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Full Strictly Come Dancing Betting Guide: Top Online Bookies, Odds & Bonuses

Strictly Come Dancing is one of the premier programmes on British television. But who will impress the judges and swing, salsa and tango their way to victory? We break down everything you should know in our Strictly Come Dancing betting sites guide, including the leading bookies, best bonuses and top odds.

The Best Strictly Come Dancing Betting Sites for 2024
Strictly Come Dancing Betting Site Bonus Highlights Rating Bonus Link: T&C’s
Up to £50 in Free Bets 7+ 80.60% 5/5 Visit Site! Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required
Get x2 Odds Welcome Offer 7+ 80.60% 4.9/5 Visit Site! Full T&Cs Apply! Exclusive to new members. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Valid for 60 days after registration. 18+
Up to £30 in Free Bets 7+ 78.00% 4.8/5 Visit Site! Full T&Cs Apply! Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply. 18+. BeGambleAware.
Bet £10 Get £30 In Free Bets 7+ 85.40% 4.7/5 Visit Site! Full T&Cs Apply! 18+ New customers only. Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
Up to £30 in Free Bets 7+ 88.25% 4.6/5 Visit Site! 18+. PlaySafe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum of £10 stake on odds of 1/2  (1.5) or greater on sportsbook (excluding virtual markets). Full T&Cs Apply. https://www.begambleaware.org/. #ad
Luke Andrews: Editor-in-Chief at BestBettingSites.com
Written by: Luke Andrews
Updated on: 14.11.2023
The top Strictly Come Dancing betting sites.

Best 5 Strictly Come Dancing Betting Sites

  • 🥇 bet365 ✪ Best Strictly Come Dancing Bookmaker
  • 🥈 Grosvenor ✪ Top Strictly Betting Odds
  • 🥉 888sport ✪ Great Novelty Betting Promos
  • BetVictor ✪ Best New Novelty Betting Bookie
  • William Hill ✪ Top Bookmaker for Entertainment Betting

Any experienced punter can tell you, betting sites have different niches and target markets. That’s why it’s important to find one aligned with your needs. We isolated each bookie’s top attraction and listed them in the table above.

Searching for new betting sites by category is another popular way to find new options. Finding sites that fit your style sets you up for success down the line. It’s no use signing up with a new bookmaker if it doesn’t have what you’re looking for. Here are the best Strictly bookies by type:

The Best Strictly Come Dancing Betting Sites by Category:
🏆 Best Strictly Come Dancing Betting Bonus 2024 Grosvenor
✅ Best for Types of Bets 888sport
💶 Most Strictly Come Dancing Markets bet365
⭐Dedicated Promotions William Hill
💰 Top Offer for New Players BetVictor
📈 Top Strictly Come Dancing Odds William Hill
📺 Excellent Live Coverage 888sport
🎁 Biggest Sportsbook Welcome Bonus BetVictor
✨ Top Extra Features Grosvenor
⏳ Ante-Post Strictly Come Dancing Markets bet365

Ultimately, though, the best site for you comes down to your tastes, style and preference. That’s why we recommend opening accounts at multiple sites; that way you have the best option for every situation.

Strictly Come Dancing Odds 2024: To Win the Competition

An aspect of betting new and recreational punters frequently overlook is the payout each bookie offers for contestants. We strongly encourage only betting with bookmakers offering the best price for a specific competitor. Here are the Strictly Come Dancing odds 2024 as they stand at the time of writing:

The Odds on the Winner of Strictly Come Dancing 2024
Contestant Odds Recommended Betting Site Secure Link
Helen Skelton 10/3* Visit Site!
Fleur East 7/2* Visit Site!
Ellie Taylor 5/1* Visit Site!
Matt Gos 7/1* Visit Site!
Ellie Simmonds 7/1* Visit Site!
Richie Anderson 8/1* Visit Site!
Molly Rainford 10/1* Visit Site!
Kym Marsh 10/1* Visit Site!
Tyler West 11/1* Visit Site!
Will Mellor 12/1* Visit Site!
Kaye Adams 20/1* Visit Site!
James Bye 22/1* Visit Site!
Jayde Adams 25/1* Visit Site!
Hamza Yassin 30/1* Visit Site!
Tony Adams 30/1* Visit Site!
* Prices are subject to change. Please check for any changes on the recommended betting site.

As you can see, the recommended betting site is different for each contestant. That’s because bookmakers constantly try to balance their exposures and adjust the payouts frequently. When you shop around, be sure to check our UK betting sites list in order to compare the Strictly betting odds.

The Strictly Betting Markets

When you’re dabbling in novelty betting, it’s crucial to find sites offering a variety of markets. Often, sportsbooks offer winners markets and nothing else. Multiple markets are advantageous to punters because they provide other avenues of finding value. Here are the most popular Strictly Come Dancing betting markets:

Betting on the Winner

The Betting on Strictly winner’s market for 2024 is the most straightforward of all the bet types. Most people bet on who they think will win and leave it at that; though successful punters evaluate each contestant’s ability to impress the judges against the bookies’ odds to find value plays.

Gender of Winner

The winner’s gender is another straightforward bet type. Highly popular due to the fact there are few possible outcomes, this bet type is great for punters who want less complexity. It’s worth considering each gender’s overall talent level, or if there is an uneven number of contestants.

Next Contestant to Be Eliminated

Highly popular in the world of “last person standing” game shows and reality television, this market is a great weekly wager. Sometimes, sneaky value can be found by picking a contestant the judges dislike rather than who you think is the worst dancer.

Highest Average Score

Since ballroom dancing is judged, each contestant receives a score after each round. This provides you with the opportunity to bet on the contestant who receives the highest average score throughout the show. Be sure to keep an eye out for any minimum number of dances requirements, however.

Strictly Come Dancing Betting Bonuses

Occasionally, bookmakers offer specific bonuses for popular shows like Strictly. However, they frequently aren’t available until shortly before the show premieres. But, if you can’t wait to get in on the action, you can also use operator welcome bonuses for Strictly Come Dancing betting. Here is our favourite one:

Great Welcome Offer Top-Notch Betting Exchange
£50 Welcome Offer
Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required

If you still want a bonus specifically for Strictly betting, check the operators listed on this page after the show starts. Remember, though, just because an operator offers a promotion doesn’t mean you have to accept it – always check the terms and conditions to see if it’s viable for you.

Strictly Come Dancing Betting Tips

While there’s no magic trick to winning all your bets, you can follow a process to set yourself up for long term gains. Although the number one thing you can do to boost your bankroll is look for the bookies with the best odds for Strictly Come Dancing, there are a few other steps you can take to improve your chances:

Though following these tips won’t guarantee you wins, having a system greatly increases your chances of success. Once you’re comfortable following these steps, you can develop your own, repeatable process to give yourself an even bigger edge.

The Show’s Format

Before you bet on anything, it’s pivotal to understand how the competition works. There are intricacies that experienced bettors and market makers (the bookies) have a solid understanding of when they risk their money, and you should have at least general knowledge of how the show works.

At the beginning of the series, fifteen celebrities and professional dancers pair up to compete and try to become champions. Each week, the couples perform either a ballroom or Latin American dance. Four judges evaluate and score each couple.

The highest-scoring couple receives points equal to the number of remaining contestants, with each subsequent couple receiving one point fewer. The phone lines open at the end of each episode, and the fan vote is calculated the same way. The two couples with the fewest points are put in the dance-off.

In the event of a tie, the couple with the most fan votes advances in the competition. If there is still a tie in the judges’ scores, the public phone and online vote, the judges decide who goes to the dance-off and who automatically advances.

The two couples in the dance-off must dance again, and the judges decide who stays and who is eliminated. If there is a tie in the dance-off, the head judge then chooses who gets to move on and who goes home.

Prior Winners and Famous Faces

A show with as much staying power as Strictly can launch and relaunch careers. Here are some of the most famous winners, professional dancers and judges who appeared on the show throughout its epic run:

  • Louis Smith.
    Louis Smith

    Louis Smith had plenty of practice spinning, finessing and gyrating after winning a bronze and two silver medals in gymnastics in three different Olympiads. He used these skills to great effect when he and his partner Flavia Cacace won in 2012. He also won the 2021 edition of The Masked Dancer, proving this was no fluke.

  • Shirley Ballas.
    Shirley Ballas

    Shirley Ballas is the head judge on Strictly and a world-class Latin dancer in her own right. She won various championship titles and earned herself the nickname “The Queen of Latin”. As head judge, she is tasked with tie-breaking duties in the unlikely event that the judges scoring and fan voting are in a complete deadlock.

  • Anton Du Beke.
    Anton Du Beke

    After picking up dance at the age of 10, Anthony Du Beke, known professionally as Anton, is a professional ballroom dancer. After participating on the show as a partner to various celebrities, he is now a permanent judge after Bruno Tonioli’s departure. He has the undesirable accomplishment of finishing last on the show twice as a performer.

  • Bill Bailey.
    Bill Bailey

    Known for his role as Manny in the show Black Books, Bill Bailey wears many hats, including actor, singer, musician, comedian and now, dancer. He won the show in 2018 alongside his partner Oti Mabuse, becoming the oldest victor ever at 55 years young.

  • Jowita Przystal.
    Jowita Przystal

    A fresh addition to the pool of professional dancers, Jowita Przystal won the BBC’s The Greatest Dancer in 2020 with her boyfriend Michael Danilczuk. At 26 years old, she has a long and promising career ahead of her.

Facts, Controversies and Titbits

When a televised competition has been around as long as Strictly, there’s highly likely to be the odd kerfuffle or two. Here are some of the lesser-known facts, controversies and all-around fun anecdotes you may or may not know about the BBC’s flagship dancing programme:

  • A broken heart.
    The Strictly Curse

    The “Strictly Curse” is one of the more salacious phenomenons surrounding the series. For various reasons, some more obvious than others, the show has a reputation for ending romantic relationships. For instance, two celebrities from the 2018 series are currently with their dance partners after splitting from their previous love interests.

  • Strictly Come Dancing.
    Strictly Come Dancing is a Portmanteau

    Though die-hard fans undoubtedly know this, casual viewers may find it more of a surprise; Strictly Come Dancing is a portmanteau of the names of a long-running BBC dance show, Come Dancing, and a movie called Strictly Ballroom. Come Dancing is also one of the longest-running shows in television history, going on a 49 year run from 1949-1998.

  • A needle and thread.
    The Show Employs a 12 Person Wardrobe Team

    Given the lavishness of the duds the competitors wear, it’s no surprise that the show essentially employs a dressmaking factory on-set. No fewer than 12 people are used in the creation of much of the wardrobe. Considering it usually takes 60 hours to create a ballroom gown, the large crew is needed given the limited time and budget of the show.

More Than a Novelty Bet

Though you find Strictly Come Dancing odds in the novelty betting section at most bookmakers, it’s as close to a sport as reality television gets. Professional dancers are pure athletes, and dedicate their lives to attaining the fitness, diet and training required to perform at a world-class level.

If you like Strictly Come Dancing betting, check out The Masked Singer betting odds for more novelty action. While not a dancing show, it uses a similar format and provides an alternative while you wait for the new Strictly series.

FAQ

While we try to make all our guides as comprehensive as possible, our readers occasionally have more specific questions, which we answer below. If you have any additional questions or concerns, feel free to contact us at info@bestbettingsites.com.

🥇 What are the best Strictly Come Dancing betting sites?

The best Strictly Come Dancing betting sites are ones licensed by a recognised gambling authority. In the UK, for instance, this would be the Gambling Commission. A licence is the number one indicator of trust for bookmakers.

🔍 Can you bet on Strictly Come Dancing?

Yes, you can bet on Strictly Come Dancing if betting is legal in your jurisdiction. We suggest familiarising yourself with the local laws about gambling and sports betting before placing any wagers. See our list of Strictly Come Dancing betting markets for some popular Strictly bets.

🤔 What are the odds on the winner of Strictly Come Dancing?

The odds on the winner of Strictly Come Dancing change frequently. Check out the pre-show Strictly Come Dancing odds and see how they moved since we wrote this guide. Understanding market movements is crucial to becoming a successful bettor.

🏆 Are there any bonuses for betting on Strictly Come Dancing?

Occasionally, you may be able to find bonuses for betting on Strictly Come Dancing. However, they usually aren't available until just before the show begins. We suggest checking the sites listed here for Strictly Come Dancing bonuses closer to the date of airing.