bookies Verified by our Reviewers
Available Leagues and Events
Top Bonuses and Promotions
The upcoming paragraphs are jam-packed with recommendations of the top sports betting site in Sweden. The table above will allow you to conveniently jump to any part of the article that interests you. Otherwise, please keep on reading to understand better the history and industry dynamic of the Swedish gambling scene.
Top 9 Sports Betting Sites in Sweden
It’s easy to start with the best sports betting sites in Sweden, the category I’m sure many of you are interested to see. All of the operators we recommend have been methodically analyzed by our team of industry experts to certify their quality. You can expect all the sportsbooks listed below to offer a 360-degree gaming experience delivered at a high standard.
Our team of industry experts provided us with a list of the best Swedish sportsbooks, and you can find the congregation of that information below. Every bookmaker in this table also comes with a lucrative welcome offer that you can claim once you are signed up.
|Best Betting Sites in Sweden||Bonus Offers||Highlights||Rating||Secure Link||T&Cs|
|Betway||100% Up to 100 SEK on First Deposit||29+, 518+, 93.75%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|888sport||100 SEK Welcome Bonus on First Deposit||30+, 310+, 94.23%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bet365||Up to 1250 SEK in Bet Credits||32+, 160+, 94.23%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Up to 100 SEK Welcome Offer||26+, 476+, 94.83%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Mr Green||Up to 100 SEK Free Bet||30+, 137+, 93.92%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Smarkets||Up to £10 if First Bet Loses||20+, 64+, 94.10%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|William Hill||100 SEK Free Bet on First Deposit||28+, 385+, 94.82%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|mr.play||100% Up to €100 on First Deposit||33+ , 164+, 93.45%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betsafe||100 SEK Welcome Bonus on First Deposit||30+ , 260+, 93.14%||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
Each bookmaker has its own unique set of strengths and weaknesses that affect the overall quality of their platform. In this category were not looking at an ultra-specific area, but rather those that can provide a full gaming experience. In the table below, you will find the most recent cases of the best online betting sites in Sweden.
|Best Betting Site in Sweden||William Hill|
|Top New Betting Site in Sweden||Mr Green|
|Highest Payout Bookie||Betway|
|Best PayPal Betting Site||bet365|
|Best for Bonuses||888sport|
This section of the article is useful for any punter looking to get off to a flying start on their gambling journey. We have provided numerous detailed recommendations to give our readers as much choice as possible. The best thing about this approach to ranking a betting site is that you can identify the most important features for yourself and decide accordingly.
Before we get into the real meat of our guide, it’s worth mentioning that each operator in our ranking methodology is objectively different. If you wish to understand better the Swedish gambling industry and the context behind our ranking criteria, be sure to check out the news section of our website.
How to Find the Best Sports Betting Sites in Sweden
You’ll find the best sports betting sites in Sweden in our table below. As well as this, you can also see our criteria set, which will give you a better understanding of how we rank online bookmakers. Our methodology is simple; we organize our bookmakers with a 12-category system. We provide each sector with an equal weighting; this allows our readers to define their tastes in online sportsbooks easily.
We always strive only to recommend platforms that are high-quality and secure. The reason our suggestions are so widely acknowledged is because of our thorough research conducted by our team of industry experts. This gives us a deeper level of knowledge that you are unlikely to find anywhere else. Check out our quick-navigation table below to learn more.
Sports and Leagues Available with Swedish Bookmakers
Our first major category to analyze in detail is the sports markets available at sports betting sites in Sweden. As many of you are aware, most Swedish bookmakers primarily focus on football, but many other sporting events are just as popular in the country. The table below is a breakdown of the six most popular sporting markets available at Swedish online sportsbooks.
Ask any football fan around the world, who are some of the best players of the 21st century? You’ll get the Messi’s and Ronaldo’s, but many will also mention the Swedish icon Zlatan Ibrahimović. At 39 years of age, he has played in every top European League, winning 31 trophies across his career. He even spent some time with LA Galaxy scoring a cool 52 goals in 56 games. You can find the best football betting sites right here.
Having won the world championship 4 times and coming runners up 4 times in various incarnations of the Olympics, the Swedish handball team is among the greatest in the world. Players like Tomas Svensson and Staffan Olsson are among the best in the country’s history and remain iconic in Swedish sporting culture. There are some amazing handball betting sites on offer.
The success of Björn Borg in the 1970s led to tennis becoming a national sport in Sweden. There would be other Wimbledon competitors to follow, but none would be as successful as Borg. Tennis betting sites are really popular in Sweden. There are many fantastic domestic and international options available.
According to a survey done by the Swedish Golf Federation, roughly 6% of the population play golf regularly, this is the highest percentage in all of Europe. Apart from Henrik Stenson, there aren’t many top golfers from Sweden. However, with its abundance of beautiful Nordic courses scattered across the country, there are few better countries to visit if you’re a golf fan.
Having won two gold medals at the most recent Rio Olympics in 2016, Sweden has always been a competitive entry into the prestigious tournament. Their two golds came in Swimming and Cycling as well as the women’s national football team receiving the silver. Olympics betting is taken very seriously in the Nordic country.
Similar to other Nordic and Eastern European nations, learning to skate is as important as learning to walk, no wonder they produce so many fantastic Ice Hockey players. Henrik Lundqvist of the Washington Capitals is a highly respected individual in the NHL. You can wager on the best ice hockey betting sites right here!
The six sports listed above are by no means the only betting markets available. A Swedish betting site of high quality will often offer up to 30 or more markets to their customers. This gives the player far more flexibility and is ultimately an important factor when a customer decides which online sportsbook to go with.
As well as looking at the specific number of sports on offer, we also took the number of leagues and markets into our consideration, and this enabled us to gauge the overall quality of the platform effectively. The availability of markets is undeniably one of the most important factors to consider when entering an online bookmaker for the first time.
Payout, Odds and Lines at the Best Bookies
Betting payouts are an important ranking factor when it comes to assessing the bookies. Some of the best odds bookmakers are providing huge payouts that are just waiting to be utilized.
The list below contains some of the best betting sites in Sweden for payout rates. Our research team gathered this information methodically and with utmost precision to provide you with as accurate of a list as possible. Our analysis incorporated the average payout rates, which we aggregated across all markets. The resulting payout rates are affected by the bookmakers’ commission fee.
- Betway – 93.75% Payout Rate
- 888sport – 94.23% Payout Rate
- bet365 – 94.23% Payout Rate
- Betfair – 94.83% Payout Rate
- Mr Green – 93.92% Payout Rate
- Smarkets – 94.10% Payout Rate
- William Hill – 94.82% Payout Rate
- mr.play – 93.45% Payout Rate
- Betsafe – 93.14% Payout Rate
It’s key to always factor in the bookmakers’ odds when choosing an online sportsbook. Throughout a football season, for example, an active punter could make over 100 bets, whether you win or lose a higher odds betting sites will undeniably increase your return. So it is always worth the time finding a platform that offers great odds on a variety of markets.
The Best Betting Bonuses
A powerful marketing tool employed by online bookmakers is betting offers and their ability to draw in new customers. To truly differentiate yourself as a sportsbook in a competitive market, you must be innovating within the market, and this includes the number of betting offers you can incorporate. Our ranking methodology in the table below consists of an introspective look on bonus sizes, the validity period and wagering conditions.
|Swedish Betting Site||Welcome Bonus||Deposit Features||Rating||Secure Link||T&C’s|
|Betway||100% Up to 100 SEK on First Deposit||6x, 60 days, 1.75||5.0/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|mr.play||100% Up to €100 on First Deposit||9x, 14 days, 2.00||4.9/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betsafe||100 SEK Welcome Bonus on First Deposit||1x, 60 days, 1.50||4.8/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bet365||Up to 1250 SEK in Bet Credits||1x, 60 days, 1.20||4.8/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|888sport||100 SEK Welcome Bonus on First Deposit||1x, 60 days, 1.80||4.7/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
Each of the online sportsbooks listed above is excellent choices, for a new player looking to find the best bookmakers’ free bets in Sweden. We have included bonus categories to help you identify the strength of each bookmaker. Check out the lucrative welcome bonuses below if you want to get off to a flying start on your gambling journey.
|Bonus Category||Betting Site|
|🥇 Best Bonus in Sweden||mr.play|
|🥉 Great User Experience||Betfair|
|◻️ Enhanced Odds||Smarkets|
|◻️ Lucrative Welcome Offer||Betway|
|◻️ Large Market Variation||888sport|
Terms and conditions are often something overlooked by newcomers, but they can provide you with some useful information that affects your overall betting experience. Each sportsbook bonus is affected by certain pre-requisites which will in turn change how you bet. The three incarnations we focus on are wagering terms, minimum odds, and the turnover amount of your bet.
Luckily for most Swedish users, there are plenty of great promotions on offer to new players. Some of the country’s biggest betting websites give new players welcome bonuses but also rewards customer loyalty with even more. Most bets will require a rollover amount of 5 to 12 times; this depends on the bookmaker.
Among the top betting sites promotions, there is a sea of amazing promotions that you can enjoy after sign-up. Included with each platform is a complete list of the best bonuses they currently offer to new and returning customers. We regularly update these tables to give you the latest information on the matter.
Type of Bets
The amount of betting types available often defines the overall quality of an online platform. Some of the best sportsbooks in Sweden pride themselves on the exceptional variety that they provide for their customers. When we rank our best betting sites in Sweden, this category carries significant weight in our decision.
In the table below you can find 12 of the most popular betting types available from Swedish bookmakers. A quality sportsbook will know how important providing variety in their sports markets and betting types is crucial to the customer experience. This list has aggregated data from all available markets most common betting sites.
If you’re looking for a high-quality experience from your sportsbooks, always be sure to look for betting sites in Sweden that offer a wide variety of betting types. This will allow you much more freedom in the way you approach your deposit and betting strategy. Anything less than 100 types is seriously below standard and should be avoided by yourself and others.
Safety and Security
Security of an online sportsbook is a hugely important factor when deciding which platform to go with. Security is entrenched into every feature of an operators website; this includes its navigation, payment methods and also market variety. Some of the safest online betting sites are also the biggest because they have built a long-lasting trust with their users.
In the table below, you can find some of the top organizations around the world that deal with player safety and security. It is a betting sites ultimate responsibility to provide their players with a safety net to prevent them from exploitation. As well as data security, player psychology and addiction are also discussions that have to be addressed by major betting firms.
Sweden has an effectively regulated gambling industry that allows players to interact with betting sites in a carefree manner with little worry about data security. To maintain the safety and legitimacy of its services, most operators in this country work alongside the organizations listed below.
- Responsible Gambling Council
- International Centre for Responsible Gambling
A sports betting site is obliged to follow several protocols and ethical standards far beyond maintaining good service and paying its shareholders. It also holds a special responsibility to maintain integrity with its customer interaction and advertisement. Ethics are often called into question within the gambling industry, but the organizations above are paving the way to make betting a responsible and light-hearted activity.
It is an essential aspect of the industry which has started to gain more traction since the turn of the century. After most of Europe and America began to regulate their respective gambling circuits, once prevalent ethical issuessuch as customer exploitation have simmered away.
How Sports Betting Apps Have Changed the Industry
One of the great technological utilization of the gambling industry is the introduction of Swedish betting apps. A highly versatile and engaging product allows the user to access their favourite online sportsbooks on the go. As well as large international organizations, local start-ups have also been able to gain use of this technology to remain competitive.
According to recent industry statistics, we are seeing far greater mobile app users than the operators respective website. It is easy to overlook Swedish platforms when comparing them with European powerhouses such as Germany and the United Kingdom, however there are plenty of great domestic candidates for the best sports betting app. Find our picks down below!
- bet365 Mobile App – Fast Bet Placement
- 888sport Mobile App – Variety of Markets
- Betway Mobile App – eWallet Deposits
- Betfair Mobile App – Top Quality Navigation
- William Hill Mobile App – Accessibility Features
There are several mobile gaming apps currently available that offer customers a unique range of features. The best online bookmakers will try to create a service that is easy to access but also provide you with new innovative ideas that users can work out over time. Some of these more modern features include live streaming and live betting, which will cover in the upcoming paragraphs.
Live Betting & Live Streaming
Another important innovation that has risen to popularity is live betting. This feature allows the player to bet on a game that is in progress as well as keeping up with the current result. The live streaming opportunities often alongside this is also a welcome addition, allowing the user to feel closer to the action.
Down below, you can find our table on the best live sports betting sites available for Swedish customers. Each bookmaker can be labelled as a specialist in the field of live betting, but as you’ll come to find they also offer numerous impressive features that range across a whole spectrum of ideas you might expect from a top quality bookmaker.
|Live Betting Site||Welcome Bonus||Live Features||Rating||Secure Link||T&C’s|
|Betway||100% Up to 100 SEK on First Deposit||80+, Yes, Yes||5.0/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|William Hill||100 SEK Free Bet on First Deposit||220+ , Yes, Yes||4.9/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|mr.play||100% Up to 100€ on First Deposit||65+, No, Yes||4.8/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Up to 100 SEK Welcome Offer||150+, Yes, Yes||4.8/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Mr Green||Up to 100 SEK Free Bet||60+, No, Yes||4.7/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
There are several similarities between the list above and our best betting sites in Sweden. This is due to the overall importance we give to live betting. It is common to see most of the top online bookmakers offer an excellent live betting arena as well as live streaming capabilities.
The Most Common Payment Methods at Swedish Betting Sites
Another important development standard bookmakers must provide several secure payment methods. The best sports betting site in Sweden prides itself not only its quality gaming experience but its number of payment methods that give the user ultimate flexibility. This will often incorporate services within banking cards as well as eWallets.
The table below is a showcase of the most popular payment methods you can access when making deposits with Swedish online bookmakers. Each method we’ve listed also comes with a deposit limit, the options of depositing and withdrawing and any applicable payment methods.
|Payment Method||Type||Deposit Limits||Deposit/Withdrawal||Payment Fee|
|Visa||Debit Card||100 SEK – 150,000 SEK||Available for Deposits / Available for Withdrawals||No Fees|
|MasterCard||Credit Card||100 SEK – 150,000 SEK||Available for Deposits / Available for Withdrawals||No Fees|
|Neteller||eWallet||50 SEK – 100,000 SEK||Available for Deposits / Available for Withdrawals||1.5% – 1.5%|
|Skrill||eWallet||75 SEK – 64,000 SEK||Available for Deposits / Available for Withdrawals||1.0% – 1.0%|
|PayPal||eWallet||100 SEK – 125,000 SEK||Available for Deposits / Available for Withdrawals||No Fees|
This list of payment methods only showcases the most popular options that all Swedish bookmakers are likely to incorporate. There are other options not included that you may encounter on both domestic and international platforms. The most important thing to consider when choosing a betting site is the deposit limits, and whether this threshold is suitable for the wagering, you plan to make.
How Useful is PayPal Betting?
One of the best payment options we mentioned previously that has found its home in the gambling industry is PayPal betting. The highly efficient fin-tech solution is a great example of modern technology standards. PayPal betting has exceeded for more than originally predicted, from its convenience alone, it has become essential for a wide range of users.
- Free withdrawals
- Live customer support
In the table above, you can find the best sports betting site with PayPal options. We have also included a lucrative welcome bonus for anyone who signs up using the link in the table. This will allow you to get off to a flying start on your gambling journey.
Functionality of an Online Sportsbook
An important consideration for any punter when creating their first account with a new betting site should always be the overall quality of the platform. To elaborate on this, we are talking about the development standards of the site, its design both aesthetically and ergonomically. It should also feel accessible in terms of its menus and deposit process.
Several factors always determine the overall user experience, but often the foundation of a good website is overlooked by flashier components such as live streaming capabilities. If an online bookmaker can get the basic elements of strong web development correct, it allows them to build their service to a higher grade.
Extra Features You Might Not Know About
Innovation is a key focus of all business who are looking to diversify themselves in a crowded market. This is no different in the gambling industry as newcomers as well as international giants are regularly inventing new methods of enticing customers through their websites and betting apps. Giving the user freedom to choose their path is highly important to improving your overall gaming experience.
In the table below, you can find some of the most coveted extra features found in online betting sites. This includes the previously mentioned live streaming as well as cashout, livescore, fast bet and virtual sports. We have analyzed several top Swedish bookmakers and assessed whether they offer these features on their platforms.
|Betting Site||Live Streaming||Cashout||Livescore||Fast Bet||Virtual Sports|
The list of features above is by no means exhaustive as there are many others that we could mention but are probably not substantial enough to compete with those already listed. Overall Swedish bookmakers pride themselves on their significant list of extra features that you might not have expected them to offer in the first place.
Customer Service In Its Many Forms
All successful business owners know that excellent customer service is crucial to the maintenance of a successful business. Once you have you the customers on your side, it becomes much easier to focus on other aspects of your setup. Some of the worlds top sports betting sites have established large user bases who remain loyal to their platform.
In the table below, you will find numerous forms of customer contact methods if you need to contact your bookmaker for any reason. Each of these suggestions comes with an estimated response time and a record of their availability. Customer queries should always be taken with the utmost seriousness, so if your betting site does not reciprocate this, then we suggest that you make a change.
|Contact Method||Availability at Swedish Sportsbooks||Response Time||Usually Available|
|☎️ Telephone||Common||Up to 10 Minutes||12 Hours a Day|
|📧 E-Mail/Contact Form||Common||Up to 24 Hours||24/7|
|👩⚕️ Live Chat||Rare||Up to 20 Minutes||24/7|
|💬 Messenger||Rare||Up to 15 Minutes||12 Hours a Day|
|🌐 Social Networks||Rare||Up to 20 Minutes||24/7|
Each option above have a different response time, and this is due to whether it is manually operated or gives CPU generated responses. If you have a simple query, then we suggest using the chat or messenger features, however, if you’re stumped with a large problem in your lap then phoning a member of staff might be the best course of action.
The Reputation of an Online Bookmaker
As we previously mentioned, there are few things more important to the success of betting sites than reputation. Review sites like ours are necessary. We let people know which platforms you can trust and which you should be avoided for your safety. The power ultimately lies with the people in this case.
When constructing our analysis of a Swedish sportsbook, we collect information from several different sources. First off we looked at local media and other trusted review websites to gauge the reception this betting site had received. We also used social media to aid our team of industry experts to comprise their final verdict.
How to Open an Account at Swedish Bookmaker
You may think that opening an account with an online betting site in Sweden is a trivial task not worth much thought at all. There are numerous pieces of personal information that you must be able to verify. Most sign-up processes are fairly similar, so it shouldn’t be too hard for a first-time punter to figure out.
Each step in this process requires an action from the user. In the three-step table below, you can see the simple yet strict steps you must take to open your betting account successfully. Make sure to have proof of address and identification that confirms your name and date of birth.
Choose one of the recommended bookmakers in a category that most appeals to your style of betting.
With all your personal details in hand, complete the registration form, and choose a username and secure password.
To unlock withdrawal capabilities, you’ll need to confirm the details used to sign up with evidence.
As you can see, the sign-up process as a whole is so simple to complete and doesn’t require much effort at all. Just be aware that if you fail to provide accurate personal details, the betting site has the power to ban your details and disable you from creating an account on their platform. This can be a massive loss if you like the style and features of the bookmaker.
eSports: CS:GO Betting Sites & More
A hugely exciting development in the gambling industry is the introduction of eSports betting sites. eSports is an enormously popular form of competition that involves teams of athletes playing computer games such as League of Legends, Call of Duty: Warzone and DOTA 2 in a competitive manner. This has led to a phenomenal rise in popularity for the sport as well as the betting markets associated with it.
One of the most popular eSports for gambling is CS:GO betting sites, another highly competitive game that has grabbed the attention of a new younger generation of punters. In the table below, you can find our selection for the best online eSports betting sites in Sweden. If you sign-up using one of the links below you will be entitled to a free welcome bonus.
|eSports Betting Site||Welcome Bonus||Highlights||Rating||Secure Link||T&C’s|
|mr.play||100% Up to 100€ on First Deposit||7+, 93.45%||5.0/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betway||100% Up to 100 SEK on First Deposit||8+, 93.75%||4.9/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betsafe||100 SEK Welcome Bonus on First Deposit||7+, 93.14%||4.8/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|888sport||100 SEK Welcome Bonus on First Deposit||8+, 93.23%||4.7/5 Score||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
Our general impression of eSports betting is very positive; our team of industry experts have tipped the eSports market to rival football and horse racing as one of the most popular betting avenues within ten years. As it is a steadily growing industry, a new wave of younger players has been introduced to gambling through competitive video games.
The Regulation of Sports Betting in Sweden & the Gambling Environment
Now we have reached the part of the guide where we discuss the gambling environment of Sweden. To rank our best sports betting site, the bookmaker has to be fully licenced and practice the local regulation set in place by the government/commission. We will never recommend a site that doesn’t adhere to these standards.
In the following paragraphs, we will do a major breakdown of the regulations and laws that apply to Swedish gambling firms. Swedish betting sites since their inception have been diligently regulated, the culture surrounding this activity has therefore been one of positivity and trust as there are little to no illicit betting firms located in Sweden.
Gambling Commission & Licence
|🎰 Fixed Odds Betting Terminals||321|
|📑 Betting Shops||132|
|🏛️ Land-Based Casinos||4|
|💻 All Licensed Sportsbooks||60|
|🏆 Best-Rated Safe Betting Sites||Our Picks|
Since betting sites were introduced, they have been heavily regulated by the Swedish gambling commission. Their initial aim was to further sanction online bookmakers by limiting the number of international firms; however, this was overturned. Sweden has four major land-based casinos, 3 of which are in the capital of Stockholm, a city that plays host to a thriving gambling scene.
Since making online betting sites legal in Sweden, the country has seen new gambling destinations pop up frequently. Sweden has a particular fondness of card-based games according to the 2015 study by the gaming commission. As for betting shops, they are loosely regulated compared to online presences, and they are still required to obtain a licence and meet certain standards.
The best sports betting site in Sweden is well known for its promotion of football and horse racing markets, as they are the two most popular events in the country. There are a huge number of options for Swedish gamblers in both land-based and online formats. As all the firms are well regulated, you can feel safe and secure while enjoying this fantastic activity.
To conclude this section, we will provide with a table showcasing the best legal sports betting sites. This ties into the firms that are known to operate with a licence and meet industry standards for personal data encryption, among other things. See the work of our industry experts down below.
- Betway Limited – (Betway) – Licence No MGA/B2C/130/2006
- 888 Sweden Limited – (888sport) – Licence No MGA/CRP/543/2018
- Hillside (Sports) ENC – (bet365) – Licence No 18Li7597
- Betfair International Plc – (Betfair) – Licence No 18Li8550
- Mr Green Limited – (Mr Green) – Licence No MGA/CRP/121/2006
- Smarkets (Malta) Limited – (Smarkets) – Licence No 39173
- Evoke Gaming Ltd (Evoke) – (William Hill ) – Licence No MGA/CRP/121/2006-01
- Marketplay LTD – (mr.play) – Licence No MGA/CRP/148/2007
- BML Group Ltd – (Betsafe) – Licence No MGA/CRP/108/2004
Our team of industry experts has carefully analyzed each of the operators in the list above, we were, in particular, looking for associations to gambling commissions and safety organizations. We were also able to confirm their legitimacy through testimonials from forums and social media. Combining all of this allowed us to create the perfect table for safe betting sites.
Websites to Avoid
As much as we enjoy giving you positive recommendations for an online betting site, the suggestions we are about to show you might be the most important of them all. We have had our fair share of run-ins with bad betting sites, and we have always made sure to record our findings and present them to our readers as quickly and clearly as we can.
Down below, you can find our table showcasing the worst online betting sites in Sweden. These operators are on this list several reasons, all of which are different. This could include a lack of security on their platform, slow bet placement, poor navigational features or just a poor user experience overall. For whatever reason, they are all sites you should stay well away from.
Each sportsbook in the list above has failed to win the support of our review team. If you’re only looking to gamble with trusted betting sites, we suggest you refer to the previous table where we recommend numerous legal online bookmakers. Whatever you take away from this guide, make sure these sites to avoid is among your top priorities.
History and Future
We promised to give you full oversight of the Swedish gambling industry, and this wouldn’t be complete without a detailed look into the history of the countries betting connection. In this section, we will take our time to review not just the events that transpired but also how the laws and regulations have changed shape throughout the years.
Down below, you can find our historical timeline of Swedish gambling. We have validated all the information presented to be 100% correct. This timeline takes into consideration the most impactful moments in legal, social, and economic affiliations to the gambling sector. If you want to learn how Swedish gambling developed into the titan it is now, then look no further than the timeline below.
- 1934: The State Monopolizes Gambling Since the 11th century during Viking times, gambling had never been properly regulated, this was up until the year 1934. The government decided to crack down on illicit activities and monopolize the whole industry. This left citizens with only four land-based casinos to choose from within their own country.
- 1994: Gambling’s New Dawn Gambling as an activity became fully legal for the first time in 1994; this was due to mounting pressure from many liberalists who believed it was their right. This saw the opening of many new betting shops and refurbishment of the country’s century-old casinos. Sweden was in fact, one of the last countries in Europe to fully legalize gambling.
- 2002: Online Sites Become Legal For the first time, online betting sites were now legal in Sweden. Although they were still fairly primitive, their popularity exploded once this plan was put into action. The most popular sites were all international companies; this would lead to the government losing its grip on Swedish gambling.
- 2018: Go To Jail – The End of the Monopoly Finally, the Swedish government decided to relinquish its grasp of the gambling industry and fully pardon international firms, allowing them into the country. This has lead to even more start-ups in the country and an overall increase in economic activity.
As you can see from our fruitful timeline, Sweden has had a wild ride with the gambling industry, once thought of as nothing but an oafs enjoyment, it is now celebrated as a national treasure. If you’re looking for legalized sports betting, then you should refer to many of our previous tables to conduct necessary research to find the perfect online betting site.
With a population of almost 11 million, combined with a national love for gambling infrastructure, creates one of the fastest-growing gambling hubs in all of Europe. As the free market continues to develop, we could see so many more firms cropping up in the next couple of years. The future is undoubtedly exciting for the Swedish betting industry.
Betting in Sweden: Conclusion
To conclude, the betting site in Sweden has come a long way since its legalization back in 2002. It has risen to the forefront of economic strongholds and has garnered significant popularity and political power since the turn of the century. KPMG estimate that the gambling market is worth over $20 million, and this figure is likely to grow in the next decade.
We’ve directed you to many tables since the start of this guide, but the one you will find down below is a sort of summary of the previous collections of data. We have made an overview of the best sportsbooks in Sweden; this includes the USP of each site listed below. These recommendations below are the strongest for first-time players in the entire guide.
- Betway – Big Rewards
- 888sport – Best Football Odds
- bet365 – Top In-Play Arena
- Betfair – Great Odds
- Mr Green – Big Bonus Offer
- Smarkets – Lots of Tennis Markets
- William Hill – Live Customer Support
- mr.play – Amazing Promotions
- Betsafe – Amazing Graphics
You’ve now reached the end of our top sports betting sites in Sweded review. We’d like to thank you for sticking with us this far, and we hope you’ve learnt all about the history, current landscape, and culture of the Swedish gambling industry. Down below, we are going to answer some of our readers most frequently asked questions with the help of our team of industry experts.
Frequently Asked Questions
We have now covered everything we can to do with the Swedish betting sites if you still have any burning questions you need answered then feel free to take a gander at the nine questions that we tackle down below. Our answers are backed by our wonderful team of industry experts with enough knowledge to last a lifetime.
🥇 What are the best betting sites in Sweden?
There are many top betting sites in Sweden. Look at the recommended bookmakers across the entirety of this page to find the one that’s perfect for your specific gambling ambitions.
🏆 What betting offers can I find at Swedish sportsbooks?
You can find many betting offers in Sweden from the straightforward deposit bonus, to free bet offers and enhanced payout deals. Check out our top ranked welcome bonuses at the top of this review.
⚖️ Is betting legal in Sweden?
Certain aspects of sports betting are legal, but the majority of gambling sits in a legal grey area with most casinos and online bookmakers being unregulated. Check out more on sports betting regulation Sweden at the relevant section in this review.
💳 Is PayPal betting possible in Sweden?
PayPal is widely used across Sweden. Subsequently, betting using PayPal is incredibly common and popular as a means to transfer money onto the sportsbook.
🔍 Are there any new betting sites you can recommend?
There are many new betting sites that we’re constantly considering adding into our reviews. Check out the dedicated page on new bookies on this website.
😎 Is live betting possible in Sweden?
The most exciting part of the sportsbook industry is without doubt the in-play betting experience. The top bookmakers in Sweden all strive to optimize the live aspect of their product offering.
👌 What is the best sport betting app I can download in Sweden?
There are in fact many options for the top sports betting apps - that’s why our review team dedicated a large portion of research to the mobile betting platforms available throughout the country. Check out their results by scrolling up.
🏤 Is it possible to bet on elections?
There are many fantastic betting markets available in Sweden besides the classic sports options, TV shows, weather, and political elections are all possible at some operators in this country.
List of Betting Sites in Sweden: All Swedish Bookmakers
When searching for the ultimate list of betting sites in Sweden, it’s important to recognize the difference between many of the platforms we recommend. Not all bookmakers we suggest will suit ever players needs, it is ultimately down to you to discover your taste and identify platforms that adhere to these with features that excite you. Down below you can find the best Swedish sportsbooks available.
|Swedish Betting Site||Rating||Highlight||Welcome Bonus||Secure Link||Terms and Conditions|
|Betway||Quick and agile||100% Up to 100 SEK on First Deposit||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|888sport||Live chat support||100 SEK Welcome Bonus on First Deposit||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|bet365||Big welcome offer||Up to 1250 SEK in Bet Credits||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betfair||Top navigation elements||Up to 100 SEK Welcome Offer||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Mr Green||Great range of bets||Up to 100 SEK Free Bet||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Smarkets||Great in-play arena||Up to £10 if First Bet Loses||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|William Hill||Regular promotions||100 SEK Free Bet on First Deposit||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|mr.play||Top customer support||100% Up to €100 on First Deposit||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|
|Betsafe||Lightweight and powerful||100 SEK Welcome Bonus on First Deposit||Visit Site!||Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+|