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Novibet Review – A Platform Full of Surprises

The UK sports betting market is becoming increasingly competitive. In this Novibet review, we’ll take you through everything you need to know about this relative newcomer to the industry. From info about their odds and markets through to detailed company info, you’ll find it all below.

Our Rating of Novibet - United KingdomUnited Kingdom Flag

Overview – One Click to Your Topic
Sports to bet on 22
Avg. markets (EPL) 406
Live streaming No
Payout rate (EPL) 95.06%
Sponsorship Wolverhampton Racecourse
Languages offered English
Customer service Live Chat/Phone /Email/Skype/Messenger
Gambling licence Gambling Commission Number: 39440
Welcome Bonus £20 
Website www.novibet.co.uk
Overall Rating 4.5 / 5
Novibet Highlights:
Trophy Rank Best Sport Betting Sites
Payment Rank Top PayPal Betting Sites
Full T&Cs Apply!18+ | UK new customers only | KYC verified |Max £20 free bet | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EXTRA10 | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days |

There’s a lot that goes into building a good sports betting platform, from the website itself through to the margins, available markets, in-play options and, of course, customer service. It can be arduous to undertake all that research yourself, but you can rest easy; we’ve done the hard work for you.

Novibet Sports Betting Platform8

They might not have been around for as long as many of their competitors, but Novibet has made a splash in a relatively short time frame, and we can see why. They provide a seamless experience for punters from the moment you enter the website, and in our Novibet review, we’ll explain why they rate highly in most key areas.

Great Range of Markets

Novibet boasts a wide selection of sports markets to bet on, and this range is no doubt a feature of the company. The Novibet sports bettor enjoys access to a variety of markets, from the standard through to the most obscure, on all the major sports and leagues.

But the big leagues aren’t all that’s on offer here. There is also a quality selection of lesser-known sports, with the likes of darts, e-sports, martial arts and even futsal available for punters to try to find some value with.

The Most Popular Sports Markets at Novibet
Football (137) Basketball (76) Ice Hockey (30) Tennis (17) Golf (8)
Premier League NBA NHL Australian Open The Open Championship
La Liga NCAA KHL Wimbledon The Masters
Bundesliga EuroLeague AHL French Open US Open
Serie A Germany Pro A Erste Liga US Open PGA Championship
Ligue 1 France Nationale 1 MHL ATP Finals Presidents Cup
UEFA Champions League Lithuania NKL NCAA WTA Finals Ryder Cu

Novibet has a particularly deep range of football markets, and these are conveniently ordered from top to bottom in terms of the most popular to bet on. The Premier League unsurprisingly takes pride of place at the top, and upon selecting the world’s number one football league, you’ll be greeted with an enormous quantity of markets. Some individual games have close to 500 markets on them, ranging from the standard head-to-head and line bets through to the more obscure, such as ‘Player x to score with a header’.

Overall the selection of sports available with Novibet compares well with other bookmakers. All the most common leagues are available as are numerous less popular ones, while the variety of markets available for individual matches is substantial, particularly for the codes likely to draw the most attention from punters.

Live Betting & Streaming

As with most bookmakers, Novibet UK offers in-play betting for a range of different sport. To access these markets, simply click on the ‘in-play’ tab at the top of the screen. From here you’ll be presented with all the relevant odds, as well as a 3D animated display that provides you with live statistics and information to enable you to follow the action as it unfolds and help you to make a more informed bet.

Unfortunately, Novibet doesn’t offer live streaming of any sports or league at this point in time. This is certainly an area in which they fall short of certain competitors, though the aforementioned graphics display available in the in-play section of the site does offset the absence of live streaming to a small extent.

Multis and System Bets with Novibet

The Novibet sports betting platform also allows you to place the increasingly popular multi-bets. You can combine up to 18 different legs into one single bet to get amplified odds, though be careful; the amount that you can win from one of these bets appears to be limited to a very specific £69,234.10. You can also put on the same game multis, combining different outcomes from within the same individual match, though in this case you will be limited to just seven legs.

Overall this is a well-organised element of the site. Placing multi-bets is a simple process; you simply add the legs you wish to include to your betslip and an ‘accumulator’ option will be included at the bottom alongside the relevant odds. The 18 legs you can include are a higher number than with many competitors, while the ability to place same game multis will please many punters, given how popular this form of betting has become in recent years.

Another way in which you can combine multiple legs into a bet is through system bets, which are available up to 10-folds with Novibet. Basically, what this means is that, rather than requiring all legs to win in a multi, you bet on a certain number of them getting up. This is another well-conceived section of the site and your options will be clearly placed any time there are more than two bets in your betslip, though Novibet could perhaps improve by offering punters the choice to bet on more than 10-folds, particularly given 18 legs can be included in an individual multi.

Details about Novibet’s Bet and Win Limits

Rather than limiting bet sizes, the bookmaker restricts winnings to £69,234.10, regardless of whether the payout would have been more based on the stake size and odds. This is clearly defined on the betslip, with the ‘returns’ line stopping once it reaches this number, regardless of what you enter as a stake. At the other end of the spectrum, £0.10 is the smallest bet that you can place.

The maximum potential winnings from a single bet are relatively high with Novibet, which makes them suitable for all kinds of bettors; from the frugal to the professional. They have in the past been known to place restrictions on accounts that are consistently winning large sums, though this is an issue that arises with most bookmakers.

Odds That Match it With the Best7

Generally, the Novibet odds available are viewed as very competitive, and while they vary slightly depending on the sport they generally hover at a margin of a little under 5%. This is well and truly in line with the industry norm.

An added bonus, however, comes in the ‘Super Odds’, which are offered on select matches each day. For these matches – often European football games – the margin is removed completely, meaning you get access to odds which truly reflect the probability of an outcome. Novibet takes zero commission from these markets. If, for example, both players are considered a 50% of winning a given tennis match, you’ll be able to get odds of 2/1 for each of them if it’s a selected Super Odds match.

Odds Levels for the Largest Sports Markets
  • .
  • Football 94.87 - 96.55%
  • Basketball 96.99 - 96.87%
  • Tennis 95.37 - 97.36%
  • Rugby Union 94.67 - 96.85%
  • Golf 93.69 - 95.56%
  • Cricket 96.38 - 98.30%
  • American Football 95.46 - 97.83%
  • Ice Hockey 92.58 - 96.72%
  • ..
  • .....
  • Return to Player (%)

The above table highlights the differences across sports in the odds offered by Novibet. The higher the payout percentage, the better the odds you are getting, with the portion of 100% left reflective of the bookmaker’s commission for the relevant market.

This means that using this table, you can determine which sports are the most likely to be profitable with when using the Novibet platform. This is vital information which, over time, can have a significant impact on your net profit or loss, so use it wisely.

Deposit and Withdrawal Options

Novibet gives players access to all the major payment methods in order to deposit and withdraw funds to and from their betting account. They certainly don’t extend beyond the most typical methods, but with debit/credit card, PayPal and a couple of major eWallets, you shouldn’t have too much trouble finding an option that suits you.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Debit/Credit Unlimited £10- £10,000 Up to 5 days Instant Free
PayPal Unlimited £10- £5,000 Up to 24 hours Instant Free
Neteller Unlimited £10- £10,000 Up to 24 hours Instant Free
Skrill Unlimited £10- £10,000 Up to 24 hours Instant Free
Bank Wire Unlimited Not specified Bank dependant Instant Free
Paysafe Card Unlimited £5- £1,000 Up to 24 hours Instant Free

The minimum deposit you can make to your Novibet account is £5, though this is only available with PayPal – with the rest of the payment options the minimum is £10. As the above tables show, deposit maximums range from £1,000-£10,000 depending on the payment methods, while withdrawal limits begin at £10 and go as high as £7,500.

A Highly Intuitive Website

No punting company is complete without a quality platform through which the punter can access what he or she needs, so nor would this Novibet review be complete without a review of the bookmaker’s website. Upon entering the site you’re greeted by a sleek grey, green and white design, with the biggest in-play markets and featured upcoming events dominating the screen.

Sports markets are available on the left-hand side of the screen, with the most popular sports found at the top of the list. Below this, every sport available with Novibet is listed, again ordered seemingly by popularity. The site is particularly fast, and with virtually no lag time and rapid page-loading, you’ll be able to get to where you need to go without any hassle.

In all, the Novibet betting platform is one of the best that we’ve come across. Where many other bookmaker websites can be cluttered, slow and difficult to use, this one is particularly intuitive and very straightforward to use.

Placing Your Bet

As you would expect following our glowing review of the website, placing a bet on the Novibet sports betting platform is as easy as pie. All you need to do is locate your desired market – which, as we mentioned above, you shouldn’t have any trouble with – click on the odds of the selection you wish to bet on, and it will appear in your betslip.

From here, all you need to do is enter your desired stake in the relevant box, and the returns that you’ll receive should your bet win will be shown at the bottom of the slip. The final step is to click submit, and voila – your bet is placed.

Placing a live bet is similarly straightforward. Simply click on the in-play tab at the top of your screen or scroll through the featured live events on the home page, and add your selection to the betslip the same way you would for a pre-event bet.

It’s worth noting that odds are prone to fluctuations, and when live betting in particular, they will change fairly rapidly. This means that they can change between the time when you select your bet and when you place it; if this is the case, a warning message will appear prior to you placing the bet, so that you know exactly what odds you are going to get.

Details About Novibet

In this Novibet review, we’ve provided detailed information about the bookmaker’s various services – now it’s time to go into a little more detail about the company itself. From their history to the customer support options they offer, we’re putting Novibet UK under the microscope.

Novibet – A Closer Look

Novibet was founded back in 2010 and is based out of Athens, Greece. It operates in a number of different countries throughout Europe, but while there are many similarities shared by the company’s platform in the different countries in which it operates, it’s Novibet UK which is the specific focus of our detailed review.

Novibet excels in their range of markets which punters can choose from, as well as a focus on customer care; both key features of any bookmaker. The company also announced a partnership with Wolverhampton racecourse early in 2020, in doing so strengthening their affiliation with the racing community.

All About the Novibet Business
Company Support Security Player Protection
Name: Novibet Live Chat: 24/7 Encryption: 128-bit SSL Deposit Limits: Adjustable
Head Office: Leof. Irakliou 385, Iraklio 141 22, Greece Phone: +44 1412805221 Licence Number: 39440 Betting Limits: Adjustable
Owner: N/A Email: support@novibet.co.uk Testing Agency: Gambling Laboratories International Self Exclusion: Available
Employees: N/A Fax: N/A Audit Organisation: UK Gambling Commission Child Protection: Guaranteed
Registered Players: N/A Other: Skype, Messenger Anti Money Laundering Controls: N/A Partner Organisations: Independent Betting Adjudication Services

A host of other detailed information is available for you in the table above. Details are provided about how to get into contact with them, the location of their head office, as well as the various organisations with whom they are affiliated.

Customer Support9

Novibet specifies quality customer care as one of their primary priorities, and with a wide range of different contact options it’s safe to say that they follow through on this claim. Live chat is the quickest and easiest way to get into contact with them, but you can also email them at three different email addresses depending on your query, give them a ring, or even send them a fax if you’re that way inclined.

Of course, providing a variety of contact options does not in itself mean that a company excels in customer service – the quality of the support is vital as well. We were pleased to learn, having personally spoken to their agents on both live chat and via email for the purpose of this Novibet review, that they the service is of a high quality as well.

This is increasingly important for bookmakers, as it is the only link between the business and the consumer. With so many different sportsbooks available, if customers aren’t adequately supported they will quickly turn to a competitor, but Novibet has ensured this won’t prove an issue for them.

Licensing & Security8

The Novibet sports betting platform is secured by many different methods, meaning punters can feel assured that their money and personal information are safe. Novibet uses a 128-bit Secure Socket Layer (SSL) encryption for their website and are licensed and regulated by the UK Gambling Commission. They are also registered with the Independent Betting Adjudication Service (IBAS), and their software has been tested by Gambling Laboratories International (GLI).

They also have a detailed Responsible Gambling Policy, which outlines the various systems they have in play for helping punters to remain in control. Players can set their own deposit limits, or they can also take a temporary time-out, which blocks access to their account for a pre-determined amount of time. If that’s not enough, players can make a request to exclude themselves from their account for six months or longer. At the other end of the scale, Novibet customers can also set reminders as a way to keep track of the duration of their current session.

These systems have been developed in the various jurisdictions in which Novibet operates. While the UK Gambling Commission is in charge of their operations in the UK, Novibet is also regulated by the appropriate authorities in the other jurisdictions in which they have customers.

A Few Surprising Bonus Points5

There are many features of a bookmaker that we believe demonstrate a willingness to go above and beyond in creating the best possible product for the consumer. Novibet UK successfully implement a number of these, from the existence of added markets and bonuses through to their success at the EGR Operator Awards in 2020.

The below table highlights this in as simple a form as possible, offering a number of ‘bonus points’ to the company depending on their success in five different areas; live streams, sponsorships, awards, extra markets and bonuses.

The Novibet betting experience is already a good one based on their great markets, competitive odds and commitment to quality customer support. However, the presence of extra markets, promotions, and their success at the EGR awards help to set them apart from many competitors.

A Wrap Up

In all, the impression we were left with following our research for this Novibet review was an overwhelmingly positive one. The bookmaker performs well in most key areas and there is very little about the overall experience they provide that deserves any criticism.

Of particular note is their commitment to great customer service, which ensures players using their site are always able to quickly resolve any queries which may arise, while a fast and easy-to-use website, wide range of markets and competitive odds round out what is a very solid betting platform.

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Strengths and Weaknesses of Novibet
  • Major Strengths
  • Range of markets
  • Great website
  • Major Weaknesses
  • No live streaming
  • Few major sponsorships
  • Minor Strengths
  • Quality customer support
  • Competitive odds
  • Minor Weaknesses
  • System bets limited to 10-folds
  • Some reports of winning accounts being limited
Full T&Cs Apply!18+ | UK new customers only | KYC verified |Max £20 free bet | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EXTRA10 | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days |

Though the Novibet odds, markets and customer service are worthy of praise, no company is perfect and perhaps the most obvious area in which Novibet could improve is by adding a live streaming platform. This is something which an increasing number of bookmakers provide, and its absence on Novibet is notable.

If live-streaming is a must-have for you, check out our best betting sites in the UK. We have ratings for all the top bookmakers in the country to help you find your ideal sports betting destination.


Throughout this in-depth Novibet review we’ve attempted to cover everything which punters need to know about a bookmaker. If there is anything that you feel we have forgotten, however, or if you have any queries whatsoever, please don’t hesitate to reach out to us at info@bestbettingsites.com .

📱 Does Novibet Offer Live Chat?

They sure do. Novibet agents are available to speak to via live chat 24/7, and you can access this feature by clicking on the ‘live chat’ button at the top of the website’s home page. You can check all options for customer support in the article above.

👍 Is the Novibet website easy to use?

The Novibet website is one of our favourites in the UK sports betting industry. It’s well-designed, functional and intuitive, enabling the user to locate whatever they need easily. You can enjoy the site performance both on desktop and mobile devices.

🔒 Will my information be secure with Novibet?

Yep. Novibet uses a 128-bit SSL system to encrypt your info, and their software has been tested and approved by Gambling Laboratories International (GLI).

📋 What are the odds like with Novibet?

The odds offered by Novibet are solid without being spectacular. They generally perform around the industry average in this area, though the Super Odds they offer each day are a great point of difference.