Best Betting Sites and Apps in Kenya for 2025

Find the best betting sites in Kenya with our expert rankings of licensed sportsbooks offering competitive odds, multiple markets, generous bonuses and betting apps.

List of Betting Sites in KE

• 1. Mozzartbet
• 2. 888sport
• 3. 22Bet
• 4. Unibet
• 5. bwin
• 6. Dafabet
• 7. Matchbook
• 8. William Hill
• 9. Bethard
• 10. bet365

We’ve identified top online sportsbooks and presented them in an easy-to-follow list. Each offers unique benefits that can match your preferences. Below, we have categorized the bookmakers, highlighting their best features.

Best Betting Apps in Kenya

Betting apps should offer a user-friendly interface, easy navigation, and a long list of betting markets and sports. They should ensure secure, diverse payment options, offer live streaming and provide timely updates for in-play betting. Below, we have given you details on the best sports betting apps available in Kenya:

• Mozzartbet Betting App – Best Overall App
• 888sport Betting App – Great In-App Odds
• 22Bet Betting App – Seamless Navigation
• Unibet Betting App – Rapid Bet Placement
• bwin Betting App – Quick Load Times
• Dafabet Betting App – Massive Market Variety
• Matchbook Betting App – Stylish Interface
• William Hill Betting App – Fast Load Times
• Bethard Betting App – Variety of Markets
• bet365 Betting App – Easy to Use

The Regulation of Sports Betting in Kenya

The Betting Control and Licensing Board oversee the legal framework and licensing procedure of new operators in the Kenyan region. The government takes an active approach to regulating the industry and each participating company in the market has to fully comply with Kenyan tax laws, which on the surface is the primary concern of government regulators.

The Kenyan government has taken a tough approach to online betting sites legally that fail to comply with its tax laws in the past, and in 2019 they promised to crackdown on operators that were not fulfilling their tax obligations domestically. Well, they made good on this promise and shutdown over 20 operators who failed to pay their tax bill.

• 888 Holdings plc – (888sport) – Licence No MGA/CRP/543/2018
• TechSolutions Group N.V. – (22bet) – Licence No 8048/JAZ
• Trannel International Ltd – (Unibet) – Licence No MGA/B2C/106/2000
• ElectraWorks Limited – (Bwin) – Licence No RGL no. 051
• Triplebet Limited – (Matchbook) – Licence No UCGC 39504
• WHG (International) Limited – (WilliamHill) – Licence No RGL no. 034 & 042
• Bethard Group Limited – (Bethard) – Licence No MGA/B2C/312/2015
• Hillside (New Media Malta) Limited – (bet365) – Licence No MGA/B2C/532/2018

How to Open an Account at a Kenyan Bookmaker

Signing in at an online betting site is easy and speedy. Our table below lists three necessary steps to open an account with any legal sportsbook. Here is what you need to do:

These steps can help you speed up the process and start your online betting journey faster. Remember, the sign-up/register button is usually located at the top of the screen. Once you click it, follow the instructions carefully and make sure everything is accurate to avoid future hiccups.

How We Choose the Best Betting Sites

Our ranking system for identifying the top betting sites is a simple but effective method. We have a number of categories that we look at in detail and compare each site. Below, you can find each one in detail:

Sports and Leagues on Offer

One of our priorities is to evaluate the betting markets on offer at the top betting sites. They must have wide coverage, multiple bet types, and competitive odds to rank well. Sports we expect to find are as follows:

Different Betting Types

As football is the most popular sport, each online sportsbook that offers more bet variety is ranked better. The following wager types for football are what each leading platform should offer:

Payout, Odds and Lines at the Best Bookies

When deciding which sportsbook to use, odds are important. Experienced gamblers are able to identify high payouts and take advantage of them. However, if you are new to the game, it can be confusing to chase the best odds constantly. The list below shows the top betting sites based on their payout rates:

• Mozzartbet – 93.76% Payout Rate
• 888sport – 94.12% Payout Rate
• 22Bet – 98.06% Payout Rate
• Unibet – 93.50% Payout Rate
• bwin – 94.24% Payout Rate
• Dafabet – 95.14% Payout Rate
• Matchbook – 94.54% Payout Rate
• William Hill – 93.99% Payout Rate
• Bethard – 94.14% Payout Rate
• bet365 – 93.74% Payout Rate

Bookmaker Offers: Free Bets, Bonuses and Betting Sites Promotions

One of the most practical methods of attracting new bettors is through welcome offers. Sportsbook promotions can usually be categorized as deposit matches, enhanced odds, or free bets, all of which are extremely beneficial. Below are the best bonuses for Kenyans:

• Best Bonus in Kenya – Mozzartbet
• Free Bets Offer – 888sport
• Enhanced Odds – 22Bet
• Best Sign-Up Offer – Unibet
• Ongoing Promotions – bwin

Always check the terms and conditions, these are the most important details when using a bonus from betting sites in Kenya. Wagering requirements, minimum odds, and excluded payment methods are all things you should watch out for. Stay away from the bookmaker if these look unrealistic.

Safety and Security

You should always use a cautious approach when choosing a new betting site. We recommend the safest online betting sites which are fully licensed. Secure betting sites should always work with some of the following organizations:

In-Play Betting & Live Streaming

To judge a bookmaker’s in-play offering, we assess the diversity of live betting options across sports, the speed and accuracy of odds updates, and the availability of streaming services. Additionally, app functionality and reliable customer support during live events are crucial for an optimal in-play betting experience.

Payment Methods Available at Kenyan Betting Sites

When making deposits at an online sportsbook, it is crucial to know that you are using a quality site that is both safe and efficient. There must be a wide variety of banking and eWallet options, fair deposit limits, and reasonable withdrawal times. Here are the most popular payments offered by lawful Kenyan betting sites:

Extra Features Bookmakers Offer

Several extra features can greatly improve your overall experience at an online sportsbook. We are always on the lookout for new, innovative implementations. Aspects such as cash out, live betting, and bet builders contribute to the sportsbook rankings. Below are some examples of the extra features currently available at the best betting sites.

Betting Site Customer Service Standards

Customer service is crucial to the reputation of a sports betting site, and they need to deliver high standards of helpfulness to rank well. The table below shows the five most popular customer service methods offered by the best betting sites in Kenya.

Responsible Gambling

When using an online betting site, we always encourage responsible gambling. Always bet within your limits, never chase losses, and take a break if you need to. Stick to a budget, ask for help if you need it, and stop when it is no longer a hobby. These simple steps should mean you can enjoy betting on your own terms.

Conclusion

There are numerous trustworthy betting sites that offer a variety of betting types, sports, and markets. Ranking bookmakers is a thorough procedure requiring extensive research and considering essential factors. Our review has covered almost every dimension of the sportsbook framework you’re likely to encounter. You should have the know-how to choose a betting site that suits your preferences and criteria.

Frequently Asked Questions

What are the best betting sites in Kenya?

There are many top betting sites in Kenya. We rank #1 Mozzartbet, #2 888sport, #3 22bet.

What betting offers can I find at Kenyan sportsbooks?

There are many high-value betting offers in Kenya, and sportsbooks offer a range of promotions including weekly free bets, deposit match bonuses and enhanced odds.

Is betting legal in Kenya?

Sports betting is legal in Kenya, and there is a strict legal framework underpinning the sports betting regulation all operators have to abide by.