Best Betting Sites and Apps in Italy for 2025

Find the best betting sites in Italy with our expert rankings of licensed sportsbooks offering competitive odds, multiple markets, generous bonuses and betting apps.

List of Betting Sites in IT

• 1. Snai
• 2. Eurobet
• 3. PlanetWin365
• 4. bwin
• 5. Sisal
• 6. Betway
• 7. AdmiralYes
• 8. William Hill
• 9. 888sport
• 10. CasinoMania

We’ve identified top online sportsbooks and presented them in an easy-to-follow list. Each offers unique benefits that can match your preferences. Below, we have categorized the bookmakers, highlighting their best features.

Best Betting Apps in Italy

Betting apps should offer a user-friendly interface, easy navigation, and a long list of betting markets and sports. They should ensure secure, diverse payment options, offer live streaming and provide timely updates for in-play betting. Below, we have given you details on the best sports betting apps available in Italy:

• Snai Betting App – Best Overall App
• Eurobet Betting App – Great In-App Odds
• PlanetWin365 Betting App – Seamless Navigation
• bwin Betting App – Rapid Bet Placement
• Sisal Betting App – Quick Load Times
• Betway Betting App – Massive Market Variety
• AdmiralYes Betting App – Stylish Interface
• William Hill Betting App – Fast Load Times
• 888sport Betting App – Variety of Markets
• CasinoMania Betting App – Easy to Use

The Regulation of Sports Betting in Italy

The Italian Gaming Authority is the gatekeeper to this market, and since 2010 overseas operators have been able to offer gambling products to Italian citizens. The licenses cover all varieties of gambling products, from skill-based games such as poker, to fixed-odds casino games, horse racing, and many more different types.

To qualify for a license and to be an online betting sites legally recognized, an operator must adhere to a certain set of standards and rules. Functioning at a high technical standard in terms of platform security, financial processing, social integrations and being general well-managed will go a long way in securing the license.

Previously being resistant to commercialization of the gambling industry, the Italian government has had a tricky past when it comes to legislating on these issues. After it emerged that the Italian government had blacklisted 621 operators from its market in 2006, the EU brought a case against the country, claiming they had violated the principles of the EEC Treaty, which constitutes the unimpeded cross-border provision of services between EU countries. After these infringements were brought against Italy, the country changed its sports betting site in Italy laws to the current system.

In recent years there has been further disputes around advertising in the gambling industry within Italy. Following a series of aggressive advertising campaigns by large betting companies on prime-time football matches at the half-time interval, public opinion shifted in favor of reigning in the intensity and frequency of such adverts. In order for advertising to be correct, legal sports betting sites have to adhere to many restrictions on the methods they utilize.

• Betway Limited – (Betway) – License No 15216
• 888 Holdings PLC – (888sport) – License No 15014
• Hillside PLC – (bet365) – License No 15253
• WHG (International) Limited – (William Hill) – License No 15038
• GVC Holdings – (bwin) – License No 15026
• PPB Counterparty Services Limited – (Betfair) – License No 15211

How to Open an Account at a Italian Bookmaker

Signing in at an online betting site is easy and speedy. Our table below lists three necessary steps to open an account with any legal sportsbook. Here is what you need to do:

These steps can help you speed up the process and start your online betting journey faster. Remember, the sign-up/register button is usually located at the top of the screen. Once you click it, follow the instructions carefully and make sure everything is accurate to avoid future hiccups.

How We Choose the Best Betting Sites

Our ranking system for identifying the top betting sites is a simple but effective method. We have a number of categories that we look at in detail and compare each site. Below, you can find each one in detail:

Sports and Leagues on Offer

One of our priorities is to evaluate the betting markets on offer at the top betting sites. They must have wide coverage, multiple bet types, and competitive odds to rank well. Sports we expect to find are as follows:

Different Betting Types

As football is the most popular sport, each online sportsbook that offers more bet variety is ranked better. The following wager types for football are what each leading platform should offer:

Payout, Odds and Lines at the Best Bookies

When deciding which sportsbook to use, odds are important. Experienced gamblers are able to identify high payouts and take advantage of them. However, if you are new to the game, it can be confusing to chase the best odds constantly. The list below shows the top betting sites based on their payout rates:

• Snai – 93.76% Payout Rate
• Eurobet – 94.12% Payout Rate
• PlanetWin365 – 98.06% Payout Rate
• bwin – 93.50% Payout Rate
• Sisal – 94.24% Payout Rate
• Betway – 95.14% Payout Rate
• AdmiralYes – 94.54% Payout Rate
• William Hill – 93.99% Payout Rate
• 888sport – 94.14% Payout Rate
• CasinoMania – 93.74% Payout Rate

Bookmaker Offers: Free Bets, Bonuses and Betting Sites Promotions

One of the most practical methods of attracting new bettors is through welcome offers. Sportsbook promotions can usually be categorized as deposit matches, enhanced odds, or free bets, all of which are extremely beneficial. Below are the best bonuses for Italians:

• Best Bonus in Italy – Snai
• Free Bets Offer – Eurobet
• Enhanced Odds – PlanetWin365
• Best Sign-Up Offer – bwin
• Ongoing Promotions – Sisal

Always check the terms and conditions, these are the most important details when using a bonus from betting sites in Italy. Wagering requirements, minimum odds, and excluded payment methods are all things you should watch out for. Stay away from the bookmaker if these look unrealistic.

Safety and Security

You should always use a cautious approach when choosing a new betting site. We recommend the safest online betting sites which are fully licensed. Secure betting sites should always work with some of the following organizations:

In-Play Betting & Live Streaming

To judge a bookmaker’s in-play offering, we assess the diversity of live betting options across sports, the speed and accuracy of odds updates, and the availability of streaming services. Additionally, app functionality and reliable customer support during live events are crucial for an optimal in-play betting experience.

Payment Methods Available at Italian Betting Sites

When making deposits at an online sportsbook, it is crucial to know that you are using a quality site that is both safe and efficient. There must be a wide variety of banking and eWallet options, fair deposit limits, and reasonable withdrawal times. Here are the most popular payments offered by lawful Italian betting sites:

Extra Features Bookmakers Offer

Several extra features can greatly improve your overall experience at an online sportsbook. We are always on the lookout for new, innovative implementations. Aspects such as cash out, live betting, and bet builders contribute to the sportsbook rankings. Below are some examples of the extra features currently available at the best betting sites.

Betting Site Customer Service Standards

Customer service is crucial to the reputation of a sports betting site, and they need to deliver high standards of helpfulness to rank well. The table below shows the five most popular customer service methods offered by the best betting sites in Italy.

Responsible Gambling

When using an online betting site, we always encourage responsible gambling. Always bet within your limits, never chase losses, and take a break if you need to. Stick to a budget, ask for help if you need it, and stop when it is no longer a hobby. These simple steps should mean you can enjoy betting on your own terms.

Conclusion

There are numerous trustworthy betting sites that offer a variety of betting types, sports, and markets. Ranking bookmakers is a thorough procedure requiring extensive research and considering essential factors. Our review has covered almost every dimension of the sportsbook framework you’re likely to encounter. You should have the know-how to choose a betting site that suits your preferences and criteria.

Frequently Asked Questions

What are the best betting sites in Italy?

We work alongside many reputable and well-established betting sites, they all compete to be the top betting sites. Currently, we rank #1 Snai, #2 Eurobet, #3 PlanetWin365.

What betting offers can I find at Italian sportsbooks?

There are numerous different types of betting offers in Italy, the main three categories are; welcome bonuses, free bet tokens and enhanced odds. Head up to the dedicated section where we rank the best current bonuses in the industry to learn more.

Is betting legal in Italy?

Betting is legal in all forms throughout Italy. The Italian authorities take a progressive stance towards sports betting regulation, requiring that new market entrants adhere to a certain criteria.