Thorough Ladbrokes Review: Australia’s Trusted Online Bookie

Since the Ladbrokes betting site launched in Australia in 2013, the company has grown to become a major player in the local online sports betting scene. In this Ladbrokes review, we’ve explored the popular bookie’s best betting features, markets, odds, and much more to help you find the best bookmaker for your preferences.

Our Rating of Ladbrokes - AustraliaAustralia Flag

Overview – Click to Find Out More
Sports to bet on 24
Avg. markets (AFL) 140
Live streaming Yes
Payout rate (AFL) 94.5%
Partnerships Brisbane BroncosMelbourne Racing Club
Languages offered English
Customer service Live Chat/Phone /Email
Gambling licence Northern Territory Racing Commission
Great Odds
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Overall Rating 4.7 / 5
Ladbrokes Highlights:
Sports Rank Top Mobile Betting Sites
Payment Rank Best PayPal Betting Sites
Players must be 18+ to join. Full Terms and Conditions apply.

To ensure that we are judging all of the sites in an accurate and fair way, we grade all sites against the same criteria before awarding our final scores. We consider myriad factors, from the accepted payment methods and customer support to the win limits and web platform design.

An Introduction to the Ladbrokes Sports Betting Platform

As a global leader in sports betting, it should come as no surprise that Ladbrokes offers a large selection of sports and betting markets with competitive odds. In this first section of our Ladbrokes review, we’ve explored the betting options and sports markets that Ladbrokes’ customers can bet on.

Sports, Markets and Betting Options

The Ladbrokes sports market selection offers a range of both local and international sports, though primarily highlights Australian leagues such as the AFL, Cricket, NRL as well as horse racing. In particular, AFL offers a huge selection of bets, with an average of 140 markets per fixture.

There are usually 24 sports to bet on at Ladbrokes and even more horse racing events. This is quite standard for sports betting sites in Australia, though more markets and sports are usually added for major events such as the Olympics. You can find a list of Ladbrokes most popular available sports leagues below.

If you are an AFL or football fan, we suggest you evaluate the Ladbrokes betting options against those at other AFL online betting sites and football betting sites.

The Most Popular Sports Markets at Ladbrokes
Australian Rules Football Golf  Horse Racing Moto Racing Rugby League
Australian Football League PGA Tour of Australasia Melbourne Cup Formula1 National Rugby League
Australian Football League Women’s Australian Open Caulfield Cup Supercars
The Masters Golden Slipper Stakes NASCAR
PGA Tour of USA Victoria Derby
US Open W.S. Cox Cup
European Tour Queen Elizabeth Stakes

There are plenty of different betting types available for sports wagering at Ladbrokes. These include popular singles and handicaps bets such as head-to-heads, totals, exotics and futures, and multi-bets. Ladbrokes has created plenty of informative guides to help players understand all of these bet variations.

In-Play Betting

It is illegal to make in-play bets online in Australia. However, it is perfectly legal to make in-play wagers over the phone. Ladbrokes offers a convenient in-play betting service through its Live betting tab. Players can check the odds of in-progress games and call a telephone number provided to make these bets easily.

Ladbrokes uses a code system to make these bets even more accurate and less time-consuming, which is important considering the fluctuating nature of in-play odds. To find these codes, click on the odds in the In-Play tab you wish to claim. You will then need to quote the code with your full name with one of Ladbrokes In-Play betting operators.

The common live bets available at Ladbrokes are head-to-heads, coupons, and handicap bets. One major disappointment is that there is no live streaming service at Ladbrokes, which is quite surprising considering that it is such a large brand name and several of its competitors offer this.

Ladbrokes MultiBets

MultiBets, or multiple bets, are a major betting option at Ladbrokes Australia. Here, players can add multiple bets to one slip from two or more sports or racing events. Up to 16 legs can be added to one slip. The bet price is calculated by multiplying all of the odds from the chosen legs.

Players have several options when building multis. You can either choose odds markets one by one, or you can use the Quick Multi builder on the sports tab. This lays out a number of popular markets within an easy-to-navigate tool so you can scroll through and click your selections with ease.

We have found that one of the biggest perks to the Ladbrokes site is its Multi builder tool. These are incredibly convenient and work particularly well on mobile apps and browsers, and far exceed the designs of competitor platform’s multiple bet systems.

Minimum Bets and Maximum Wins at Ladbrokes Australia

All online bookmakers will stipulate limitations on how much can be bet on a single event or over a day. Ladbrokes requires a minimum bet of 50c on all sports and racing events that have been wagered online, whereas over-the-phone bets have a minimum of $20 for sports and $50 for racing bets.

There is a maximum bet limit of $1,000 per event. The maximum payout for a bet slip at Ladbrokes is $200,000 for sports and $100,000 for horse racing. The maximum daily win limit is $500,000. This is standard for Ladbrokes-owned sites in Australia, though sites such as bet365 sports offer far higher wine limits and are therefore better for high rollers.

Competitive Odds8

All of the Australian bookmakers that share owners with Ladbrokes offer similar odds to the fact that they are all informed by a margin of 5.5%. This is slightly higher than the average 5% margin offered by other major Australian bookmakers, so this is one of the downsides to betting with Ladbrokes.

The Ladbrokes odds on horse racing, however, are extremely competitive and are likely helped by the fact that Ladbrokes is a major partner with some of Australia’s biggest horse racing clubs. In fact, Ladbrokes is one of the best horse race betting sites when it comes to odds. Below, you can find an overview of the odds levels for Australia’s largest sporting markets at Ladbrokes.

Odds Levels for the Largest Sports Markets
  • .
  • AFL 97.15 - 97.94%
  • Horse Racing 96.38 - 97.83%
  • Supercars 96.98 - 98.34%
  • Golf 95.98 - 97.85%
  • NRL 96.08 - 97.98%
  • Soccer 96.74 - 98.42%
  • Cricket 96.55 - 97.19%
  • Tennis 94.47 - 97.99%
  • ..
  • .....
  • Return to Player (%)

A standard feature that is offered at all Ladbrokes sites is the Pick Your Own Odds betting feature. To take advantage of this, players can select their own winning margins for each runner. This will update the overall odds to include your selection. If the outcome of the race is below your margins, you can win a larger prize.

Accepted Payment Methods

Ladbrokes offers plenty of payment options to make deposits and withdrawals from your player account so that all kinds of players can be catered to. These include major credit card companies such as Mastercard and Visa, eWallets such as PayPal and bank transfer. You can find details for these payment options below.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Visa Unlimited AU$10- AU$40,000 1 – 5 days Instant Free
MasterCard Unlimited AU$10- AU$40,000 1 – 5 days Instant Free
PayPal Unlimited AU$20 – AU$12,500 Up to 1 day Instant Free
POLi Unlimited AU$5 – AU$20,000 N/A Instant Free
Bank Transfer Unlimited AU$100 – AU$100,000 2 – 10 days 2 – 10 days Free

There are pros and cons to using each payment type. For example, some payment methods take much longer to process withdrawals, while others don’t allow for huge deposit limits. Some payment methods don’t even allow for withdrawals, so it’s important that you find a method that is versatile and offers the characteristics you prefer, whether that be high-speed or large limits.

A High-Quality Platform

No matter where you play in the world, Ladbrokes uses the same iconic web design that is instantly recognizable. The bold red and white colour-scheme is emboldened with the use of clear graphics and slick loading animations, which really creates an atmosphere of quality, professionalism and attention to detail.

The sports and racing market categories are easy to navigate and quick to load, and useful features such as the Quick Bet builder make for a streamlined Ladbrokes betting experience. Any additional features such as the promotions tab, live betting and how-to guides can be quickly accessed through the main toolbar that is visible on every page.

It should come as little surprise that we have given full marks to the web design category of this Ladbrokes review. It’s easy to see why so many bettors choose to stay loyal to this website, and we can’t imagine players ever having trouble finding exactly what they’re looking for.

How to Place a Ladbrokes Bet

Placing a sports bet couldn’t be easier with the Ladbrokes Australia betting system. Once you’ve created your account, the process from perusing the markets to adding your stake is completely intuitive and logical, and it will be easy to figure out whether you’re a new or seasoned online sports bettor.

All you need to do to make a bet is to find the sports and market that interest you and click on the odds. This will then be added to a bet slip on the right-hand side of the page. You can either enter your stake right away or add extra markets to create a multi. We’ve provided a quick explanation of the betting steps below.

  • [1] Open an Account Opening a Ladbrokes account. Create a player account by providing your personal identification documents, confirming your identity and making a deposit.
  • [2] Find Sports Market The Ladbrokes sports markets. Search for sports and odds that are of interest to you. Select the odds to add them to the bet slip on the right-hand side of the page.
  • [3] Enter Stake Ladbrokes Placing bet Add extra markets if this interests you, then add your stake. Click ‘Place Bet’. You will then be able to review the bet and click to confirm the bet.

You will need to make your in-play bets over the phone at Ladbrokes. You can find the odds that interest you in the Live section which is clearly categorised in the top toolbar. Find the in-play game and the odds, get the betting code and quote your name and the code to an operator with the telephone number provided.

Keep in mind that odds will fluctuate before events and even more so during games that are in-progress. Don’t wait too long before you claim odds that suit you. Also, you will need to click to confirm your bets after you’ve clicked ‘Place Bet’, so don’t make the mistake of not finishing the process.

About the Ladbrokes Company

In less than a decade, Ladbrokes Australia has become a highly-recognisable brand in the country. The platform is the crown jewel of the Entain online bookmaker group, and as we’ll explore in this section, it’s not just Australians that love the brand. Coming up, we’ll explore aspects such as the Ladbrokes business practises, its licensing details and the quality of its customer service.

Ladbrokes Australia: The Finer Details

There are few gambling operators in the world as experienced as Ladbrokes. Launched in the late 1800s in the United Kingdom, Ladbrokes was long associated with retail betting. In the 2000s, the company migrated to the online sector, where it has been considered as a market-leader in several global gaming markets since.

Ladbrokes debuted in Australia in 2013. It is a subsidiary of the Entain Group, formerly GVG Holdings, which owns several other Australian bookies such as Neds and Betstars. Ladbrokes has won countless accolades at international iGaming awards ceremonies for its dedication to supplying cutting-edge betting technology.

All About the Ladbrokes Business
Company Support Security Player Protection
Name: Ladbrokes Live Chat: 24/7 Encryption: 2,048-bit SSL Deposit Limits: Adjustable
Head Office: PO Box 3321, Newstead, QLD, 4006 Phone: 1300 523 276 Licence Number: Betting Limits: Adjustable
Owner: Entain Group Pty Ltd Email: N/A Testing Agency: eCOGRA Self Exclusion: Available
Employees: 25,000+ Fax: N/A Audit Organisation: eCOGRA Child Protection: Guaranteed
Registered Players: N/A Other: Betting Help FAQ/Contact forms Anti Money Laundering Controls: KYC Partner Organisations: Responsible Wagering Australia

Ladbrokes has been a major sponsor of international sports teams and horse racing clubs, including the Brisbane Broncos in Australia. The Ladbrokes brand alone is estimated to bring in more than $2 billion in global annual revenues every year.

Customer Support10

Before you sign up to any sportsbook, it’s worth doing a simple check on the quality of its customer service. This way, you can be sure that you’ll get the help you need if a technical issue arises. This also indicates that the sportsbook is dedicated to providing an enjoyable experience and cares about keeping customers.

The best customer support is available 24/7 and will be contactable through a number of methods to ensure that players of all types can reach the support team. As live chat tends to have the fastest response, we always like to see that live chat is offered along with a telephone line.

We were happy to see that Ladbrokes offers live chat, hence why we awarded full marks for this section of our Ladbrokes review. In addition to this, Ladbrokes can be reached by telephone, email and a contact form. There is also a FAQ list to answer common queries. Support is only offered in English.

Ladbrokes Licensing & Security10

Before it can accept customers in Australia, a sports betting operator must be licensed by a state gaming regulator. The Ladbrokes sports betting website therefore holds a license from the Northern Territory Racing Commission, which is the primary licensing agency for Australia’s online sports betting operators.

Licensing is a great safeguard for bettors, as it ensures that websites must meet strict security standards. In this case, strong>Ladbrokes uses 2,048bit SSL technology to encrypt players’ connections to the site and protect them against hackers. The website must also meet minimum fairness standards.

On a more serious note, licensing agencies also ensure that online operators include systems to help problem gamblers get their betting under control. This includes self-exclusion mechanics, loss limits and self-timers. Ladbrokes also holds licenses from other major gaming regulators in the UK and Malta.

Extra Points7

In this closing section of our Ladbrokes review, we award bonus points for any other web features or achievements that haven’t been covered in any other sections. This includes industry awards the site has won, unique or novelty markets it offers, promotions sponsorships and live streaming features.

Ladbrokes is a major sponsor for several sporting organizations around the world, hence why we’ve given it full marks in the category. The site has also won some high profile awards over the course of its extended history, and has a strong reputation in major gambling markets such as the UK.

  • Live Streams.0/3
  • Sponsorship.3/3
  • Awards.2/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.7

Ladbrokes offers some non-sports betting markets such as political bets, television show bets and bets on awards ceremonies. There are also several Ladbrokes betting promotions that are available to loyal customers, details of which can be found in the site’s Promotions section.

Conclusion: The Perfect Sportsbook for Race Betting

Not only is Ladbrokes one of the most famous sportsbooks in Australia, but it is also one of the most popular sportsbooks in the world. In particular, the horse racing Ladbrokes odds are extremely competitive and among the best available. The site also provides an In-Play betting feature that makes telephone betting an easy process.

In particular, the Quick Multi Feature is one of the more convenient multiple betting tools that we’ve come across in Australia, and the Pick Your Own Odds system can really boost the excitement of race bets. The customer support was easy to reach and available 24/7, and the support team was particularly friendly and professional.

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Strengths and Weaknesses of Ladbrokes
  • Major Strengths
  • Great Racing Odds
  • Global Platform
  • Major Weaknesses
  • No Live Streaming
  • Minor Strengths
  • 24/7 Live Chat
  • Easy MultiBets
  • Minor Weaknesses
  • Slightly Higher Margins
Players must be 18+ to join. Full Terms and Conditions apply.

One thing that would have improved our overall Ladbrokes review score would be the inclusion of a live streaming service. Several other top sports betting sites in Australia offer this function, so Ladbrokes is really doing itself and its customers a disservice without this fun feature.

Frequently Asked Questions

We’ve provided you with a quick overview of answers to common questions asked about the Ladbrokes sports betting site. In each answer, we’ve provided a jump link to the relevant sections of our review so you read a more detailed explanation. If you still have any unanswered queries after reading, send us an email to and we will get back to you ASAP.

💳 What is the best payment method to use?

We recommend you make payments through PayPal when using the Ladbrokes betting site. Making deposits and withdrawals through PayPal provides users with an extra safe, fast and reliable means of transferring money. See our full overview of Ladbrokes payment methods for a detailed overview of your options.

💻 How do I reach customer support?

The quickest way to reach customer support at Ladbrokes is through the live chat customer support because of its speed and availability. You can find the live chat in the Ladbrokes Contact Us section. Ladbrokes also offers a 24/7 telephone number and a contact form, although the latter tends to result in a slower response.

😎 Is live betting possible in Australia?

The Australian Government passed the Interactive Gambling Act 2001 which made it illegal for operators to accept online live bets on sports. Sportsbooks are still able to accept live bets but not through their online platforms. In order to place a live bet using Ladbrokes, you can call a dedicated betting telephone number. Live odds are displayed in an In-Play betting tab that can be wagered on through this telephone number provided. Minimum bets apply when placing a live bet via telephone.

🔐 How do I know that Ladbrokes is trustworthy?

Ladbrokes is an international brand with licenses across the world. In Australia, Ladbrokes is licensed by the Northern Territory Racing Commission which indicates that it meets strict regulations. Licensing guarantees that betting platforms are using high-tech encryption technology and are acting in an ethical way.