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bet365 Review – The UK’s Leading Betting Site

What is it that makes bet365 the most popular online sports betting site in the world? The following bet365 review, which is from March 2024 and reflects solely the views of the author, will explore just what makes them so successful. From the online platform and its welcome offers, to market coverage and betting options. We have everything covered below.

Our Rating of bet365 - United KingdomUnited Kingdom Flag

Overview – Click to Find Out More
Sports to bet on 42
Avg. markets (EPL) 88
Live streaming Yes
Payout rate (EPL) 94.25%
Sponsorship Stoke City FC
Languages offered Spanish, French, Danish, Russian, German, Swedish
Customer service Live Chat/Phone/Email
Licensing UK Gambling Commision Number: 39563
When You Bet £10 Get £50
Play Here VISIT SITE!
Website www.bet365.com
Overall Rating 4.6 / 5
bet365 Highlights:
Sports Rank Best Football Betting Sites
Payment Rank Top Skrill Betting Sites
Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required
Luke Andrews: Editor-in-Chief at BestBettingSites.com
Written by: Luke Andrews
Updated on: 14.03.2024

Below we’ll be covering all aspects of the bookmaker to give a complete overview and review of its strengths and weaknesses and see how it compares to the best betting sites. Read on to find out what it is that makes bet365 stand out from the crowd.

bet365 Welcome Bonus & Offers

We’ll now examine the bonuses at the bet365 sportsbook, beginning with the bet365 welcome bonus. Then, we’ll cover the ongoing promotions available for participation. The offerings are impressive and were beyond our initial expectations.

The £50 Welcome Bonus Explained

Bet365 has a special deal for new customers. When you create an account and deposit between £5 and £10, bet365 will give you five times your deposit amount in free bets after you place bets that match your deposit amount and these bets are settled.

These free bets come as bet credits. To qualify, your bets need to meet certain conditions, like minimum odds, and some payment methods might not be eligible for this offer.

Any money you win with bet credits won’t include the stake amount. Ensure you read all the terms and conditions, as you must follow deadlines and other rules. Finally, you must register to get this offer.

How to Get the Welcome Bonus

Getting the bet365 sign-up bonus is straightforward, meaning it’s really easy to claim. Nevertheless, our dedicated team has put together a step-by-step guide to make the process even simpler for you. Below, you’ll find a clear guide outlining the key steps you need to take to secure the bonus.

More bet365 Promotions

Bet365 features several regular promotions. One such ongoing promo is the Soccer Acca Boost where you can receive up to a 70% boost for accumulators on a wide range of selected leagues and competitions.

If you enjoy football betting then the bet365 2 Goals Ahead Early Payout Offer see bets paid out if your team goes into a two goal league. Crucially, this applies to singles and multiple bets.

The Betting Options at a Glance

Along with having a hugely impressive number of sports available to bet on, the range and variety of betting options here has to be the biggest on our list of UK betting sites list. The depth of fixtures available for some markets really has to be seen to be believed, with the bookmaker often covering leagues that you won’t find anywhere else, especially on new betting sites.

Pros and Cons of bet365

Below, we’ve outlined the pros and cons of bet365. This straightforward review aims to give you a clearer understanding of the operator’s performance, helping you decide if it’s the right choice for you.

Pros

  • Wide selection of sports betting options
  • Frequent promotions and competitive odds
  • Diverse payment options for convenience
  • Live streaming services available

Cons

  • Live betting interface can be overwhelming
  • Customer support response times may vary
  • Luke Andrews.
    Luke Andrews – My Impression of bet365

    Checking out bet365 was a real eye-opener. They’ve got an awesome selection of sports and the promotions keep things exciting. The live streaming and easy payment options were total wins for me. Plus, getting around the site was super easy, making my whole experience pretty smooth and enjoyable.

Sports Markets and Bet Types

There are a total of around 40+ different sports to bet on, which is among the most on offer among the operators reviewed here. There are of course the usual suspects in terms of popular sports in the UK; football, tennis, cricket, horse racing, greyhound racing and darts are all heavily featured.

But there are also many less popular sports on offer here, such as Gaelic sports, bowls and winter sports. American sports fans are also well catered for, with excellent NBA, NFL and NHL market coverage.

English and Scottish leagues are covered right down to regional conference divisions, as are most other major European countries, such as Spain, Germany and Italy. However, bet365 also features leagues and fixtures from Europe and the rest of the world that are simply not available anywhere else.

Leagues from places as diverse as Thailand, Azerbaijan and Kuwait can be found, streamed and bet upon. Most of the more obscure leagues and tournaments that are featured also have the youth leagues covered too. This is particularly impressive and bet365 stands head and shoulders above the rest in terms of the depth of market coverage.

The depth of the market coverage is matched by the range of betting options available here. There are an endless selection of bet types that rivals the selection found anywhere – even for World Cup betting. Of course, you’ll find all the usual – win, correct score and goalscorer markets – along with other online favourites like handicap betting, race to points and over/under goals and points markets.

In this bet365 review, we found lots more obscure pre-match bet types available too. These include bets such as miss a penalty/score a penalty and clean sheet markets for football, along with team performance markets, score-casts and win-casts, that are not available in-play.

With live sports betting, things get even more interesting. The bookmaker prides itself on being the king of in-play betting and looking at the market choice and betting options available, it has earned that crown. There’s in-play betting available for almost all the events featured on the site. Options such as who will get the next yellow or red card, next team penalty and the method of the next goal are options.

Of course, not all of these bet types are available for all fixtures, especially for the smaller foreign leagues. But the bookie has to be commended just for the fact it features these leagues at all and can therefore be forgiven for this.

Since the amount of bet365 betting options rivals any of the bookies reviewed here and there are many genuinely interesting and useful bet types that aren’t found elsewhere, bet365 has to be considered one of the best in the business when it comes to market and betting options, with being able to bet on boxing, cricket, golf, horse racing, football (including the Women’s World Cup) and more

In-Play Betting & Live Streaming

bet365 streams over 140,000 events live every year – so you can bet as the action unfolds. Highlights include Masters Series Tennis tournaments and matches from some of the top domestic leagues in the world. To use the live streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

Any fixture/event on our website which has the play or video icon next to it is scheduled to be shown via live streaming. All live-streaming comes with restrictions, geo-location, funded account and/or bet placed in the last 24 hours affect access capability.

bet365 Betting App

The bet365 app stands out as exceptionally comprehensive among sports betting apps, offering an extensive range of sports and markets almost identical to the online platform. While a few sports and promotions might be missing, the vast offerings make up for it.

The app excels in in-play betting, with a seamless function, rapid odds updates, and minimal betting delays, matching the online odds perfectly.

Designed closely to mirror the web experience, the app navigates spatial constraints smartly, using a dropdown for sports selection and maintaining key features like in-play stats and quick sports links for ease of use.

The layout optimises in-play betting and access to the bet slip, ensuring a streamlined betting process on mobile.

Multiple Betting Options

To accommodate all those markets and betting options, multiple betting options are well supplied. For accumulators, the bookie will allow up to 14 selections to be combined. This is considerably lower than the 20 individual selections most operators allow to comprise an accumulator.

There are lots of other multiple bet options though; Super Yankee, Heinz, Patent, permed Yankee, Alphabet, Block and Goliath are also available.

These options allow the punter to combine the selections in different variations, rather than simply accumulating the odds of each selection. Once again though, the maximum number of selections that can be combined is 14, which is significantly lower than many other online gambling sites.

To see which multiple options are available for your selections, just click the multiple bet options tab in the bet slip and the available methods will be displayed in a drop-down menu, where you can enter your stake.

Extremely High Bet & Win Limits

The minimum bet here is quite low, which makes this bookmaker a good choice for those looking to play with low stakes and enjoy a small bet or two. Winning limits are determined by each sport and set within a 24-hour period. The limits here are high, especially for football, where it’s possible to win a maximum of £2,000,000 in one day.

This is the highest amount possible, but for other popular UK markets horse racing and tennis, the limits are £1,000,000 and £500,000 respectively. So if you’re lucky enough to have won the maximum amount for football from a single bet, then you’ll have to wait 24 hours until you’re able to win any more from the bookie.

Very High Odds Levels9

Odds Levels for the Largest Sports Markets
  • .
  • Football93.5 - 98.0%
  • Cricket93.1 - 97.2%
  • Boxing93.8 - 95.6%
  • Snooker88.0 - 95.4%
  • Tennis92.7 - 94.5%
  • Cycling91.5 - 94.4%
  • Darts93.3 - 94.1%
  • Horse racing86.5 - 92.3%
  • Greyhounds84.2 - 91.2%
  • ..
  • .....
  • Return to Player (%)

The table above gives a rundown of the pre-match bet365 odds levels for some popular markets. As I’m sure you can see, the odds levels here are very high. This betting site caters well to UK gamblers, with popular UK markets such as football, cricket and tennis, given very competitive odds.

The odds levels for football – up to 98% – and cricket – 97.2% at their highest – are among the best around. But across the board, this bookie provides a great service when it comes to pre-match odds and it is also a front runner when it comes to live odds.

It might not have the highest odds for some sports markets, but all in all, bet365 offers very competitive odds across all sports and puts in another good showing.

Accepted Payment Methods at bet365

There’s a large number of payment methods supported, all of which are free from fees on the bookie’s end. For debit card users, there’s MasterCard Debit, Visa Debit and Maestro. The minimum deposit for all these methods is particularly low at just £5, which is great news for those who like to play small stakes.

For eWallet fans, there’s the choice between PayPal, Neteller or Skrill. At £10, the minimum thresholds are a little higher with PayPal and Neteller than with a debit card, but with Skrill the amount is the same. Check with the provider to learn about their fees or read our review of sports betting with PayPal to get the lowdown on fees with the eWallet.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Visa Unlimited £5-£20000 1-5 Days Instant Free
MasterCard Unlimited £5-£20000 1-5 Days Instant Free
Maestro Unlimited £5-£20000 1-5 Days Instant Free
Apple Pay Not Available £5-£5000 Not Available Instant Free
Paypal Unlimited £10-£5500 1 Day Instant Free
Google Pay Not Available £5-£5000 Not Available Instant Free
Paysafecard Unlimited £5-£770 1 Day Instant Free
Skrill Unlimited £5-£25000 1 Day Instant Free
Neteller Unlimited £10-£37500 12 Hours Instant Free
Fastbank Transfer Not Available £5-£100000 Not Available 1-3 Days Free
Bank Wire Not Available £100-£100000 Not Available 2-10 Days Free
Cheque Unlimited £100-£50000 5-28 Days 5-28 Days Free

*Limits may apply from the payment processor themselves.

Withdrawals are pretty much a similar story. While they are not processed instantly like the deposits, withdrawals made through any debit card will be completed within 1-3 business days.

The same goes for eWallet withdrawals. Processed within 24 hours, they are still quick, but not quite as fast as the instant deposit times. While it is a great method for depositing, unfortunately withdrawals cannot be made with Skrill 1 Tap.

The same is true for fast bank transfer. Overall bet365 love to pay their customers on time. Don’t worry about waiting long periods for your money when it comes to this betting site.

The bet365 Online Platform10

There’s a lot to be said objectively on the issue when the functionality, layout and navigation between areas are assessed. So with that in mind, the bet365 platform is by far our favourite of all the bookies reviewed here.

Firstly, the platform utilises the whole monitor screen, unlike other platforms that condense everything into the middle, leaving lots of unused space at the sides. The result is that even more events and information than the average can be displayed, all while looking less cramped than the platforms of many other operators.

Also, this means that all sections are clearly and logically displayed, which makes navigating around the site seamless.

The colour scheme is a cool green and grey, which looks professional and slick, while the odds and live scores are displayed in yellow, making them prominent and easy to see. After clicking on a sport, all leagues and tournaments are displayed, along with popular bet types for quick access to the bet of choice.

You can also navigate to events by sorting fixtures by date or context, such as international, UK or European fixtures.

When navigating to the in-play arena from the selections at the top of the screen, things remain aesthetic and clear. bet365 also integrated a search feature into their website header, this new integration allows users to quickly find an upcoming market: for example, a quick search of ‘Kylian’ will bring up all related markets to Kylian Mbappe in the next week of fixtures.

In-play events are listed by sport in a scroll-down menu. Clicking on a fixture takes you to the betting arena for that event, where everything is again clearly and neatly arranged. The live-stream box and all the stats you need to make an informed decision when in-play are clearly displayed at the top, while betting options are sorted by bet types and the tabs can be minimised to make things even simpler.

The bet slip is also nicely arranged and always easily accessible. Bet365 is one of the best horse racing betting sites due to their live streaming and number of events available to bet on.

There are also some really handy features that are easy to stumble across. For example, those punters that are big in-play bettors can use the multi-view function, which allows a player to add up to 12 selections they want to keep an eye on to a tab on the platform, so they can be viewed easily and quickly.

In this bet365 review, we found they have amongst the most offers, events, betting options and in-play markets around, it’s really a fantastic achievement to have such a slick and seamless platform. All in all, it’s a very intuitive platform and the bookie truly deserves a perfect 10/10 here.

Every so often bet365 release major updates to its platform, ensuring they remain at the top of the UK sports betting industry. One of the most exciting features we have witnessed recently has been the “Edit Bet” function. Allow you to tinker with your bet slip after you have placed it, giving you full flexibility at the sportsbook.

How to Place a Bet

This is really a 3 step process here, starting with simply clicking on the bet365 odds of the bet you want to make. Doing so will automatically add this selection to the bet slip, which will show up on the right side of the screen.

To place multiple bets, simply add the other selections and then hit the multiple bet options tab in the bet slip, where all available multiple options will show in a drop-down menu. The bet stake can be entered in the box next to the selection or next to the multiple bet type of your choice. Once this has been entered, simply click place bet, to confirm the bet.

  • [1] Make Your Selection(s)Adding Your Bet Selections to the Bet SlipSimply click on the odds of your selection(s) to add it to the bet slip. More selections can be added by repeating the process
  • [2] Enter in the StakeHow to Enter Your Stake in the bet365 Bet SlipThe selection(s) will appear in the bet slip, where you can enter in the stake. Simply enter the amount you want to bet in the relevant stake box
  • [3] Confirm your Selection(s)Confirming Your Selections in the Bet SlipFor multiple selections, the betting options and accumulated odds will appear at the bottom of the bet slip, where you can enter the stake

Live bets can be viewed via a tab in the bet slip and any bets that are available for cash out betting will appear below, with the cash-out amount displayed. Things move thick and fast when betting in-play, so odds are subject to change very regularly.

If the odds have changed since you added a selection to the bet slip but didn’t confirm the bet, you’ll be notified in the bet slip and asked to accept or turn down the new odds, before confirming the selection.

What Else is There to Know about this Operator?

It is important to ensure they are properly licensed and regulated, their betting services are properly tested and that the site is safe and secure should all be top concerns, as well as knowing there’s good customer support for when you need questions answering fast.

You should feel secured by the knowledge that bet365 took £52.6 billion in wagers in the last financial year. Financial results like this underline their status as one of the world’s biggest online bookmakers.

Great Customer Service 9

For the latest contact details, please see the ‘Help’ section and ‘Contact Us’ in the site footer at bet365 website. The help section of the website provides answers to any questions you may have regarding the bookie and the betting experience here. The help and FAQ section alone are extremely comprehensive, well thought out and probably the most useful of all the operators reviewed on this site.

bet365 has managed to retain the feel of a family business despite serving millions worldwide. The live chat customer service to the test with some difficult and probing questions, but they came out on top time and time again, either by answering the questions or pointing me in the direction of the relevant help page.

Licensing & Security 8

In terms of both the security of its customers’ data and the functioning and performance of the online platform, bet365 sports is deeply engaged. The online platform utilises 256bit protection from Thawte.

All data to and from the site is encrypted, which ensures a strong level of protection for punters when inputting sensitive data such as personal information and financial details.

Towards the integrity and fairness of its betting platform and performance of it as a sportsbook, bet365 UK is a member of the European Sports and Security Association (ESSA) and the Independent Betting Adjudication Service (IBAS). The former works alongside operators as a regulator to work against match fixing and ensure the integrity of betting markets, protecting operators and punters alike.

The latter provides a platform for customers and the bookie to resolve disputes that may have arisen from the outcomes of bets, that could not be resolved through the operators own dispute resolution means. The findings of the IBAS are binding, and they provide an independent adjudication service to punters when in dispute with a large operator.

In the UK, bet365 it is licensed by the UK Gambling Commission. It is also very attentive to responsible gambling issues, directing its customers that have problems in this area to its partnerships with Gam Care and Gamble Aware.

The platform itself has many features to protect against problem gambling, with adjustable deposit and betting limits that can be set by the user, as well as the ability to exclude oneself from the site for a set amount of time. bet365 is very active in this area and vets customers through the Know Your Customer (KYC) process, noting any patterns where irresponsible gambling may be occurring and taking action to intervene.

Maximum Bonus Points10

bet365 has aced all the tests we’ve put it through so far, but we thought it was only fair to put the bookies up against something a little different for the chance to pick up some bonus points. First off, the range and quality of the live streams available – it’s fair to say that the bookie earns full marks here.

It also offers audio on big fixtures where it doesn’t have the rights to live-stream, which is a nice feature. The sponsorship of Stoke City FC earlier and goes a long way towards full points on the sponsorship front. Like most other online operators, bet365 also sponsors many horse racing events.

  • Live Streams.3/3
  • Sponsorship.3/3
  • Awards.2/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.10

In terms of extra markets, the bookmaker has a great selection, such as financial, political and e-gaming betting. The financial system here is perhaps the best available from a sportsbook, with a sophisticated FTSE index that shows updates in intervals that can be set at 5 minutes, hourly or daily.

And onto the bonuses. Not all online bookies have extra bonuses and the strength of the one available here is more than enough to deserve full marks.

Conclusion – The Biggest and the Best

Whatever test or challenge is thrown at the bookie, this bet365 review show they always come out on top. The vast range of markets is met with almost endless betting options, there are more events available here for live-stream than almost anywhere else and more fixtures and bets that can be used in-play and with cash out. It won’t surprise you that they also do well amongst the best casino sites.

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Strengths and Weaknesses of bet365
  • Major Strengths
  • huge range of bet types
  • wide selection of live-streams
  • Major Weaknesses
  • none
  • Minor Strengths
  • easy to navigate platform
  • endless promotions
  • sliding scale cash out
  • Minor Weaknesses
  • in-play can be slow
Full T&Cs Apply! Open Account Offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required

Overall, bet365 sports is a solid option for all UK punters. It’s a household name for a reason. If you want somewhere you can trust, this is your place to go, and when you sign up you’ll get a free bet offer.

FAQ

The complete review of Bet365 covers all the overarching details of this operator, if anything remains unclear, please refer to the sub-pages of this review or contact us at info@bestbettingsites.com for further clarification.

1️⃣ What sports can I play on bet365?

bet365 has some of the most extensive coverage of betting markets we have seen. With a minimum of 42 sports covered, you have plenty to choose from.

2️⃣ What are the bet365 odds and payouts like?

The payout levels at bet365 are fantastic. We are sure you will be satisfied with the odds on offer and you will be hard pressed to find better elsewhere.

3️⃣ Is bet365 secure and safe?

No website on the internet can boast to be 100% safe, yet bet365 does offer very good security features. It is fully licensed by the UKGC and is involved in many safe gambling programmes.

4️⃣ How do I check the status of my bonus?

bet365 has a handy way for you to keep track of how much of your bonus you’ve rolled over and how much is withdrawable. Simply click the arrow next to your account balance and this information will be displayed under the bonus and withdrawable headings.