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Brand New Betting Sites – Top Latest Online Bookmakers in the UK for 2021

With the betting industry showing growth upon growth each and every year, more and more new bookmakers are springing up and getting into the action. Introducing different and innovative ways of betting, we believe that these original betting sites have what it takes to disrupt the old guard and change the face of bookmaking. Please take a look at the table below for the freshest bookmakers we think have what it takes to be huge in the next few years.

The UK’s TOP 10 New Bookies
New Betting Site Bonus Offer Highlights Rating Secure Link T&C’s
£10 Bonus 100% Matched Bet 30+ Yes 5/5 Visit Site! Full T&Cs Apply! 18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.
Get £10 When You Bet £15 25+ Yes 4.9/5 Visit Site! Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.
Get £20 When You Bet £10 29+ Yes 4.8/5 Visit Site! Full T&Cs Apply! New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out
Up to £50 50% Deposit Bonus 32+ Yes 4.7/5 Visit Site! Full T&Cs Apply! Exclusive to new members. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Valid for 60 days after registration. 18+
Get a £15 Welcome Bonus 30+ Yes 4.6/5 Visit Site! Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
Get £10 When You Bet £10 30+ Yes 4.6/5 Visit Site! Full T&Cs Apply! New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 total max win; T&C’s apply; 18+.
Get a £10 Welcome Bonus 30+ Yes 4.5/5 Visit Site! Full T&Cs Apply! New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | 18+ | begambleaware.org
Get a £15 Welcome Bonus 25+ Yes 4.4/5 Visit Site! Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods.
Up to £30 In Free Bets 30+ Yes 4.3/5 Visit Site! Full T&Cs Apply! 18+ / Customers Will Be Awarded £15 In Free Bets And £15 In Free Spins For Casino And Vegas New Customers Only / Freebets Valid For 3 Days / Free Spins Valid For 30 Days /
Get £15 When You Bet £10 31+ Yes 4.3/5 Visit Site! Full T&Cs Apply! 18+. Only available for New Customers. Deposit minimum £10. Skrill and Neteller not accepted for bonus. Up to £15 available as Free Bet token. To receive the Free Bet token, deposit £10 and make a qualifying bet of £10 at odds equal, or greater, 1/1 (2.0)

Our complete and thorough overview of the best new betting sites in 2021 will guide you through absolutely everything you need to know about these operators. We will show you the different types of payment methods offered, the betting types available, the new markets being introduced across the latest betting sites. Their huge price boosts, the bonuses being offered, and the social media platforms they use. Please read on, and learn all about the best new sites available today.

Best New UK’s Betting Sites by Category

Obviously, with such a big variety of online bookmakers and tough competition, the latest betting sites try to stand out from the crowd, by specialising in a certain category. Some rely on attractive bonus offers to allure new customers, while others try diverse strategies, in order to look appealing in the eyes of the punters. Below we have listed our selected best new UK bookmakers along with their biggest strengths and advantages.

Of course, excelling at one category doesn’t mean that the online bookie has left other sections in the back. It’s just that they have a slightly bigger focus on a certain type of players, be that bonus hunters, live betting enthusiasts, etc. Every punter follows a certain betting strategy and looks for different wagering services and opportunities. We assure you, our selected best new online bookmakers UK will satisfy all your preferences. Feel free to use the navigation menu below, so you can jump to the paragraph that most interests you.

How To Distinguish Good New Bookmakers From Old Ones

There are some very simple tests for being able to tell the difference between adequate new UK bookmakers and old ones. The first is their presence: while it is common to see adverts for bookmakers such as Betfair on television, these new sites don’t have media presence. Additionally, while old bookmakers can be stuck in their ways, these fresh betting sites innovate with their features, including bigger bonuses, better odds and more flexible methods of payment. We will cover these in our review.

  • Odds Levels

    The new UK betting sites bump up the odds prices in order to entice you to have a punt. This is a great thing to look out for, the difference in two to three percentage points offering great value over time. Another important part of expanded odds levels is the price boost; with first time customers especially being given massive odds in order to have a first time bet.

  • In-play and live streaming

    In-play is where new betting sites UK are really finding their edge; offering a variety of offers and money-back specials for bets made during an event itself. With the live streaming service it might be a little unfair to expect them to have exactly the same wide selection as the old guard, but you should be able to expect a decent amount of sports to watch at live betting sites in the UK.

  • markets and betting types

    When it comes to the betting markets available at new online bookmakers, you can expect to see many more niche markets served. As a result, small markets such as trotting, Swimrun, e-sports and MMA fighting are being covered more and more. What is really great with these sites is you don’t have to limit yourself to one, finding the exact market for you from a wide variety of options.

  • Mobile App

    These days you can expect the vast majority of new online bookmakers UK to provide you with the ability to place bets on your phone. Not only do these sites provide you with tablet and mobile betting, but some are even more tailored towards a mobile betting approach, with specific layouts and mobile promotions. To get the full run down on mobile betting, check out our main mobile page.

  • Bonuses Offered

    New sportsbooks have to be highly creative in order to entice punters away from what they know. One of the best ways to do this is with their bonuses. What they do with their welcome offers is simple: small buy ins (as low as £5) and high deposit matches and free bets (usually up to £200), making betting with them seem like a no-brainer.

  • Cash-Out & Betting Exchange

    One of the best aspects of online betting is being able to cash-out in play so you can keep your bet safe. In addition, another way to find some extra value with your bet is by being able to lay your odds against other people via a betting exchange. Our best advice is to look across all operators to find which ones offer these great opportunities.

Overview of the Features of the New Betting Sites in the UK

While the bigger table we introduced earlier focuses on the main features of the new betting sites UK, such as that all important welcome bonus, there are many, many other things that you should consider before signing up for a new site. Please take a look at them via the table we have created below.

Bookmaker & Rating Unique Features Customer Service In Play? Odds Levels Visit Bookmaker
Weekly Specials, Betting Competitions, Mobile Payments
Notifications, Live Chat, Phone, FAQ
Up to 93.49%
Team Specials, Loyalty Promotions, Novelty Bets
Live Chat, Phone, FAQ
Up to 95.45%
PayPal Payments, Obscure Sports, Complex Bets
Live Chat, Phone, FAQ
Up to 95.10%
LV Points, Free Bet Forever, Unique Competitions
Live Chat
Up to 94.81%
Live Multiview, Customisable View, Quick Bet
Live Chat, Phone, Call Back, FAQ
Up to 94.86%

Latest Betting Sites – Launch Date List

There’s no doubt that UK residents are mad about sports and sports betting. From football to cricket, from boxing to tennis, UK punters love a good sports game accompanied with a smart wager to boost up the excitement. That’s why new UK betting sites are emerging regularly, making the list of online bookies even bigger, and the choice even harder. But not all new betting sites can be described as reliable and secure, so you should always pay special attention to the licences and certificates of the operators. We have made a list with 10 of the best new bookies, that we guarantee are safe to play at, and we have sorted them by date of launching.

Why Choose New Online Bookmakers Instead of Old Ones?

There are many different reasons why you should choose new bookies instead of old ones. While the old ones are at times set in their ways, new Uk bookmakers do a variety of cool and innovative things in order to make you sign up and have an account with them. Read the main reasons below:

New Bookies Often Have Better Offers

New betting companies need to do something that make them seem much stronger than the old ones. The main way that they can do this is by creating huge new bonus offers. They can offer much bigger amounts – totalling up to close to £200 – and by introducing price boosts – giving ridiculously higher odds than normal. They are also more likely to create innovative and different types of bonuses, as well as new daily promotions.

They Are Social Media Friendly

With hundreds of millions of people making use of social media on a daily basis to keep up to date with the news and to talk with their friends, the opportunity of utilising this platform is huge. As a result, the new betting companies love to make use of Twitter and Facebook to build a fan base. Now you can request bets via Twitter and place them directly via Facebook Messenger. There you can get the best betting tips and odds in real time. As new bookmakers are made by a younger generation, they are likely to be a little more social media savvy than old ones.

Innovative Functionality

While up-to-date bookmakers can be expected to stick to their guns in terms of how their website works, new betting websites can use their new design in order to make their platforms work faster and even better. As a result the little things they provide here can mean a lot. You can wager at one of the new UK betting sites quicker than ever. Yes, you could place a bet directly with Facebook Messenger – or putting your favourite markets closer together, these new bookmakers stand at the very forefront of innovation.

Karamba and sports
MultiView Platform

Quicker Bet Than Ever Great Live Streams

Great Bookie

Not Only Real Sports But Also E-Sports

The biggest emerging sport at the moment doesn’t have a track, field, court or a pitch. Instead they are about people playing computer games. As a result, e-sports is now one of the hottest wagering markets on the web. The newest bookies scrambling to catch up to this hot trend and are ready to go to the stake to cover the major events. New bookies understand this rise and usually offer a huge selection of different e-sports from across the world available to bet on. Soon we will also expect to be able to live stream games such as League Of Legends and Counter-Strike as they are being played.

What makes new betting sites the best

More Customer Focus/Care

New bookmakers are much smaller than big ones. They aren’t multi-billion dollar industries, but websites with a smaller amount of investment and a smaller level of staff. Nonetheless, their size also means that they have a more compact client base. This can work towards your advantage as it means that you will have a higher level of care. The responses for live chat, phone calls, emails and even letters will happen over a much quicker amount of time. In addition, you are more likely to find a community of tipsters and bloggers more akin to the local betting shop than at huge operators such as William Hill. We believe that it is these kind of small things that separate a great betting experience from merely a decent one.

Disadvantages of New Bookies

These operators, by definition, aren’t as established as their older counterparts, so there are naturally a few things that work to their disadvantage. They may not, simply because of their size, be able to offer the exhaustive amount of betting options you see at the big operators. They are also less likely to payout at huge amounts. Additionally, they may not have the wide plethora of bonuses available that we have come to expect from the big guns. Nonetheless, we still believe that the little things they do that the big operators simply can’t do, are what makes them still worth punting with.

Trust, License and Responsible Gambling

As per UK law, new online bookmakers must be registered with the relevant authorities in order to be a legally operating site. If you find a bookmaker online that does not hold a license with the UK Gambling Commission, this means that it is dodgy, and you should exit immediately. They should also, for tax purposes, be registered in their place of residence to be able to offer gambling services. While some new betting sites in the UK are registered in the British Isles, the vast majority are in fact based overseas in places such as Gibraltar, Alderney and Malta. To help you understand the process that bookmakers must undertake in order to get a license, you can take a look at the image that we have created below.

Steps to get license

In addition to practicing within the limits of the British Law, all new UK betting sites must work in accordance with responsible gambling agencies. This is to safeguard their customers against the very real threat of becoming addicted. Therefore, one of the first things you should do when looking for a new bookmaker is making sure that they are partnered with an organisation such as GamCare or GambleAware.co.uk. Another important thing to know is that they are partnered with an auditing agency such as IBAS (Independent Betting Adjudication Service).

The Significance of Trustworthy Industry Leaders

One thing that is really important when it comes to betting is knowing that all of the right people are associated with the practice. This is why seeing that trustworthy industry leaders are associated with the business is of extreme importance. In this feature below, we have picked four people that you should know about when it comes to trusting the industry. Take a look.

  • Bill Moyes
    Bill MoyesChairman of the Gambling Commission.

    Bill Moyes is the Chairman of the UK Gambling Commission, an organisation that deals with the granting of licenses to gambling businesses. This license is essential in order to make sure an operator is operating legally.

  • Shaun McCallaghan
    Shaun McCallaghanChief Operating Officer at eCOGRA

    Shaun McCallaghan is the Chief Operating Officer at eCOGRA who are the leading independent testing agency for online gaming software and products.

  • Richard Hayler
    Richard HaylerLeader of the Independent Betting Adjudication Service

    Richard Hayler is the leader of the Independent Betting Adjudication Service, an auditing service that looks to make sure that betting sites are working within the full limits of the law.

  • John Brackenbury
    John BrackenburyVice-President of GamCare

    John Brackenburg CBE is the Vice-President of GamCare, an organisation dedicated to tackling addiction to gambling. Along with GambleAware, they are the leaders when it comes to gambling awareness.

How to Pay at New Online Bookmakers

Where new betting sites really set themselves apart from the pack is with regards to the payment options available. While nearly all realise the premier importance of PayPal for quick and easy payments, it is by offering Bitcoin that bookmakers can really offer some great extra opportunities. Bitcoin is an exciting payment method because all of the payments are 100% encrypted, meaning that nobody can track your deposits or withdrawals – apart from the betting site, of course. If you are more privately minded, we would recommend you signing up with a bookmaker that allows for this alternative payment method.

Bookmaker Min/Max Deposit Deposit Time Fees Rating
NetBet £10 – £5,000 Instant None 9/10
Karamba £10 – £4,500 Instant None 8/10
Grosvenor £5 – £15,000 Instant None 8/10
FansBet £5- £5,000 Instant None 8/10
LV BET £10 – £5,000 Instant None 7/10
22Bet £10 – £5,000 Instant None 7/10

In addition to this, you should look if they offer deposits via paysafecard, allowing you to turn your cash into a payment method via purchasing it at a shop. It also goes without saying to look for bookmakers that still offer the old reliables of MasterCard, Visa and Maestro which remain the most popular payment methods. We also predict that Apple Pay will be big in the future.

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Why Karamba
  • PayPal Compatible
  • Costless Transaction
Easy Transactions

Tips and Tricks for a Better Experience with New Betting Sites

There are always ways for you to improve your betting habits. By engaging in tasks such as reading betting tips available via blogs, and building up a reasonable betting method, you can start to really improve the way you bet. The real trick when betting with new online bookmakers is to never be complacent and always think of ways you can improve yourself. In the next few paragraphs, you can read about some of the most useful, yet simple strategies, that will help you increase your profit rates, when betting at some of the new online bookmakers UK.

Stay Updated

Leading on from what we believe about improving your betting experience, it is good to stay updated with all of the latest sports news and betting trends. In order to help you with this process, we have created a separate news page so you never miss a beat. Take a close look below.

Have an Account at Several Different New Bookies

When it comes to online betting, the more you bet with the better. The smartest of bettors always have more than one account. By having multiple accounts you can always make sure that you are getting the best odds, the best promotions and can access in-play betting and live streaming. This is the best way to get ahead. Take a look below at three internationally-recognised bookmakers below.

The Best Places To Get A New Account With
Top Betting SiteWonderful new sportsbookVISIT SITE!
Great New BookieWin with MansionBetVISIT SITE!
Stylish OperatorEnjoy this neat little bookmakerVISIT SITE!

Be A Bonus Hunter

Bonuses are what bookmakers do. It is their way of easily telegraphing to you why you should bet with them. There is no reason why you should take a bad offer when there is a better one just around the corner. Always look around for the best bonuses available across all new betting sites.

History of New Bookmakers

While some bookmakers, such as Ladbrokes (started in 1902), have been around forever, some of the ones we cover on this page are only three, two or even one years old. There is a reason for their current rise: they offer things that the traditional ones sometimes don’t, such as bigger bonuses, better odds, and alternative payment methods. For the expert bettor, new bookmakers offer the opportunity to get away from the rigid rules that can be burdensome. Some even encourage arbitrage, something that is still a taboo in the mainstream betting and gambling sites UK world.

Additionally, with the way that the internet is moving today, with people’s first mode of course being via social media, new bookmakers were made to appeal to both younger first-time bettors and more experienced bettors looking for something new. Betting is on the rise, and as a result, more and more new betting sites are appearing in the UK. Nevertheless, at the same time many are also closing. Take a look via the infographic below.

New betting sites hystory
New Betting Sites History

While the old and established operators are still worth considering, we believe that these new online bookmakers UK could really be the future of the online betting industry. That is why we have created this page in order to help you find truly the best of the bunch. Despite all this, the old bookmakers are still remarkably solid in this ever-changing industry.

New Betting Sites 2019

Year after year, the online sports betting industry is getting bigger and bigger. 2019 saw many new betting companies emerge, and many of them focus not just on providing sports betting markets, but eSports as well. As the eSports gaming industry is continuing to break records set in previous years, not just in viewership but all kinds of categories, new UK bookmakers acknowledge this fact and try to include as much as possible different eSports betting markets.

New Betting Sites 2018

2018 was the year of the FIFA World Cup. This was enough reason for online gambling companies to launch a sports betting section before the start of the championship. And rightfully so, as it was estimated that bookmakers took around £120 billion in bets, just from the games from the 2018 World Cup. Here are 5 of the best new betting sites in 2018.

New Betting Sites 2017

2017 was probably the year when the option cash out truly managed to establish in the industry as a must-have for every online sportsbook, both old and new. Even though introduced in 2011, it took some time for many online sportsbooks to understand that the option has gained massive popularity. The advantages of using the cash out feature had already became visible to the regular punter, and since 2017 it’s next to impossible to find a new betting website that doesn’t offer it.

The Best Established Operators

Despite our enthusiasm for these new bookmakers because of the things that they do differently, we still think that there are a few of the old ones that manage to do many of the same things rather successfully. By adapting with the times they have avoided becoming dinosaurs. Take a look at some of the best ones via the infographic below.

  • 888sport homepage Fantastic Platform 888 Sports offer a wide variety of sports to bet on, with new promotions available each and every week. VISIT SITE!
  • NetBet homepage Golden Goal NetBet can hardly be beaten for innovation. VISIT SITE!

The Oldest Established Bookmakers

The biggest and best bookmakers didn’t start out online: they started out in the high street. These ones all have bricks and mortar shops in addition to their online sites. The oldest of all the bookmakers is Ladbrokes, which was founded in 1902 at Ladbroke Hall. What is interesting of course, is that the first online sports bets ever made weren’t by companies such as William Hill and Coral, but the exclusively online company Intertops.com. The first exchange, of course, was started by Betfair in 2000.

Operator Betting Options Number Of Sports Odds Levels Established Rating
Betway 30,000 30+ Up to 98.14% 2006 4.5/5
888sport 28,000 31+ Up to 94.87% 2008 4.5/5
Ladbrokes 20,000 26+ Up to 97.63% 1902 4.5/5
BetVictor 22,000 30+ Up to 98.00% 1946 4.5/5
William Hill 26,000 30+ Up to 97.00% 1934 4/5
Coral 30,000 29+ Up to 96.54% 1926 4/5
Betfair 24,000 30+ Up to 95.20% 1999 4/5
Paddy Power 26,000 35+ Up to 96.00% 1988 3.5/5
Betfred 22,000 23+ Up to 90.88% 1967 3.5/5

Final Words on New Bookmakers

We hope that you have enjoyed our thorough guide to the world of the newest bookies almost as much as we enjoyed researching it. We wholeheartedly believe that due to the intense flexibility they offer that you can really find a whole host of new and exciting betting opportunities. We have picked our two of our favourite new bookies below. We hope that this guide has given you some idea of what to expect when it comes to the latest betting sites. Now that you have read everything you need to know, why don’t you give it a go and sign up today?


We fully understand here that, due to the wealth of information on offer, the world of new betting sites UK can be something of a brave new world. Therefore, if there is anything on this page that you fail to understand, then you can consult the FAQ that we have written below.

🏆 What are the best new betting sites in the UK?

Nowadays, there are literally hundreds of betting sites to choose from, but not all of them will satisfy your betting needs and market preferences. That's why our team of industry experts has selected the truly best new betting sites in the UK. All of them will grand you a plethora of betting possibilities in a regulated and secure environment.

🙋 Can I set a limit as to how much I can gamble?

As to be compliant with British law, all bookmakers are required to have adjustable limits for how much you can bet. Therefore, if you believe that you are depositing too much per day, then you are able to limit yourself to as little as £5 or £10. We fully recommend staying in control, and checking out who you can trust.

🔝 What are the best offers for this month?

When we have built and designed this site, we have endeavoured to make sure absolutely everything here is kept completely up-to-date. Therefore, the best offers available for this month are the ones listed in this site. To take a look at the best bonuses, look at our bonus overview above.

🤖 What will new betting sites look like in the future?

Although it is hard to predict the future (as any seasoned gambler will know!) we can see many changes to the world of betting in the future. The biggest rise is now between betting and social media the top new sites for 2019 demonstrate this, with the ability to bet directly through Twitter and Facebook – or using your social media credentials to log into your account – already happening and likely to be developed.

❓ When to Stay at a Bookie and When To Go?

This can be a tricky one, and is as much up to you as it is up to us. If you believe these new online bookmakers to be giving you the best possible odds for your dollar, and a wealth of decent promotions, then stay with that bookie. If you feel that they are coming up short, then it is time for you to leave. Check out the categories we have listed above for more detail.