William Hill Review: Japan’s Most Experienced Bookie

Hitting the Japanese sports betting market with a ton of experience is William Hill. This operator has been around since 1934. And when you have been around that long, seeing it all and doing it all, players in Japan can expect that should be in for a memorable time thanks to the operator’s experience.

Our Rating of William Hill - JapanJapan Flag

Overview – One Click to Your Topic
Sports to bet on 35
Avg. markets 60
Live streaming Yes
Payout rate 94.82%
Sponsorship Tottenham
Languages offered Japanеse, English, Deutsch, Polish, Spanish, Russian, Greek
Customer service Live Chat
Gambling license MGA/CRP/121/2006-05
100% Deposit Match ¥10,000
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Website www.williamhill.com
Overall Rating 4.8 / 5
William Hill Highlights:
Tennis Rank Best Tennis Betting Sites
Bank Transfer Rank Top Bank Transfer Betting Sites
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

But let us not make the decision to choose this betting site for you. This is why this William Hill review has been made so that you can make a better-informed decision in choosing an online Japanese bookmaker. We review aspects of William Hill like payout, platform, customer service, and more.

William Hill Sports Betting Options

Being around in the global sports wagering industry for about 90 years is no small feat. So we are not really surprised that William Hill has a lot going for it in different areas. In this section of our William Hill review, we will talk about the wagering markets, betting limits, and more.

William Hill Sports Markets and Betting Types

William Hill sports has a large amount of markets that you can choose from when it comes to betting on different games. So you can rest assured that you will actually have a problem (in a good way) of choosing what to bet on in sports like football, tennis, basketball and more.

The fact that William Hill has a lot of markets is a big strength of this operator’s selection. Another strength in this area for the sportsbook is that both mainstream and niche sports are covered. Football for instance, has over 280 markets, including the English Premier League, Bundesliga, and more.

The Most Popular Markets at William Hill
Football (127) Horse racing (61) Tennis (31) Greyhounds (13) Cricket (16)
Premier League Grand National ATP Madrid William Hill Springbok Test Matches
English Championship Cheltenham Festival Davis Cup Belle Vue Ashes
UEFA Champions League Qipco 2000 Guineas US Open Daytona Beach Eve Twenty20 Internationals
Ligue 1 Ascot Gold Cup French Open William Hill Greyhound Derby Pakistan Super League
UEFA Europa League Dubai World Cup Wimbledon English Greyhound Derby Momentum One Day Cup
La Liga Kentucky Derby ATP Challenger Ladbrokes Golden Jacket Indian Premier League

Soccer is the most covered sport on William Hill Japan. Enjoy different bet types on the English Premier League and the J1 League such as Handicap, Over/Under, Spread, Both Teams to Score and more. Other sports such as tennis and golf also have different wager types that you can try.

While having a lot of markets can be a good thing, William Hill can also be overwhelming as there seems to always be a lot going on. You should be able to find the William Hill odds for the different sporting events easily, and they are in the money line (American) format.

Football is the most popular sport in Japan, so it is little wonder that the game also happens to be the most covered on the William Hill sportsbook. The Japanese National Football team is one of the best Asian teams and a regular competitor at the FIFA world cup.

William Hill In-play Betting & Live Streaming

One of the features that has almost become an entry-level requirement for a betting company to be accepted by most customers is in-play betting. And we are glad to let you know that William Hill Japan has live betting markets that you can try your luck at if in-play wagering is your thing.

You already know that William Hill covers a lot of wagering markets. And while that is good thing, the live betting selection can also have a lot going on, which can be somewhat distracting. Many sporting events in the world of soccer, tennis, esports, and more are covered live on William Hill Japan.

Live streaming is another feature that the top sports wagering companies are using to attract customers to their sites. Thankfully, William Hill offers live streaming of select sporting events such as football matches, esports matches, basketball games, etc. And the good thing about William Hill is that you can live stream on both desktop and mobile.

William Hill Multiples Bets

Multiples bet is exactly what it sounds like – instead of betting on a single outcome at a time, you can accumulate wagers on a single ticket. And we are happy to let you know that the William Hill sports wagering platform allows you to accumulate bets on a single ticket.

With the multiple bets option, you can make a lot more money on a single ticket. But remember that the risk also increases as your chance for more money increases. So you should tread carefully here. The William Hill platform has a decent multi bets selection compared with other operators.

System bets are similar to multiple bets in that players are allowed to accumulate bets on a slip. However, the difference between them is that multiple bets don’t give room for wrong predictions. In system bets, you only need to land a few predictions for you to win. William Hill Japan does not offer system bets.

Ever been in a situation where you began to develop cold feet after placing a bet, probably due to the fact that news broke that a top player cannot participate in a match? William Hill’s cash out option allows you to cash your ticket before or during certain games.

William Hill Japan Bet and Win Limits

Moving on in this William Hill review, let us check out what limits apply to wagers as well as wins on this platform. According to William Hill, the lowest amount of money you can place on a bet is £0.01. The maximum amount of cash you can win is £2,000,000.

This £2,000,000 daily max win applies to football. The daily max win for other sports like tennis and basketball is £250,000. These limits are quite favorable for bettors regardless of where they are on the risk spectrum. This means that fiscally conservative gamblers and players with a large risk appetite can enjoy betting on William Hill.

Competitive Odds Throughout on William Hill Japan 8

Let’s move on to the area of William Hill odds and see whether placing real money bets on the platform will be favorable to you. While football is the most popular sport on the platform, the top three William Hill payouts belong to boxing, basketball, and handball which all have payouts of over 95%.

Bookies remain profitable by taking a guaranteed percentage out of all the bets that each bettor places regardless of whether the bets win or lose. This guaranteed percentage is what is known as the profit margin, and it usually differs by sport. If a sport’s payout rate is advertised as 95%, the operator’s profit margin is 5%.

  • .
  • Football 94.10 - 96.40%
  • Tennis 94.03 - 98.99%
  • Handball 95.12 - 96.91%
  • Basketball 95.09 - 97.13%
  • Golf 94.30 - 96.24%
  • Boxing 95.21 - 97.81%
  • Rugby 94.56 - 97.36%
  • Formula 1 94.81 - 97.10%
  • ..
  • .....
  • Return to Player (%)

Whether you bet live or not on William Hill, the payouts on major sports and leagues are usually constant. Other factors will contribute to determining the amount of money you can win from placing real cash wagers on live games. These factors include but are not limited to the bet types, payout rate, in-game happenings, and odds.

Change is an important aspect of live odds and ultimately live bets. The reason that live odds change is because in-game activities are usually always dynamic. If the play of a match is going in favor of the favorites in a match, odds usually go lower and vice versa. This means timing is crucial for placing bets.

Payment Methods at William Hill Japan

Banking is another important aspect that you need to consider when trying to choose a betting company. William Hill has five major payment methods that Japanese bettors can use to fund their accounts – they are: MasterCard, Visa, Bank Transfer, Much Better, and ecoPayz. Credit cards are quite popular for payment on this site.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Mastercard ¥750 – ¥4,950,000 ¥750 – ¥13,000,000 1 – 3 days Instant Free
Visa ¥750 – ¥4,950,000 ¥750 – ¥13,000,000 1 – 3 days Instant Free
Bank Transfer ¥3,750 – ¥15,000,000 ¥3,750 – ¥15,000,000 3 – 5 days 3 – 5 days Free
Much Better ¥1,500 – ¥1,500,000 ¥1,500 – ¥13,000,000 Up to 1 day Instant Free
ecoPayz ¥750 – ¥40,000,000 ¥1,500 – ¥10,000,000 1 day Instant Free

One good thing about the banking system of William Hill is that there are no fees regardless of the method you choose for deposits or withdrawals. Bank transfer is the slowest method for withdrawals, while the fastest are ecoPayz and Much Better. Bank transfer offers the highest max deposit limit for players.

William Hill Sports Betting Platform

We are now going to talk about the online platform of this operator in our William Hill review. It is true that William Hill has been in the business of sports betting for quite a very long time, and you can see this in the many different offerings that are available on the website.

Sports are listed on the left hand side of the William Hill website, and they are categorized into “Popular” and “All Sports”. The “Popular” section allows you to quickly select a well-played sport. “All Sports” arranges every covered sport in alphabetical order which is quite similar to all betting sites in Japan.

Our tests on the William Hill betting site revealed that the page loads quite quickly whether on mobile or on desktop. Although loading time could probably be faster if there’s not so much information on a page. This flood of information on the pages could make the site a bit overwhelming to use.

How to Place a Bet at William Hill

You can use either the website or the mobile application of William Hill to place wagers. But first, you will need to create an account on the platform if you do not have one already. Once you fill in all the requested information appropriately, you should be able to start enjoying William Hill sports betting.

When you land on the William Hill site, you can choose a sport of your choice on the left-hand side of the site, select from the top bets on the right-hand side, or pick from current major games at the center of the site. William Hill presents many options to you at once.

  • [1] Select Your Bet(s)William Hill Select Your BetSelect one or many different bets from the array of matches or sports on the William Hill website. Then select a possible outcome for each.
  • [2] Specify Bet AmountWilliam Hill Specify Bet AmountAfter selecting the bets and outcomes, the second step to take is to specify the amount of cash you want to bet with.
  • [3] Confirm Your SelectionWilliam Hill Confirm Your SelectionThe third step to take is to confirm all the bets, outcomes and the amount of money you have placed on the wagering line.

Above and below the “Popular” tab on the left hand side of the William Hill site, you will find a button that says “In-Play”. Click on it, and you will be presented with the games that are covered live on the William Hill platform. Select your game, predict the outcome, and put some money on the line. Quite straightforward.

However, remember that live bets generally come with a con of constant odds fluctuations. So be very careful of the changes when placing in-game wagers. You can enjoy some betting bonuses on live games, but they usually require you to make a bet placement before you can have access to them.

William Hill Company Info

It is time to know more about the background of this operator we have been reviewing. And in this portion of our William Hill Japan review, we are also going to delve into information about the customer service operation, the licensing, as well as the security measures put in place by the operator.

William Hill Sports Wagering Business Under the Microscope

The William Hill bookmaking firm was founded in 1934 by a man who named his company after himself – William Hill. The company has changed ownership many times – it had its first acquisition in 1971 by Sears Holdings. Now, William Hill Japan is owned by Caesars Entertainment who bought it in April 2021.

William Hill has been a strong supporter and sponsor of sporting entertainment in different levels. For instance, William Hill sponsored the Scottish Cup from 2011 up to 2020. In football, William Hill has sponsored top-tier English Premiership side Tottenham Hotspur FC. June 2021 saw William Hill acquiring sponsorship rights for the Northumberland Plate at Newcastle Racecourse.

All About the William Hill Business
Company Support Security Player Protection
Name: William Hill Limited Live Chat: 24/7 Encryption: HydrantID 128-bit SSL Deposit Limits: Adjustable
Head Office: William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta Phone: N/A Licence Number: MGA/CRP/121/2006-05 Betting Limits: Adjustable
Owner: Ulrik Bengtsson Email: N/A Testing Agency: ESSA Self-Exclusion: Available
Employees: 12,000 Fax: N/A Audit Organisation: Deloitte Child Protection: guaranteed
Registered Players: Over 3 million Other: Help Center Anti-Money Laundering Controls: KYC Partner Organisations: GamStop BeGambleAware

William Hill’s head office for its operations in Japan is in Malta. It is located at William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta. The bookmaking firm has in its employment about 12,000 members of staff, and they are led by Ulrik Bengtsson.

William Hill Japan’s Customer Support 8

While William Hill’s customer service offering is quite professional, there is only one way you can contact the customer support team from Japan – and that is through the live chat option on the site and the app. The customer support team offers its services in different languages, including Japanese, English, German, Polish, Spanish, and Russian.

To make this William Hill review, we had to put ourselves in the shoes of a bettor who needed help resolving an issue on the site. So we contacted the customer service at William Hill via the 24/7 live chat. We were answered on time, and the customer support agent was efficient in handling our requests.

Customer support is one of the vital aspects of running an effective bookmaking firm. If you can build a reputation around offering quality customer support, it will help improve your brand equity. On the other hand, if a bookie has a reputation for poor customer support, it will hurt its brand negatively.

William Hill Japan’s Licensing & Security Measures 9

In the area of safety and security, the William Hill sports gambling platform shines brightly. For its encryption, the sports betting site makes use of HydrantID 128-bit SSL. This is one of the certificates that show that a site is trustworthy and safe to place personal information and carry out financial transactions.

William Hill partners with leading responsible gambling authorities such as GamStop and BeGambleAware. The betting company also makes its site safe for players with any gambling problems. There are systems in place for adjusting deposit limits and betting limits. Self-exclusion is also available, and child protection is guaranteed as well.

William Hill Japan is licensed and regulated by the Malta Gaming Authority in the country of Malta. The license number attributed to William Hill for its operations in Japan is MGA/CRP/121/2006-05. William Hill is also licensed in other jurisdictions such as the United Kingdom (where the company was founded), the United States of America, and more.

Extra Bonus Points 10

Let’s continue with this William Hill review by quickly touching on the bonus and promotional offers provided by the operator. To welcome new players to its site, William Hill offers up to ¥10,000 as a 100% Deposit Match bonus. Asides from the welcome bonus, William Hill also has a number of constant promos for its customers.

Now we have seen that bonuses are a strong point of William Hill. We are now going to rate the sports betting operator in some other areas of its offerings. These parameters are what we use in rating other sports wagering platforms on our site. The remaining parameters include live stream, sponsorships, awards, and extra markets.

  • LIVE STREAMS . 3/3
  • SPONSORSHIPS . 3/3
  • AWARDS . 2/2
  • EXTRA MARKETS . 1/1
  • BONUSES . 1/1
  • BONUS POINTS . 10

Using these criteria to rate the William Hill betting site, we have given the operator a solid 10/10. This is because William Hill Japan offers quality and free live streams; is strong in the area of sports sponsorship; has won awards and also gives out same; offers great extra markets; and has an attractive bonus offer.

William Hill Japan Review: Conclusion

We have now come to the conclusion of our William Hill review. The William Hill betting platform is overall a great wagering site that has quality features and offerings made available for its customers. No matter how much features a site offers, there are usually pros and cons attached to using it.

Let us first look at what William Hill stands out for in a good way. The betting operator has a lot of sports betting markets that you can choose from, ensuring you hardly have a dull moment on the site. Also, there are decent promos and rewards for players in place.

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Strengths and Weaknesses of William Hill
  • Major Strengths
  • Robust Sports Betting Market
  • Decent Promotions And Rewards
  • Major Weaknesses
  • Overwhelming Website Layout
  • Few Customer Support Options
  • Minor Strengths
  • Reputable Betting Site
  • Fast Customer Service Response
  • Minor Weaknesses
  • Bonuses Can Be Improved
  • No System Bets
Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+

Another good thing is that the William Hill odds is competitive compared to the best Japan betting sites. The areas that we think William Hill needs to work on are its customer support channels. There should be more options provided for customers. Also, the website can be somewhat overwhelming to use.

FAQ

We felt you might still have some questions so we created this frequently asked questions section in our review of William Hill. The questions below are some of the popular questions asked by different bettors. Check if yours is there. Otherwise, feel free to send your questions to us at info@bestbettingsites.com.

📺 Can I place a live bet at William Hill in Japan?

Yes. If you want to place live bets at William Hill Japan, you can do so on the site. To access the games available for live betting at William Hill, simply select the “In-Play” tab on the site. Just select the game(s) of your choice, input the amount you want to wager, and confirm your selection.

🏆 Does William Hill Japan have a welcome bonus?

Yes. William Hill has a welcome offer of up to ¥10,000 as a 100% Deposit Match bonus. This offer is only available to players who are newly registered on the William Hill sports betting site. This bonus offer can be used on the different sporting events and leagues available on the platform.

🔍 What are the William Hill's odds levels?

William Hill has quite competitive odds when compared to other sports bookmakers in the country. The odds are presented quite early enough for players to make their bets on the different available games. Note that odds can change and they especially do this very rapidly when it comes to live bets.

💻 What are the customer service options available at William Hill Japan?

Although the customer support team at William Hill Japan handle requests efficiently, there are not many customer service options available for players. There is only one way that you can reach the William Hill customer support agents, and that is via live chat on the platform. Hopefully, more channels will be added soon.

📱 Can I play on the go at William Hill in Japan?

Yes. You can bet on the move on your choice teams and sport events at William Hill in Japan. This is due to the fact that you can access the website on a mobile browser. Also there is a native mobile app that you can download on your Android and iOS devices.