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Unibet Review: Looking at the Great Operator

Offering a wide variety of betting options across many different markets, Unibet’s sportsbook has one of the finest selections available. Our Unibet review will look at its odds levels, sports markets, multiple betting options, in-play betting and live streams. First, take a look at the table we have created for you below to get a quick overview.

Our Rating of Unibet - United KingdomUnited Kingdom Flag

Overview – Click to Find Out More
Sports to bet on 36
Avg. markets (EPL) 135
Live streaming Yes
Payout rate (EPL) 94.19%
Sponsorship Lots of darts competitions
Languages offered Norwegian, German, Italian, Polish, Estonian, French
Customer service Live Chat/Phone/Email
Licensing UK Gambling Commision Number: 45322
Money Back £40
Website www.unibet.com
Overall Rating 4.4 / 5
Unibet Highlights:
Sports Rank Best Horse Racing Betting Sites
Payment Rank Best PayPal Betting Sites
Full T&Cs Apply! New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

As you can see from the table above, there is a lot to recommend when it comes to betting with Unibet. What people want from a betting site is being able to survey a wide variety of sports with complete ease. They provide this completely, with a slick platform that makes placing a bet there easier than ever. First of all, we will tell you about the betting options. Read on below to get an idea!

An Overview of the Sports Catalogue

With Unibet, you can be very happy with the wide variety of betting options available. All in all, there are around 35,000 options available on the site, making it one of the strongest sites around. It is worth saying here that this massive amount of bets is available before events and while they are going on. Just underneath this section we will analyse exactly which sports you can expect to have bets on.

Unibet Sports Markets and Betting Options

With this operator there are over 34 sports available to bet on at any given time. This is up there with some of the very best when it comes to a wide variety of options. If you want to see what sports are available, simply consult the a-z on the left hand side of the page. The amount of sports is wide and diverse, from sports as popular as football and horse racing to sports as obscure as trotting, cyclo-cross and bandy. This is great because it allows bettors to make good returns by betting on more obscure markets that they may know more about than the bookmaker.

The Most Popular Markets at Unibet
Football Tennis Cricket Golf Rugby Union
Premier League Wimbledon The Ashes US Open Six Nations
Champions League US Open Twenty20 Ryder Cup World Cup
La Liga Australian Open World Cup PGA Tour International Friendlies
Bundesliga French Open County Championships Open Championship Women’s Rugby
Ligue 1 ATP IPL The Masters Premier League
Serie A WTA International One Day Walker Cup European Cup

As the table above shows, the most important sports available here are football, tennis, cricket, golf and rugby. With football alone, you can regularly expect over 20,000 different betting options. This is over markets such as the Premier League, Champions League, La Liga, Bundesliga, Ligue 1 and Serie 1. In addition, tennis is extremely important here, offering you the ability to bet on competitions such as Wimbledon, the US Open, the Australian Open, the French Open, ATP and WTA matches. Then, if you are a cricket fan, you will be happy to know that there are bets available on competitions such as The Ashes, Twenty20 events, the World Cup, County Championships, IPL and even International One Day. The depth and breadth available to bet on with these sports is really second to none.

Nevertheless, it is not with the biggest sports that Unibet really stands apart from the crowd. Rather, it shows itself to be a great operator via the very obscure sports it offers a wide variety of bets on. Floorball, for example, has over 100 betting options alone! Additionally, staying true to the site’s Nordic roots, you can bet on pesapallo, the Finnish version of baseball, bandy, a Nordic version of Ice hockey, and cyclo-cross, a form of cycling which also allows the rider to carry the bike and even switch bikes. If you are into these types of sports, then we would definitely recommend that you should use Unibet. In addition, you can also bet on novelty markets, politics and television specials, showing that the site is not only limited to sports.

In-Play Betting and Live Streaming

It is widely acknowledged that the only thing better than betting on an event before it takes place is betting on an event while it is taking place. In-play betting is huge at Unibet, with plenty of markets to bet on in real time no matter the time of day. In addition to being able to follow games in real time, you can also watch them live. All you have to do is be logged into your account to watch great sports such as tennis, basketball, football and cricket.

Multiples Betting Options

A great way to make a whole lot of money when betting online is by stacking up a variety of bets into what is known as an accumulator. With this bookmaker, you can be happy to know that multiples bets are not only allowed, but actually highly encouraged. When you bet with Unibet, you can have doubles, trebles, four-folds, five-folds, six-folds and so on – all the way up to a total selection of twelve bets. This is amazing as it means that you can make a whole lot of money from a very small stake! In addition, you can enjoy complex bets such as Trixie, Patent, Yankee, Canadian, Heinz and Super Heinz bets. These amazing selection of bets is perfect if you want to gain an edge over the bookmaker with a wide variety of stake selections.

Bet & Win Limits

One way that a bookmaker can really get ahead of the pack is by offering really flexible bet and win limits. As a general rule of thumb, what we love from betting sites is being able to bet as little as we want or as much as we want. Thankfully for this sportsbook, there is no set stakes available when you using the site. This means that you can bet almost as much as you want, although, of course, very high stakes will be subject to consideration by the bookmaker itself. Additionally, the minimum available that you can withdraw is £10, making this a very reasonable minimum amount for you to take out. As for win limits for individual sports, do bear in mind that this changes depending on the event.

Unibet Odds Levels10

Betting online is all about finding value. With Unibet, the odds levels available are very high, giving you a great return on your dollar. In fact, the odds at Unibet go up to around 98%, making it one of the best around. This can really depend on the sport that you use, but the vast majority of sports do have odds that go up to over 90%. Football, the biggest sport, is extremely well represented, with odds levels going between 95.04 – 97.90%. Cricket is also extremely high, with odds levels that stretch between 94.93 – 95.01%. Additionally, American Football is very big, with odds levels between 95.92 – 96.99%. To learn more about the different odds levels available, please take a look at the table we have created for you below to get the full idea.

Odds Levels for the Largest Sports Markets
  • .
  • Football95.04 - 97.90%
  • Cricket94.93 - 95.01%
  • USA Football95.92 - 96.99%
  • Boxing90.39 - 90.89%
  • Horse Racing88.33 - 92.26%
  • Ice Hockey92.60 - 95.38%
  • Darts94.74 - 95.80%
  • Basketball92.03 - 94.14%
  • ..
  • .....
  • Return to Player (%)

As you can see, high odds prices can expected across nearly any sport. It is not only football that looks very good. You can also expect very good odds levels on boxing, ice hockey, darts and basketball. What is most impressive is the high odds levels for horse racing. Considering that horse racing can sometimes have over 12 selections on any given race, the fact that the odds levels are between 88.33 – 92.26% is extremely good.

Unibet UK Platform 7

One way an operator can show it is head and shoulders above the rest is by offering a sleek and easy to use platform. They do exceptionally well here, with a great platform that is super simple to navigate. The brilliance of the platform is evident from the very first page. Once you land on the homepage you will be confronted with the different types of pages that Unibet offers. To get on sports, all you have to do is click on the Sports section on the top left hand side of the page. From there, everything is well laid out to give you the full overview of everything you need to do. You are immediately confronted with some of the top bets available across a wide variety of sports, as well the most recent live events. To try and find the right sport for you, check out the left hand side of the page for the a-z.

They go to extraordinary lengths to serve their customer, with a wide variety of features to make their platform work as smoothly as possible. This is why we really rate the banner they have near the top of their page which prioritises the most important parts of their site. From there you can go on sports, in-play, horse racing, greyhounds, live streaming, news and sponsors. This is great because it shows that they understand exactly what their customer like and offer this to them. Additionally, on the right hand side of their page they have a bunch of special offers and a blog to help provide a curated selection of the best bets and offers available. There is also a news page so you can stay on top of the latest happenings in the betting world. We really respect what they have on offer here, making it simpler than ever to get ahead and place a bet with the operator.

How to Place a Bet

Placing a bet with this bookie is one of the easiest things that you can do. The first thing that you should do is sign up for an account and make sure that you are logged in. Then once you are logged in, you will immediately be on the homepage. From there you should simply look for the sports page and click on it. From there things are extremely simple. All you have to do is head to the a-z on the left hand side of the page to find the sport that is exactly right for you. Once you have clicked on the sport that you want to bet on, you will be confronted with the amount of markets that you want to bet on. It is really simple. Look below at the guide we have created for you below to get an idea of what else you need to do.

  • [1] Make Your Selection(s)The Unibet betting markets hub where you can make a selection to add to the bet slipBrowse through the available sports at Unibet, pick your sport then the specific event within that sport, and finally the market.
  • [2] Enter Your Stake AmountThe bet slip of Unibet detailing the selected betting market and the amount you wish to betNow that you have the market you wish to bet on, decide upon a stake that is suitable and enter it into the field.
  • [3] Confirm Your Selection(s)The bet slip of Unibet showing the Place bet button used for confirming bet orders to the bookmaker serverConfirm your bet by pressing “Place bet”. The platform will take a few seconds before delivering your bet order to the Unibet server.

Pick the market that you want to bet on, and then look for the right betting option. From there you should just type in the amount of money you want to bet. Always make sure that it is only enough money that you can afford to lose. From there you can evaluate your potential winnings before making your final bet. To complete the bet, simply press the Place Bet button. From there, sit back, relax, and watch as your bet plays out.

Additional Company Info

Now that you have learned all that you need to know about the Unibet sportsbook, why don’t you take a little time to learn about the business itself? The next section will give a quick historical overview of the company, and hopefully go someway to explain how useful it is.

The Unibet Business

The Unibet company is one of the oldest in the world of online betting, having been established all the way back in 1997. It is part of the Kindred Group – which also owns brands such as Stan James and 32Red. Its founder is Anders Ström and its current CEO is Henrik Tjärnström. Based in Malta, they can boast over 9.5 million customers in over 100 countries, employing over 650 employees in the process. They launched their first online website in 1999, before offering live betting from 2003.

All About the Unibet Business
Company Support Security Player Protection
Name:Unibet Live Chat:24/7 Encryption:Trustwave Deposit Limits:Adjustable
Head Office:Malta Phone:Unavailable License:UK Gambling Commission Betting Limits:Adjustable
Owner:Henrik Tjärnström Email:info@unibetsupport.com Testing Agency:eCogra Self Exclusion:Available
Employees:650+ Fax: Audit Organisation:IBAS Child Protection:Enforced
Registered Players:9.5 million Other: Anti Money Laundering Controls:KYC Partner Organisations:GamCare

As an old player in bookmaking, Unibet commands a very trustworthy reputation amongst industry regulators and punters throughout the world. We fully expect the future to contain even more fantastic things for the growth of the Unibet business. It is up to the founders to see which direction the firm will advance towards, already a household name with fantastic sponsorship and marketing strategies it is down to the software running there platforms and the product to cement their status as a top UK bookmaker.

Great Customer Service 7

Customer service is one of the most important things in the betting world. What it offers is the ability to consult helpful individuals when you have any problem with your bets. They offer live chat, available 24/7, and the ability to email them. Sadly however, they do not offer the ability to call them up on the phone – something that we do find rather strange. However, we are sure that this is something they will introduce in the future. In addition, your first port of call should be the FAQ page, which usually has the answers to any question that you could possibly have.

Licensing & Security 7

It is very important, when you are betting online, to make sure that you are completely safe. The first thing you should do when checking out a new operator is to make sure that it is fully licensed with the UK Gambling Commission. Unibet do hold a license so they completely check out here. In addition to that, they also hold a license with the Malta Gaming Authority, as they are based there. Additionally, to counteract addiction to gambling, they are partnered with the highly respected GamCare. If you do have any issue that the operator cannot resolve for you, then all you have to do is consult IBAS [Independent Betting Adjudication Service]

In addition to being fully licensed, you can bet with Unibet in the knowledge that they are fully secure. Their entire network is fully encrypted by the highly respected Trustwave, meaning that all transactions between you and the site are seen by you and you only. In addition, they have extra security protocols in place. Don’t be surprised when they ask you to email them a form of ID. They are required to do this by law to counteract against both money laundering and underage gambling. In fact, if they don’t do this, then you know they have failed as a bookmaker.

Bonus Points 8

While hardly the most important part of the betting experience, bonus points are a way for a bookmaker to stand out in a rather crowded market. In this next section we will show you the amount of bonus points we have given Unibet and the reason we have given these points.

  • Live Streams.3/3
  • Sponsorship.2/3
  • Awards.1/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.8

For the copious amount of live streams available on the website, including football, tennis, golf and volleyball, we had no choice but to give Unibet a whopping 3 out of 3 points. They do very well when it comes to sponsorship too, sponsoring the football team Aston Villa. For that we can give them 2 out of 3 points. Due to the immense amount of awards they have garnered over the years, we could also give them 1 out of 2 points there. We found little to fault when it comes to the extra markets available. Given the fact that so many obscure sports are represented, we had no choice but to give Unibet full marks in that category. With bonuses also getting full marks, that gives them a fantastic 8 out of 10 points in total.

Unibet Betting: A brilliant experience

All in all, we can conclude that betting with Unibet is an experience not to be missed. It is simply up there with the best betting sites such as Coral and Ladbrokes. Offering a great experience across a wide variety of markets, there is very little to fault them for. With high odds levels and mobile betting available, we really enjoyed our time using this site. To see the entire strengths and weaknesses of the Unibet service, please take a look at the exclusive table that we have created for you below.

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Strengths and Weaknesses of Unibet
  • Major Strengths
  • plenty of betting options
  • strong odds levels
  • Major Weaknesses
  • no mobile for blackberry
  • Minor Strengths
  • mobile app available
  • live streaming
  • variety payment options
  • Minor Weaknesses
  • cannot contact via phone
  • slow account confirmation
Full T&Cs Apply! New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

As you can see below there are only a couple of weaknesses when it comes to the Unibet service. Number one is the fact that the mobile app hasn’t yet been optimised for blackberry. Additionally, you cannot contact them over the phone. But these are minor quibbles when it comes to the overall performance of the operator. The way they really stand apart is with their massive selection of live streams which is better than anything else out there. If you are interested, why don’t you start an account with Unibet now? If not, head on back to our homepage to get a full overview of the betting sites we offer.


Please let us know if you have any burning queries in regards to the review of Unibet, we can be contacted via email at info@bestbettingsites.com for further clarification.

Will Unibet require me to show my ID?

You will be required to send Unibet a copy of your ID in order to counteract underage gambling and money laundering.