This site contains commercial content
Advertisement Disclosure
This independent comparison website helps consumers choose the best available gambling products matching their needs. We offer high quality advertising services by featuring only established brands of licensed operators in our reviews. We receive commission for advertising the brands listed on this page. This may influence brand ranking. Please note that although we endeavor to provide you with up-to-date information, we do not compare all operators on the market.

The Complete Love Island Betting Guide: Odds, Tips and Top Bookies

If you love drama, romance and reality television, then Love Island betting is just the thing for you. But how do you get a leg up on those pesky bookmakers? Luckily, our guide has all the answers, including a comprehensive explanation of how to bet on the show.

Page topics: click to go to your favourite one!
Love Island
Best Bookmakers for Love Island

Discover their features


Discover the bookies with the best payouts


Types of bets available


The top offers to rely on


For betting on Love Island


How the show works


Frequently asked questions

In our walkthrough explaining how to bet on Love Island, we share our gambling experience with you through insights like betting tips, analysing how the show’s format impacts gambling and the betting markets you can find value in.

We also take a deep dive into our criteria for rating the top Love Island bookies, answer the most frequently asked questions people have when they bet on the show and perhaps most importantly, we pass on the best bonuses we found while writing this article.

Bet on Love Island with the Top Sportsbooks

Before staking your money on Love Island bets, you should find the best sportsbooks to gamble with. While they may seem similar on the surface, no two are exactly the same. That’s why we rated and ranked all the Love Island bookies we could find.

Here are the top five Love Island betting sites according to our test:

The Top 5 Love Island Betting Sites
Love Island Betting Site Bonus Highlights Rating Bonus Link T&C’s
Up to£20 In Free Bets 6+ 94.11% 5/5 Visit Site Full T&Cs Apply! 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Up to£20 In Free Bets 4+ 87.89% 4.7/5 Visit Site Full T&Cs Apply! Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+.
Up to£100 In Free Bets 4+ 84.56% 4.6/5 Visit Site Full T&Cs Apply! New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01. Place 5 x £10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Get 1 x £20 free bet. Up to five times.
Up to£25 Welcome Offer 1+ 78.22% 4.1/5 Visit Site Full T&Cs Apply! *18+. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
Up to£30 In Free Bets 3+ 76.84% 4/5 Visit Site Full T&Cs Apply! New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
The top Love Island betting sites.

Best Love Island Betting Sites

Our testing benchmarks also help us identify each site’s biggest strength when compared to its competition. In the table above, we listed each bookie’s biggest attraction to help you find the one most aligned with your individual preferences.

We also understand serious punters might be searching for the best Love Island bookies that fit into a specific niche. We advocate opening accounts at multiple sportsbooks so you have the best option for every situation. Here are the best Love Island betting sites per category:

The Best Love Island Betting Sites by Category:
🏆 Best Love Island Betting Bonus 2021 Betfair
✅ Best for Types of Bets Ladbrokes
💶 Most Love Island Markets Ladbrokes
⭐Dedicated Promotions BoyleSports
💰 Top Offer for New Players Betfair
📈 Top Love Island Odds Ladbrokes
📺 Excellent Live Coverage Paddy Power
🎁 Biggest Sportsbook Welcome Bonus Betfair
✨ Top Extra Features William Hill
⏳ Ante-Post Love Island Markets Ladbrokes

As you can see, some sites are the best for more of these criteria than others. However, these are not the only standards we measure bookmakers by. The rest of this page breaks down important considerations to keep in mind when you’re looking for new Love Island sportsbooks.

The Highest Love Island Betting Odds

As any experienced gambler can tell you, finding bookies with high payouts does wonders for your bankroll. If you create an account at multiple betting sites, you can shop around until you find the highest odds for the bet you wish to make.

Here are the Love Island betting odds for 2021:

The Odds on the Winner of Love Island
Contestant Odds Recommended Betting Site Secure Link
Jake Cornish 2/1 (3.00)* Visit site
Hugo Hammond 5/1 (6.00)* Visit site
Aaron Francis 15/2 (8.50)* Visit site
Liam Reardon 6/1 (7.00)* Visit site
Teddy Soares 8/1 (9.00)* Visit site
Toby Aromolaran 12/1 (13.00)* Visit site
Liberty Poole 13/8 (2.63)* Visit site
Kaz Kamwi 7/1 (8.00)* Visit site
Chloe Burrows 12/1 (13.00)* Visit site
Lucinda Strafford 10/1 (11.00)* Visit site
* Prices are subject to change. Please check for any changes on the recommended betting site.

Something we’d like to point out about the table above is the fact that the odds for each contestant differ between sportsbooks. The bookies are only interested in balancing their liability for each outcome, which means Love Island winner odds can be different at each operator.

Common Betting Markets

Another pro to opening an account at multiple sites is because some sportsbooks have more Love Island betting markets than others. There’s no point in opening an account with a bookmaker if it doesn’t have the bet types you’re looking for. Here are the most common Love Island bets:

The Winning Couple

This is one of the more complicated winner bets when compared to other television shows because you must choose two victors instead of just one. For a more simplified but equally dramatic option, check out our top Big Brother bookies.

This is difficult in itself because not only do you have to predict which people pair up during the show, you also have to guess they make it through the entire series and hope the voting public likes them.

We think it’s best using this market after everyone couples up because you already have half the equation. We would consider making this bet when we think a couple is great at playing the game or is a fan favourite with the public.

Top Male

Betting on the top male in the show means you only guess one half of the winning couple. This is less risky because there are fewer unknowns. All you have to do is predict which guy goes all the way.

You can also use it to lower your risk when you bet on Love Island’s winning couple by staking on the top male and top female individually. The payout won’t be as nice, but you can still end up net positive depending on how the Love Island odds stack up.

Top Female

This is exactly like the top male except you’re betting on the other half of the winning couple. It’s best to see what the Love Island betting odds are for both winning couple, top male and top female, because there might be discrepancies between the markets you can capitalise on.

Who Will Get Dumped?

When you’re living on an isolated island with a bunch of other singles looking for love, tensions can flare quickly. That’s why we find this market to be one of the most fun to bet on Love Island with.

If you notice a couple is on the rocks, you can bet on which one gets sent packing. Often, this happens when one of the partners isn’t making much of an impact on the show. This market is best for hawkeyed watchers who read body language well.

The Best Love Island Bookie Bonus

Love Island is the premier television event of the summer for many people, which is why we were disappointed when we didn’t find any dedicated bonuses. It’s not abnormal for this to be the case with TV betting though.

Luckily, you can use online sportsbook welcome packages to bet on Love Island with. The only caveats are that you haven’t signed up with the bookmaker before and you can meet all the terms and conditions.

Here is the best welcome bonus we found:

Best New Player Bonus Bettor Friendly Terms & Conditions
£100 Welcome Offer
Full T&Cs Apply! New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01. Place 5 x £10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Get 1 x £20 free bet. Up to five times.

After all our Love Island betting sites tests, this bookie stood out above the others. Remember though, bookies change bonus terms regularly, so you should read through them and make sure the conditions fit your budget and time constraints before accepting any offers.

How to Bet on Love Island: Tips & Tricks

Like all gambling, your success at Love Island betting depends on your ability to find value. There are various ways to do this, but a simple way is by comparing the odds at various bookmakers and only betting at the sites with the highest payouts.

As serious punters can tell you, developing a betting process is important for your long term growth as a gambler. Here is a basic guide to get you started:

That’s all there is to it. This is how to bet on Love Island when it’s boiled down to the basics. By following this basic process, you could heat up your account balance faster than the contestants steam up your screen.

Love Island: Show Format & Rules

Love Island is a reality television show featuring 10 single people in their 20s, five men and five women. The show starts as the men arrive, as the women are already in the villa ready to select their partners.

As the men walk in one by one, the women choose whether they want to couple up with them. The man only chooses if two women come forward. In the end, there is usually one couple who ends up together because everyone else already paired off.

Everyone lives in one villa, with a communal bedroom. To keep the drama at its peak, contestants are forbidden from contact with the outside while on the show; no newspapers, no cell phones and no television.

Throughout the season, new singles enter the villa, and the existing couples have a chance to break it off with their current partners for a chance with the newcomers. However, you have to be in a couple to be on the show, so taking this chance is a huge risk.

In the end, victory is determined by the contestants’ ability to stay coupled up throughout the show. Additionally, contestants must appeal to the audience to win because the viewing public ultimately decides who gets to stay on the island.

At the end of the day, this format means you should bet on Love Island contestants who appeal to the audience. Since voting is handled by the public and not judges, it can be somewhat more predictable than other shows – if you know what you’re looking for.

Current Love Island Contestants & Past Winners

Having an understanding of the contestants and former winners helps you make smarter picks. After all, audience tastes don’t change that drastically year over year. If there was something special about a former winner and you see it in a current contestant, they’re probably a solid pick.

Here are some current contestants and past winners:

  • Jake Cornish.
    Jake Cornish

    Jake Cornish is a 24 year old water engineer from Weston-super-Mare. Freshly single just before the Coronavirus crisis, he openly admits to having trust issues stemming from his failed relationship. He views mutual respect as the most important thing in a relationship. He’s currently coupled up with Liberty Poole at the time of writing.

  • Millie Court.
    Millie Court

    A fashion buyer’s administrator from Essex, Millie Court applied to Love Island looking for “The One”. After being single for over a year she’s looking to change things up. She’s admittedly into the “tall, dark and handsome” types – and there are two in the villa; Toby Aromolaran and Liam Reardon.

  • Kaz Kamwi.
    Kaz Kamwi

    The reason Kaz applied to the show is because she enjoys meeting new people and is ready for a serious relationship. She considers herself fun, dramatic and spontaneous. She’s currently coupled up with Aaron Francis, a luxury events host from London.

  • Greg O'Shea and Amber Gill
    Greg O’Shea and Amber Gill

    If there was ever a result nobody saw coming, it was this one. Greg showed up on the island with just two weeks left in the shows run. He partnered up with Amber Gill and went on to win the 2019 series. Unfortunately, the relationship didn’t last. They broke up after just two months together.

  • Cara de la Hoyde and Nathan Massey.
    Cara de la Hoyde and Nathan Massey

    While most relationships formed on the show don’t last very long, these two defied the odds after winning the 2016 series. They paired up on the show’s first day and saw their partnership all the way through to the end. They’re apparently still together, with two children to show for their time on Love Island.

Facts About the Show

With ten single strangers living together on an island sharing a communal living space, there are bound to be some heated, tense and dramatic moments. Here are some of the craziest facts and behind the scenes rules you probably haven’t heard about Love Island:

  • Alcohol free zone.
    Alcohol is Limited

    Given the contestants are locked away together for the better part of two months, the producers thought it best they keep the booze locked up for the most part. While the couples occasionally get to drink on dates, they’re encouraged to have a two drink maximum on the US series. The selection is also limited to wine or beer.

  • Area is under video surveillance.
    The Producers Can Air Everything

    When contestants sign their contracts, they must agree the producers can air any footage of them they want. This has led to many awkward, dramatic and risqué moments. A former Miss Britain was stripped of her crown for doing the deed on air, and another contestant mistakenly believed the producers couldn’t air footage if they did the hanky-panky without covers.

  • An alarm clock.
    No Clocks Allowed, but There’s a Wake-up Call

    During their time in the villa, there is a strict no clock, phone, computer or television policy. However, contestants are told when to turn in at night and when to get up on the morning. That means you can’t sleep the day away and is part of the reason the two drink maximum exists.

Love Island Betting: Eight Weeks of Paradise

After it’s debut in 2015, Love Island betting became an instant sensation among punters. With eight weeks of non-stop drama, hook-ups and break-ups, it is the perfect companion to keep you engaged throughout the series.

If you liked our guide to the top Love Island bookies, be sure to check out our best novelty betting sites. We take a deep-dive into the most popular entertainment, politics and specials bookmakers and see how they stack up with the competition.

If traditional sports betting is more your thing, you can also check out our best betting sites in the UK where we provide complete punter first reviews of the world’s best online bookmakers.


While we try to make all our guides as comprehensive as possible, occasionally our readers have more specific questions which we answer in the following section. If you have additional questions or comments, feel free to reach out to us at contact@bestbettingsites.com.

🥇 What are the best Love Island betting sites?

The best ones are licensed by a recognised gambling authority. In the UK, this would be the Gambling Commission. A license is the number one indicator of a bookmaker's safety. Check out our list of the best Love Island betting sites for our top licensed options.

🔍 Can you bet on Love Island?

Yes, you can bet on Love Island. There are loads of markets to choose from, so you can see our detailed information about Love Island bet types to help you narrow down your options.

🤔 What are the odds on the winner of Love Island?

The odds on the winner of Love Island change often, for instance after each episode and throughout the week while bets are made. This is because the bookmakers want to balance their liabilities across all possible outcomes. Check out the Love Island betting odds for some live example lines.

🏆 Are there any bonuses for betting on Love Island?

Unfortunately, we were unable to find any Love Island betting bonuses. However, we recommend taking advantage of a bookmaker's welcome offer and using those funds to bankroll your wagers. You can check out our best Love Island bonus for our favourite promotion.