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Best Football Betting Sites: UK’s Top Football Bookmakers for 2024

Our team of experts have reviewed and ranked the best football betting sites, so you can find out which is the best football bookmaker to bet with. Bet types, odds, markets and leagues are all covered in our guide; and we’ve highlighted our top 5 online football betting sites below.

Last Modified on 29.02.2024 by Luke Andrews
The Top 5 Football Betting Sites
Bonus Markets Highlights Secure Link
5.0/5 Get £15 When You Bet £10 150+ Top football odds Great markets Few streaming options Visit Site! Full T&Cs Apply! New customers only. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, & PayPal not eligible.
4.9/5 Get £10 When You Bet £15 145+ Top football payouts Choice of payments In-play options Visit Site! Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.
4.8/5 Up to £50 50% Deposit Bonus 140+ Top mobile option Lots of promos Slow live chat Visit Site! Full T&Cs Apply! 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded.
4.7/5 Get £50 In Free Bets 150+ Great live streams Fantastic bet types Limited promos Visit Site! Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required
4.6/5 Bet £10 Get £30 in Free Bets 145+ Good odds Great football markets No streaming Visit Site! Full T&Cs Apply! 18+ New customers only. Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.

These football betting sites have been personally tested by Luke Andrews. The ranking uses bookmakers that are fully licensed by the UKGC.

Luke Andrews: Editor-in-Chief at BestBettingSites.com
Written by: Luke Andrews
Updated on: 29.02.2024
On this page
These are the top sites for football betting. They can be broken down further into specific categories. Below, we have highlighted the ones for best odds, markets, promotions and more. It is often a good idea to utilise multiple bookies, to facilitate the best betting experience.
Best Football Betting Sites by Category:
🏆 Best Football Betting Site BetTarget
⬆️ Top Premier League Bookie Betiton
💰 Best La Liga Odds BetVictor
🔄 Best Site for Beginners 10bet
⚡ Top Bundesliga Betting Site bet365
🔎 Top-Notch Security Betiton
🎁 Best EPL Betting Bonus bet365
📈 Top EFL Championship Bookie 10bet
🔝 Top Football Bookmaker BetTarget
🆕 New Football Betting Site BetVictor

With all the essential criteria considered, you’ll be able to select the best site for online football betting. Below are detailed the different topics we are going to dissect. Follow any of the quick links for more detailed information on football betting. At the very bottom, there’s an FAQ section with questions related to football wagering.

How Do I Know Which Football Betting Site Is Right for Me?

Whether you are searching for niche football betting sites, or you are just generally searching for a good all-rounder football bookmaker, there is an all-embracing list of criteria that can help us rank different betting sites and find one to fit your needs. So, what makes a site good (besides the football betting odds) and how can we determine which are the best of the lot? The following sections will cover the most important criteria when selecting an online bookmaker from our UK betting sites list for football.

How to Choose the Best Football Betting Site

Follow the Ranking Criteria:
Estimated Turnaround Time
00:30
Supported Devices
Desktop, Tablet, Smartphone
Necessary Resources
Our Guide, Internet, Active Betting Account
Check the Odds

The first thing to check when choosing a football betting site is the odds on offer. The payout you will receive will directly impact any potential winnings. You want the bookies with the best odds.

Consider the Schedule

It's important that all of the leagues you want to bet on are available to you. From the Premier League to the J-League all events should be covered to your satisfaction.

Check the Bets

Find out how many betting types are offered. Whether it is traditional single bets, or over/under, handicap or even bet builders. You should have the chance to place any of the bets you want.

Consider Live Arena

Football is the best sport for in-play betting. Therefore, the live section should have many of the pre-match markets, as well as even a live streaming option for some games.

Check for Bonuses

Check to see if the bookie offers any dedicated football promos and offers. This will enhance your football betting experience. Big matches usually have an enhanced odds or even a free bet offer.

A good place to start is to check betting sites with a minimum £5 deposit, as then you can test a site without concern. Even so we have a number of criteria to be aware of in the following section.

Always Check Different Operators to Find the Best Football Odds

One thing that will interest all potential punters is how good the odds are at each bookie. Below we’ve listed the 5 best football betting sites with the best odds for popular leagues and tournaments. So whether you’re interested in wagering on the Premier League, the Championship or other European leagues, you’ll find the required information right here.

Average Odds for the Best Football Betting Leagues
Football Betting Site Premier League Championship Champions League Europa League La Liga
BetVictor 95.14% 95.11% 96.30% 95.04% 94.78%
Betiton 97.60% 95.38% 97.65% 95.38% 92.44%
bet365 97.19% 95.23% 93.39% 95.30% 96.04%
10bet 95.36% 93.60% 94.18% 94.10% 93.90%
BetTarget 95.36% 93.70% 94.28% 94.22% 93.91%

The quality of the odds is a hugely important factor for success when placing wagers on the sport. Staying sensible to what constitutes ‘fair odds’ is one of the best betting tips football we can give you for now. So much so, that we’ve detailed the best online betting sites in the UK for payouts elsewhere on the site. You can also learn about how to work out the bookmaker’s margin for yourself on the go. Online football betting generally has much better odds than what you’ll find in a betting shop, which is just another advantage of betting on football online.

The Most Popular Football Betting Markets

One of the best things about online football betting is the range of bet types that are available. While that doesn’t make finding the best odds football any easier, it gives you some room to maneuver. There are literally hundreds, which keeps things interesting and means there are many different ways to turn a profit. We’ve detailed all the major football betting markets below, with all the major football bet types covered in-depth on our dedicated page.

Match Result

The simplest of betting markets, and most popular, is predicting the full-time result. Whether it is home win, draw, or away win. It is the easiest of markets and is offered for every football match.

BTTS

BTTS stands for both teams to score. This means you predict whether both teams will score a goal or not in the full 90 minutes. The match result does no affect things. It is a good option if you think it will be a high-scoring match.

First/Anytime Goalscorer

Another popular market is predicting the first goalscorer in a game. The odds are usually a bit longer here, but you can reduce the odds by choosing the anytime goalscorer option instead. This means you think a certain player will score at any point during the match.

Half Time Result

Basically the same type of market as the match result, except for the half-time result. This could be a good bet if you think a certain team starts slower, and is likely to be trailing at the half.

Player to be Carded

This is a simple enough football betting market. All you do is predict that a player will end up being carded, similar to predicting a goalscorer. It’s a popular in-play market as you can see when a player is losing their head in a match!

Under/Over Goals

This is a simple market with only two possible outcomes. You predict whether there will be a more or less than a certain number of goals in match. Usually, the standard is 2.5 goals in match. If you predict over, that means you expect three goals or more to be scored, if you predict under, you expect two or less. Obviously, this line will change depending on the match.

Match Result and BTTS

This market is a combination of two previously mentioned bets. For it to win, you need the correct match result and the BTTS prediction to win in a combination. It increases the odds slightly and is a popular way to increase the potential payout.

With the arrival of the bet builder, you can now also make you own bets, combining a number of these betting types. It’s a great feature and has revolutionised betting.

Football Betting Sites and Leagues You Can Bet On

Betting on the Premier League is the most common strategy for punters in the UK, but there is also a whole world of opportunities outside of this. Of course, there are UK based competitions. The Championship, League 1 and League 2 see a substantial amount of online action every week, even SPL betting is popular. Most of the bookies we’ve featured will also offer lower leagues from the UK, along with the major cup competitions, like the FA and EFL Cup. Here are the best-performing operators when football markets are concerned.

Best Football Betting Websites for Market Selection:
  • Betiton – (Best for Champions League Odds)
  • BetVictor – (Top La Liga Football Betting Markets)
  • bet365 – (Recommended Championship Odds)
  • BetTarget – (All-Round Good Football Wagering Markets)
  • 10bet – (Top-Rated Bundesliga Betting Markets)

After the boom of online betting in the mid-2000s, football events from all over the world became available to bet on and football is one of the biggest sports betting markets. Of course, there are Europe’s other major leagues, such as La Liga, Serie A and the Bundesliga, as well as the lower divisions from these countries. Of course, Euros betting has it’s place.

All of these are indeed perfect for betting on football, but most operators nowadays offer fixtures from all across the world, from the Americas to Australia, from professional to amateur and often even youth leagues. The level of coverage really is insane and means there are usually football bets available 24 hours a day. Check out our football highlights and events page for a rundown of the best opportunities.

All of the leagues listed below should be found at the top football betting sites:

Does the Operator Offer In-Play Football Betting & Live Streaming?

The best football betting sites have been revolutionised by the introduction of live or in-play betting. Most of the best betting sites have live streams for football matches, often from across the world. This enables punters to watch the games in almost real-time to get a better idea of what the likely outcomes are.

This can help to give a strong idea of which bets are more likely to come in. Being able to place wagers on an event while it’s taking place is what in-play football betting is about. That spurred into existence new bet types , like who will win the next throw-in or which team will get a yellow card next, have brought a whole new dimension to footie wagers.

Best Live Football Betting Site

£50 in Free Bets

  • Best for live football betting
  • Top in-play action
Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required

The advantages of in-play football betting are numerous and the differences from the way standard wagers are made are not that big. We’ve covered how in-play betting works in great detail on this website and you can check it out for some key approaches to live betting. Furthermore, cash out has also been developed. We have reviewd the best football cash out sites in more detail.

Luke Andrews – Betting Expert

Luke Andrews “In-play betting has revolutionised football betting and has transformed how we watch the game. That’s why we love bet365, who have mastered this art form. Cash outs are quick and easy”.

Do Sponsorships Play a Part?

Shirt sponsorships in football have been around a long time and have only gotten bigger. Increasingly though, we are seeing football teams sponsored by more and more gambling sites. The big example is probably bwin as the shirt sponsor of Real Madrid and AC Milan.

But it doesn’t stop at just being shirt sponsors. Almost all Premier League teams have a bookmaker as an official betting partner. This does not necessarily translate to advantages for punters if you, let’s say, want to take odds for a sponsored team. Sponsorships and partnerships have also given bookies the ability to advertise during televised football matches.

All this shows just how far wagering on the sport – and sports betting and bookmakers in general – have come in terms of being seen as legitimate in the public eye. Sponsorship and partnerships are a great marketing tool for the bookmakers, but they wouldn’t be possible without the change in attitude towards them from the general public.

The Best Football Betting Offers: Bonuses & Promotions

As though betting on football wasn’t good enough, the best football betting sites go one step further, with several specific football betting offers available. Exactly what the promotion is differs between the different operators. There are a few that are common among most online bookmakers:

  • Free Bets
  • Deposit Bonus
  • Enhanced Odds/Odds Boost
  • Early payout
  • Acca Insurance
  • Bore draw – money back

Accumulator bonuses are one type of football promotion that most online bookies have available in one form or another. This promotion gives winning accumulators a percentage winning bonus based on the number of selections in the accumulator. The percentage bonus relevant to each number of selections changes from bookie to bookie, but some operators offer up to a 100% bonus on accumulators of around 12 selections.

Best Football Offer

£15 When You Bet £10

  • Best football bonus
  • Top odds and offers for all leagues
Full T&Cs Apply! New customers only. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, & PayPal not eligible.

Money back as a free bet offer is one of the other common football betting offers. These promotions offer insurance through getting your money back as a free bet, should the bet lose. They are mostly associated with games that end 0-0 or with goalscorer bets. There are many more football promotions available which you can learn more about on our report on which bookmakers have the best promotions.

Best Football Betting Tips

Sooner or later, every punter’s prediction hit wide off the mark. The key thing to remember is that you can afford to be wrong as long as you are right most of the time. For that to happen, you need to implement the right approach to online wagering on football. Next, will present the top tips that our football beginner guide also touches on. They work no matter if you are well up in football betting or not.

  • Accumulators with 3-4 selections are optimal
  • Scan the low-tier leagues for gems (advantageous odds)
  • Over/Under bets work miracles in derbies
  • Live betting is generally richer in markets
  • Set up a hedge bet by combining an outright with a fixture bet.
  • Always analyse head-to-head clashes and the last 5 results

The reason we think these are some of the best football betting tips is that they are not advanced moves but the logical thing to do. That is, everyone can make use of them. It really doesn’t take much experience to see that you can easily base all sorts of viable football betting strategies off of the practical advice we give here. Start your routine by making the analysis we suggested in the sixth tip. The top teams in the Premier League are good front-runners and rarely make missteps.

The Biggest and Best Winning Football Bets

We all know about Leicester’s miraculous Premier League winning season. What you perhaps didn’t know, however, is that the 5000/1 odds at the start of the season made Leicester the longest long shot single bet to win in the history of the sport. Before this, the longest winning odds were 2500/1, which were offered on Eddie ‘The Eagle’ Edwards winning the ski-jumping gold during the 1988 Winter Olympics. Leicester’s winning campaign is thought to have cost the bookies around £25 million.

Official Gambling Commission Statistics

the percentage of all sports betting revenue bet on football According to official statistics from the UK Gambling Commission, last year football betting accounted for nearly a third (30.5%) of remote gross gambling yield in the UK. This makes it by far the most popular sport for gambling fans, ahead of the other popular sports such as tennis, golf, and even some of the best casino sites. The biggest contribution to this statistic is this of the best football betting sites.

The Football Pools

legal football betting started with the pools in 1923Legal betting on football started 93 years ago with the introduction of football pools betting. The popularity of pools betting grew immensely over most of the 20th century until it started to decline towards the end of the century. While betting on football has changed considerably over this time, almost half a million people still play the pools each weekend

5000/1 Leicester City FC Hold the Record

leicester City won the Premier League at 5000/1 oddsAfter Leicester City’s incredible Premiership winning 2015/16 campaign, the bookies faced their biggest ever loss on a single sport market, with a combined £25 million paid out between the operators. Leicester were also the longest single winner in history at 5000/1.

There have been some even bigger wins in football betting history through accumulators or multiple bets, however. One lucky William Hill customer saw a £1 16-fold accumulator turn into £181,570,50. Some crazy bet types have also brought people some huge profits. In 2006 one punter correctly predicted that Liverpool’s Xabi Alonso would score a goal from inside his own half that season. Placing £200 with one of the best football betting sites at odds of 125-1 saw him scoop a cool £25,000 when the midfielder actually scored from inside his own half midway through the season. For safer bets, though, you might want to consider an outright bet.

Who Is 2024‘s Best Football Betting Site in the UK?

What makes a great football betting site is in many ways subjective to the needs and requirements of each punter. But as we have set out on this page, there are many criteria that we can assess to help us determine which are the best betting sites for football online. From our research on this site, we’re sure you’ll be able to pick one of the bookmakers from this page who will serve all your requirements.

Best Football Offer

£15 When You Bet £10

  • Best for football betting
  • Great football markets and odds
Full T&Cs Apply! New customers only. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, & PayPal not eligible.

Our recommendation for a great all-around football betting site is undoubtedly BetTarget where you’ll find tons of markets, bet types and promotions to keep any football fan happy. They really stood out to our team and won the test for March 2024.

FAQ

If you have any questions about football betting, or anything else contained on this site, please feel free to email us at info@bestbettingsites.com.

1️⃣ How can I avoid being scammed when betting on football?

Firstly, check for the logo of the UK Gambling Commission on the bookmaker’s homepage. Logos from other companies will also reinforce the bookie’s reputation, such as from their computer security company of choice and a sports betting transparency company such as the International Betting Adjudication Service.

2️⃣ What are the best online football betting sites in the UK?

A list containing the best football betting sites in the UK is available in our review. Those are reputable operators with a long track record of delivering industry-topping bookmaking. In checking their platforms, we saw that everything is up to par, from signup bonuses to the football markets.

3️⃣ Which bookies have the best football odds?

Ranking the best UK sportsbooks by odds is an essential part of the preparation you ought to do before placing a sports wager. We've done this in your stead and placed the data in a comprehensive table. There you can find the bookies' profit margins for the four major football leagues in Europe.

4️⃣ Are there any good football betting offers online?

The best football betting bonuses for UK players usually can be found on the platforms of sportsbooks that are quite popular on the Island. Even if you are not well-versed in UK sports betting, you can rest assured that our top recommendation is a legit operator.

5️⃣ How do you succeed in football betting?

While, there are no hard-and-fast rules to guarantee you success in a chance-dependant activity such as sports betting, you could take certain steps towards improving your chances of turning a profit. For example, when you search for a good site to wager at, opt-for the one with the best range of football betting markets

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