Full bet365 Review: A High-Quality Sportsbook With A Global Reputation

Bet365 is a global name in online sports betting and holds a loyal customer base in Australia. In this bet365 review, we’ve taken a close look at what the platform has to offer, and have explored everything from the odds, markets, and special features that can be found on this site.

Our Rating of bet365 - AustraliaAustralia Flag

Overview – Click to Find Out More
Sports to bet on 30+
Avg. markets (AFL) 60+
Live streaming Yes
Payout rate (AFL) 95%
Partnerships Cricket Australia
Languages offered English
Customer service Live Chat/Phone/Email
Gambling licence Northern Territory Racing Commission
World-Famous
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Website www.bet365.com
Overall Rating 4.8 / 5
bet365 Highlights:
Sports Rank Best Mobile Betting Sites
Payment Rank Top PayPal Betting Sites
Players must be 18+ to join. Full Terms and Conditions apply.

Over the course of this review, we’ll detail exactly why you should sign up to bet365, and have covered every valuable topic under the sun. It’s important to us that you choose a betting platform that suits your needs, whether that be fast payouts or round-the-clock customer support for those prone to late-night bets.

Introduction to the bet365 Sportsbook

There’s a good reason why bet365 is one of the biggest sportsbooks in the world, and it’s not just the fast and responsive platform. As you are about to find out in this bet365 review, this is a bookie with a huge amount of sports and markets to select, from everything to AFL to Zimbabwe soccer.

Available Sports Markets and Betting Options

One of the best features of the bet365 sports betting platform is the huge selection of sports, events, leagues, and betting options that are on offer all year round. While Australians bettors tend to favour local sports such as Australian rules football. Check out our Australian rules betting sites for the top AFL operators.

Below, you can find a short overview of the most popular sports to bet on at bet365 and the available markets. Keep in mind that betting options are always subject to change depending on the season. Furthermore, this is only a small fraction of the sports on offer, with eSports and the Olympics also containing a plethora of events and betting types within the categories.

The Most Popular Sports Markets at bet365
Australian Rules Football (60) Rugby League (100) Soccer (190+) Cricket (200) Tennis (250)
Australian Football League National Rugby League A-League The Ashes Australian Open
Australian Football League Women’s Premier League Twenty20 French Open
Champions League Super Smash T20 US Open
Europa League ICC Cricket World Cup Davis Cup
Bundesliga Test Series Matches Wimbledon
La Liga Super50 ATP Tour

As the most popular sport in the world, it should come as no surprise that soccer offers the most markets out of all the sports at bet365. The English Premier League tends to generate the most betting interest in Australia, although the local A-League is becoming more popular with every passing year.

There really isn’t much more that we would ask for in terms of the sports selection at bet365. Considering that this is one of the most important categories that we judge, we have to admit that bet365 has passed this section with a huge tick of approval. We’re confident that no matter what your favourite sport to bet on is, you can find it here.

Live Streaming & In-Play Betting

It is illegal to place live-bets online in Australia, though fortunately, bet365 provides a great legal workaround to this dilemma. Players can access a dedicated In-Play tab that shows all of the betting markets and sports currently underway. Once the odds are chosen, customers can call a free phone line and make bets legally with a bet365 representative.

There are plenty of sports that are available for the in-play betting feature at bet365 Australia, including the AFL, Cricket, and NRL. The platform is extremely easy to use and representatives are quick to respond to phone calls, so you should be able to place wagers at live betting sites relatively instantaneously.

There is also a live streaming service available that players can use to watch plenty of different sporting events as they are underway. All you need is a funded account or to have placed a bet in the last 24 hours. Customers can toggle on special alerts on how their bets are coming through, or even suggest in-play bets.

Multiples Bets Options at Bet365

Players can create multi bets through the regular betting slips. After you select your bet, the largest multi bet will be displayed at the bottom of the bet slip with the option to view additional betting options and even system bets. From here you can enter your stake and place your bet.

In order to make multi bets on Soccer, Basketball and Tennis more streamlined, the bet365 sports betting platform has created a Bet Builder. Here, players can add a number of bets on popular markets and selected sports to a betting list, before the Bet Builder calculates your odds and processes your wagers.

Players can make up to six multi-bet selections at one time, and as selections are made, the price will automatically be calculated. This is an extremely convenient way to place wagers and makes multi bets easy no matter whether they are same-game multis or exotic multis.

Betting & Winning Limits at bet365 Australia

All bet365 bets have maximum winning limits that determine how much can be won within any 24 hour period. The limits vary depending on each sporting event, and this information can be laid out within the terms and conditions. While bets can be as low as $1, bets can be as high as possible as long as a theoretical win won’t exceed the maximum payout.

Considering the low betting minimum and the fact that some maximum payouts hover around the $2 million mark, this is a great opportunity for both fiscally conservative and high-roller players. This in turn means that bet365 is an incredibly inclusive platform that has something to offer everyone.

Competitive Odds9

Before signing up to any online gambling site, it’s well worth taking the time to check that the platform is offering competitive odds on a range of different markets. Fortunately, bet365 offers odds that are representative of the market or are even better. This is generally informed by the fact that the platform has a house edge of roughly 5%, which is relatively standard.

Some of the best bet365 odds can be found on sports such as soccer, the AFL, and of course Cricket due to the fact that the website is an official partner of Cricket Australia. Below, we’ve provided the average odds for the most popular sports markets at bet365.

Odds Levels for the Largest Sports Markets
  • .
  • AFL 95.66 - 98.02%
  • NRL 94.87 - 97.38%
  • Cricket 93.55 - 98.32%
  • Tennis 94.25 - 96.33%
  • Basketball 97.25 - 98.23%
  • Supercars 95.22 - 97.09%
  • Golf 96.77 - 97.64%
  • Soccer 95.47 - 98.08%
  • ..
  • .....
  • Return to Player (%)

The in-play payouts are also extremely competitive, though due to the live nature of the sports being played these live odds will continuously change, at times by the second. This means that players need to be quick when placing their phone bets and should keep an eye on the in-play betting tab while making calls.

Odds can be displayed as either decimal, fractional or American. Players can change how odds are displayed within their preferences, although most Australian bettors prefer to use the decimal system as this is the clearest way to see how a $1 bet will fare.

Accepted Payment Methods

Customers at bet365 have plenty of options when it comes to making deposits and withdrawals into their accounts, including PayPal, Mastercard and Visa. This is great, as different payment methods have varying transaction times and transaction limits. Below, we’ve listed several of the most versatile payment methods available at bet365.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Visa Unlimited AU$10- AU$40,000 1 – 5 days Instant Free
MasterCard Unlimited AU$10- AU$40,000 1 – 5 days Instant Free
PayPal Unlimited AU$20 – AU$12,500 Up to 1 day Instant Free
Maestro Unlimited AU$10 – AU$100,000 1 – 5 days Instant Free
Apple Pay Unlimited AU$10 – AU$10,000 N/A Instant Free
POLi Unlimited AU$5 – AU$20,000 N/A Instant Free
Bank Transfer Unlimited AU$100 – AU$100,000 2 – 10 days 2 – 10 days Free

There are different perks to using different payment methods. For example, while PayPal’s transaction times can be instantaneous for both deposits and withdrawals, the minimum deposit is higher than most other methods. Mastercard and Visa offer high limits and fast deposits, but withdrawals can take up to five days.

The Web Platform

When it comes to web design, this is an area that bet365 can improve on. While sports are well categorised and easy to find, the aesthetics are quite simplistic and somewhat dated. The website uses a very muted colour scheme that isn’t especially imaginative, and we must admit its design pales in comparison to some of its other competitors.

Furthermore, navigating the help section and the FAQs can be cumbersome, and it can be difficult to find out some relatively simple information such as payment method information. When it comes to the general design and theme of this platform, we have had to take away a few points in this category of our bet365 review.

That being said, the website still loads quickly and there are very few technical issues. Making deposits and withdrawals is easily done, and the account controls are easy to navigate.

The plain atmosphere of the sportsbook is a small price to pay for this functionality, though it’s still an area of improvement. If you’re interested in a bookie with a great user interface, check out Ladbrokes.

How to Place a Bet With bet365

Whether you’re new to online sports betting or a seasoned player, you’ll have no trouble placing a bet on any of the bet365 sports offered. The process is as simple as setting up a new player account, making a deposit, finding the sports leagues and bets that interest you and placing your wager.

The platform offers plenty of helpful tools to new customers to help make your first bets easier, but for those who are still weighing up whether it’s the right site for them, we’ve created a step-by-step guide on how to do this. Keep in mind that you must be able to prove that you are over 18 years old to start betting online in Australia.

  • [1] Open an AccountBet365 Account OpeningProvide your personal details such as your name and date of birth. Use the Know Your Customer identity verification system to confirm your age. Make a deposit.
  • [2] Find Sports MarketBet365 Sports MarketsPeruse the sports leagues that interest you, and select the market and odds that you wish to place a bet on.
  • [3] Enter StakeBet365 Placing betOnce you’ve selected your bets, a bet slip will open. This will list the odds and overall price and allow you to place any additional multi-bets. Click ‘Place Bet’.

Due to Australia’s laws against online live betting, players must make live bets over the phone. To do this, players can find live bet365 odds within the In-Play tab which is clearly visible at the top of the platform. This will list all of the available markets.

Players then will need to call the in-play phone line that is listed to make these wagers with a representative. Remember that odds will fluctuate throughout live games, so it’s extremely important to place live wagers as quickly as possible if you want to take advantage of the odds that are advertised.

About Bet365

Although bet365 was founded in 2000, the bet365 Australia platform didn’t go live until 2012. Since then, the company has become a major player in Australia’s gambling market, which is no easy feat in a country known for its discerning bettors. In this section, we’ve explored a bit more about the bet365 company and its operations.

Background and Operations

Bet365 was founded by Denise Coates in Stoke-on-Trent in 2000. Coates, who remains the CEO along with her brother Peter, has earned a reputation for her business savvy, with the bet365 brand now generating roughly $5 billion in global revenues every year. The company holds licenses in the UK, Gibraltar, Australia and Malta among other nations.

The company has won numerous awards and is trusted by a number of sports leagues around the world. It is a current partner of Cricket Australia and is the owner of the Stoke City Football Club in England, which plays in the Championship league. Peter Coates is the chairman of the team.

All About the bet365 Business
Company Support Security Player Protection
Name: Bet365 Live Chat: 24/7 Encryption: 256bit SSL Deposit Limits: Adjustable
Head Office: Stoke-on-Trent, London Phone: 1800 200 365 Licence Number: Betting Limits: Adjustable
Owner: Bet365 Ltd Email: support-eng@customerservices365.com Testing Agency: eCOGRA Self Exclusion: Available
Employees: 4,600+ Fax: N/A Audit Organisation: eCOGRA Child Protection: Guaranteed
Registered Players: 40 million+ Other: FAQ, Contact forms Anti Money Laundering Controls: KYC Partner Organisations: Gambling Help Online

With more than 40 million registered users and roughly 4,600 employees around the world, it is clear that bet365 is a gambling force to be reckoned with. While it got off to a slow start, the bet365 Australia platform is now a profitable enterprise and is no doubt here to stay.

Customer Support Available10

One element to choosing a new sportsbook which is frequently overlooked by players is the customer service options. Due to the high volume of financial traffic involved with online betting, it’s important that you can always find help if you have any queries about your bets or technical issues with the platform.

The best sportsbooks will offer 24/7 support to cater to Australia’s day-time and nocturnal bettors. It should also offer a number of different contact methods, including live chat, telephone, email, and even contact forms. As Australia is a predominantly English speaking country, it’s not as important for operators to offer numerous languages, though this is a bonus.

Our extensive research and personal experience proved that bet365 Australia excelled in the customer support category. Not only did it offer 24/7 support with live chats in English, but the customer support representatives were fast, friendly, professional and helpful.

Licensing & Security10

In order for a sportsbook to offer Australian’s a legal betting platform, it must first earn a license with a gaming regulator in any one of Australia’s states or territories. The bet365 sports betting website has a license with the Northern Territory Racing Commission, which guarantees that the company operates according to Australia’s strict security and responsible gambling requirements.

The website has included responsible gambling mechanics such as self-exclusion and self-limitations and meets Australia’s standards for fairness. The company is also licensed in Malta and by the UK Gambling Commission, two notably tough gaming jurisdictions, which indicates that this is an extremely trustworthy site.

Extra Points10

At this stage in our bet365 review, we want to award any extra points for achievements or features that we haven’t already mentioned. This section deals with notable elements such as sponsorships, the awards it has won, its promotions, loyalty schemes, and whether it offers novelty or uncommon markets.

In the case of bet365, this is a platform that has ticked all of the boxes. bet365 has won numerous awards including Operator of the Year for eGaming Review. It’s live streaming platform is reliable and of a high-quality, and it offers a wide range of novelty bets such as politics and media awards ceremonies.

  • Live Streams.3/3
  • Sponsorship.3/3
  • Awards.2/2
  • Extra Markets.1/1
  • Promotions.1/1
  • Bonus Points.10

And while it is illegal for sportsbooks to offer welcome bonuses to new customers, the company still does its best to provide exciting offers to its users, such as exclusive markets and betting features. All in all, the bet365 betting experience is one of the best that you can find online in Australia.

Conclusion: A Top-Quality Sports Betting Platform

Bet365 is without a doubt one of the best sportsbooks in Australia. This is not surprising, as the company is a highly recognisable brand in the global world of sports betting. Not only do players have access to plenty of sports and competitive odds, but the account controls are easy and intuitive.

As far as features go, bet365 provides it all. The site offers one of the best in-play betting platforms in Australia and is a great workaround to the country’s ban on online live betting. There are also plenty of high-quality streams available to users of the website, and users can set up alerts to inform them of their outcomes.

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Strengths and Weaknesses of bet365
  • Major Strengths
  • Plenty of Sports
  • Live Streaming
  • Major Weaknesses
  • None
  • Minor Strengths
  • Great Customer Support
  • In-Play Betting Options
  • Minor Weaknesses
  • Plain Web Design
  • Foreign Company
Players must be 18+ to join. Full Terms and Conditions apply.

The only issue that we had with this website in our bet365 review is that the web design is quite dated. That being said, this was purely a gripe with the aesthetics, and the platform functions smoothly regardless. While we thoroughly recommend this site, we also suggest heading to our betting sites in Australia page for more worthwhile offers.

Frequently Asked Questions

Are you looking for fast answers to your questions about the bet365 sports betting site? If so, you will find some important information about this top sportsbook in our dedicated FAQ section below. If you still have any questions that we have not answered, send us an email to info@bestbettingsites.com and one of our expert reviewers will get back to you with an answer as soon as possible.

😎 Is live betting possible in Australia?

In 2001, the Australian Government passed the Interactive Gambling Act 2001 which made it illegal for operators to accept online live bets on sports. However, sportsbooks are still able to accept offence to offer live betting by telephone. To make this easy for its users, there are special live bet365 odds displayed in an In-Play betting tab that can be wagered on through a telephone number provided.

💳 What is the best payment methods to use?

There are certain perks to using different payment methods at online betting sites, but for the sake of convenience, versatility, and security, we recommend you use PayPal. Not only does PayPal facilitate both deposits and withdrawals, but its transaction speeds also are some of the fastest available for sportsbook wallet transfers. Just keep in mind that PayPal may charge fees on these transactions.

💻 What is the best method to reach customer support?

We believe that live chat is the most convenient way to find support at bet365. This is the only avenue of customer support where players can find help 24/7, and the response times tend to be shorter than those for the telephone line and email service. In our experience, bet365’s customer support was extremely helpful and professional.

🔐 How do I know that bet365 is trustworthy?

Bet365 is a global brand with international licenses in some of the biggest online gambling markets in the world, including Australia. This indicates that the company has regularly proved that it can meet strict regulations that govern elements such as web security, safety, fairness and ethical gambling practices. Licensing also guarantees that players will be able to seek damages if a bookmaker refuses to payout any owed winnings.