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Full Basketball Betting Sites Guide: Top UK Basketball Bookmakers

There’s a big reason why online sportsbooks invest vast amounts of resources into the developing new basketball betting markets. Punters worldwide regularly tap into the NBA and European basketball leagues to enjoy the fast-paced action. This guide takes a deep-dive into the top UK basketball betting sites.

Luke Andrews: Editor-in-Chief at BestBettingSites.com
Written by: Luke Andrews
Updated on: 01.12.2023
A male basketball player dunking over his opponent.

Top 5 Basketball Betting Sites

  • 🥇 bet365 ✪ Our Top Operator ✪ Best Basketball Betting Site
  • 🥈 Ladbrokes ✪ Trusted Brand ✪ Top Basketball Betting Bonus
  • 🥉 William Hill ✪ Great for Mobile Betting ✪ Top Basketball Betting App
  • Unibet ✪ Easy to Use Interface ✪ Perfect for Beginners
  • Coral ✪ Loads of Ongoing Promos ✪ Secure Transactions

Each bookmaker has a unique set of strengths that are sometimes more suited to a certain sports market, rather than another. Therefore, we have listed our recommendations by category, so you can easily pick the one that most suits your preferences. Here are the best basketball betting sites.

Best Basketball Betting Sites by Category:
🏆 Best Basketball Betting Site bet365
☝️ Top WNBA Sportsbook Ladbrokes
👍 Best FIBA Champions League Bookie Coral
✨ Top NBA Betting Site Unibet
⚡ Best Live Betting Suite William Hill
🔎 Best EuroLeague Bookmaker Coral
🎁 Best March Madness Bonus Ladbrokes
🎓 Top College Basketball Bookie bet365
🔝 Most Popular Basketball Bookmaker Unibet
🆕 New Basketball Betting Site William Hill

All of our suggested top online sportsbooks have some special features in terms of the live arena, mobile platform, and the bonuses available.

In the end, it is up to you to pick the betting site that will meet your wagering expectations and desires. Keep scrolling for an in-depth analysis of the most important features and categories when it comes to online betting on basketball games.

Watch out for the Best Basketball Betting Odds

With basketball, there are usually such fine margins between the winning and losing team, and this is especially true in the NBA – where the gap in scoring is often below 10 points. The same rings true for the odds levels set by the bookies.

The best basketball betting sites usually keep them very narrow to allow punters to back specific markets. Many bookies use the same databases to set odds levels for this sport and there is often very little differentiation between the market leader and the average levels.

Average Odds for the Best Basketball Betting Leagues
Basketball Betting Site NBA NCAAB EuroLeague Seria A
91.60% 93.68% 92.52% 91.30%
92.19% 89.76% 90.71% 93.40%
88.51% 90.18% 91.57% 93.45%
91.50% 89.25% 92.21% 95.13%
91.68% 92.16% 91.06% 91.13%

The percentage points that you can see above represent an isolated sample of matches we assessed for payouts, then calculated a small mean of those results. In order to really gain an advantage from this information, you would have to be betting significantly larger sums of money than the average punter.

It is unnecessary to spend so much time worrying about an extra percentage point or two, because it will not make a significant difference to your winnings if you are just betting normal sums of money. Let’s call normal up to £100.

A Global Offering of Basketball Leagues

There are many countries that play basketball to a high standard. It is one of the few sports that was born in North America that truly took the world by storm and is played to a professional level in almost every country in the world. There has been a recent rise in the popularity of the EuroLeague and other top tier basketball leagues of European countries. Punters looking to get more from their bookmaker than just the NBA should look for matches in the Italian, Spanish and German leagues.

Besides these leagues, you can find a fantastic standard of basketball in the NCAAB, these college teams feed players straight into the NBA and top leagues around the world, so the standard is exceptionally high. Check our dedicated NBA betting review for more detail.

The Best Markets for Basketball Sportsbooks

When it comes to playing at the best basketball betting sites, there are certain markets that can be considered more important than others. Whether you want to bet on the points total of the game, or choose a winning team, there are some considerations that you must partake in.

The number one markets are usually focused on a handicap total between the two teams. Offered at odds of around 1.90, it will give you the chance to bet on how well a team performs against their average performances over a season. This is a great way to bet, and we’ll explain more below.

Points Total

Basketball lying on the floor of the courtIn basketball you can bet on the cumulative points total of the two teams combined. This total score will be offered in an over/under format that you can easily customise to suit the needs and expectations of the match you’re betting on.

Highest Scorer

Player jumping toward the hoopThere are always a number of viable candidates for this coveted award. The player that manages to find the basket with his shots most consistently over the course of the match is likely to take this prize.

Match Winner

A golden trophyIt’s as simple as it sounds. Bet on a team simply to win the match by scoring more points than their opponent. No matter whether the victory is significant or if there is a small margin, the teams will.

Handicap

Player jumping toward the hoop with the ballBetting with a handicap is sometimes necessary. The teams are often at a slight mismatch come the start of the contest, and in the interest of keeping the tables evenly balanced. It is necessary to balance the odds this way.

Feel the Thrill of Basketball Betting In-Play

There is nothing quite like the thrill of betting live on basketball, in fact, this is a sport that is so perfectly suited to the trials and toils of live sports betting that it is becoming a leader in the live sportsbook technology development focusses.

These markets are dynamic and adaptive to the game situation. Expect a service that is on the same scale and quality as the football betting markets. See below for a visual impression of the live basketball betting features and facilities.

Reacting to the game as events unfold is not an easy way to gamble. Evaluate a few scenarios at the end of each quarter and plan your bets and stakes accordingly. It is vitally important not to get dragged into the habit of just betting on the favourite outcome each time.

The betting sites will pick you off with sub-par odds and bad payouts if you do this. Take markets that have the potential to drop in price quickly as a well-planned cash-out may ensure you take a sizeable profit home.

Bonuses on Offer for New Players

The great thing about bonuses is you can truly use them on a wide variety of different sports and markets. In order to enjoy a new sport for the first time it is vitally important that you expose yourself to the sportsbook with the highest possible chance of converting your passing interest into a profit.

There are many ways you can give yourself the greatest opportunity. But perhaps the most effective and trialed method is to ensure you grab yourself a bonus from the bookmaker below.

Many Basketball Markets Top for In-Play

Top for Basketball!

A bookmaker prepared to go the extra mile when it comes to deploying the bonuses is a fantastic indicator of how they conduct business. The majority of punters just go for the best basketball betting sites that have the most alluring promotions and work their way down through the long lists of bonus giving bookies.

But if you want to be smarter about it, take a closer look at the conditions attached to the welcome offers. The deal you can claim above has been verified as a great one for basketball bettors, so make sure to check it out.

Deploying a Basketball Betting Strategy

You’re probably wondering how to bet on basketball at this point. The best basketball betting strategy all begin with a well-researched and planned out idea.

Therefore, it is vitally important that the majority of your bets come from a source of inspiration outside of your own gut. This way you’ll be able to evaluate the consensus opinion of the general fan base of these matches. Check out some more basketball betting tips below.

There are some fantastic resources for this across the internet. But remember, form and consensus opinion are one thing, but basketball is a sport as random and unpredictable as any. Make sure to bet with a limit and use a staking system you can monitor and track. And remember, always play responsibly, and only bet what you can afford to lose.

The Story of Basketball: Trivia, Culture and Facts

There is a very interesting story of basketball online betting. Becoming a massively popular game played on the streets and gyms around the country, the urban and raw appeal of this sport is something that can be likened to the football played in the favelas and streets of the Southern American cities. There are some very pivotal figures in this sport, below we will explain them in more detail.

Greatest Player Ever

Michael JordanOne of the greatest athletes to ever grace the sport. Michael Jordan was a prodigy, and can be forever cherished for inspiring the Nike Jordan shoes.

Highest Point Scorer

Kareem AbdulKareem Abdul-Jabber spent the majority of his career at the LA Lakers. His explosive power and scoring ability ensured he remains the NBA player with the most points and career wins.

Best Coach in the NBA

Greg PopovichGreg Popovich is an American basketball coach. His profound man-management ability galvanised the teams he took charge of, and he enjoyed great NBA success.

Obviously there is a lot more you can do to learn more about this sport, so check out the NBA history for a deeper insight into this amazing sporting league. Basketball is a sport that was born on the streets, and people of all backgrounds and status slowly began to enjoy it.

It is unique in its global appeal. In terms of pure popularity of a sport, only football trumps basketball.

A Fantastic Sport for Sportsbook Enthusiasts

Basketball betting sites represent one of the most popular things you can partake in at a respected sportsbook. There are so many options when it comes to the live arena, mobile, bonuses, and odds levels, basketball really is one of the best-served sports out there.

You can get involved today by signing up at one of the best basketball betting sites. Join today to receive a lucrative bonus that can be enjoyed across a wide range of sports, not just basketball. For more in-depth reviews on all the biggest names in sports betting, head on back to betting websites page.

Q&A / FAQ

If you have any more questions then you’d be wise to send us a message at info@bestbettingsites.com.

🏆 What are the best basketball betting sites?

After thorough research, we have managed to handpick the top 5 best basketball betting sites. All of them will offer you plenty of interesting wagering markets in a safe and regulated gaming environment. You can take advantage of rewarding welcome bonuses and the most competitive odds for NBA games.

❓ How many teams are there in the NBA?

The NBA is a collection of 30 teams, broken down by two conferences with three divisions apiece. The Western Conference plays host to the Northwest, Pacific and Southwest Divisions, The Eastern Conference's 15 squads also break up across three divisions: the Atlantic, Southeast and Central.

🛡️ Are the best basketball betting sites safe to play at?

Yes, our top recommended basketball sportsbooks are absolutely safe to play at. They are licensed and regulated by internationally recognised authoritites and the provided gambling services are comletely safe and legal. You can bet on the biggest basketball leagues in the world and explore various betting markets.

🎁 Are there any good basketball betting offers online?

Yes, there are plenty of bonuses for both new and regular players at the top online basketball bookies. Each of our recommended betting sites offers a welcome bonus to new customers. Make sure to always read the full terms and conditions of a promotion before signing up.