DraftKings Teams Up With Simplebet
DraftKings customers can place micro-bets after the company agreed on a deal with Simplebet. They will be able to bet pitch-by-pitch in real-time on MLB games. The deal also includes similar betting options in NFL and NBA games.
American daily fantasy sports content and sportsbook operator DraftKings has agreed on a multi-year deal with Simplebet to integrate their real-money micro-betting markets into DraftKing’s in-play offering.
The deal sees the companies unite to offer micro-betting products for America’s three main betting markets; baseball’s MLB, American Football’s NFA and NBA basketball.
The deal will provide DraftKings with new college football products, which Simplebet describe as the first of their kind, which the operator hopes will give them an advantage in a quickly evolving college football market.
“Integration with Simplebet’s micro-betting technology will allow DraftKings customers to engage even further with the sports they love by wagering on, among other things, play-by-play, throw-by-throw and pitch-by-pitch throughout a sporting event,” the operator said in a statement.
The online bookmaker, based in Boston, recently launched same-game accumulator bets (parlays) for its sportsbook. The operator is currently changing the platform it uses, moving from the current Kambi platform to its proprietary betting software that SBTech is providing.
Paul Liberman, DraftKings global product and technology president, said of the deal: “Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings sportsbook.”
Simplebet is a business-to-business (B2B) product development company which is run by co-founder & CEO Chris Bevilacqua, who was the founder of CSTV Networks which later was sold to CBS and became the well known CBS Sports Network.
The company recently completed a funding round which raised $15m, giving the company a pot of $50m. Simplebet has set aside these funds and plans to enhance its product base engineering. By doing so, the company aims to become more efficient with customer integrations. The surplus cash will also allow them to explore other strategic opportunities.
Betway Joins Crowded NJ Market
In other US sports betting news, well-known online sports betting operator Betway has become the latest operator to enter the crowded New Jersey market.
The Super Group-owned operator becomes the twentieth company to operate in the state since the first online operator went live three years ago. In addition, the expansion takes Betway’s number of territories stateside to three as they also operate in Indiana and Colorado. Betway’s owners have stated they have plans to launch in 10 states initially.
Betway has said they will initially go with a soft launch in New Jersey to check for technical issues with its sportsbook.
The bookmaker will be competing with FanDuel, DraftKings and BetMGM, who have the market share in the state and will be up against several smaller operators.
To encourage New Jersey residents to use its service, Betway has announced its promotion which it believes will entice new players. The operator is offering up to $250 in credit for new customers on a matched deposit basis. Super Group in April was involved in a $4.75bn SPAC merger with Sports Entertainment Acquisition Corp. (SEAH) to form a New York Exchange-listed global gambling company.
Speaking about the decision to go public, CEO Neal Menashe said: “The metrics of the deal made sense and, most importantly, we found two unbelievable individuals that are now joining our board,”
Adding: “This is not just the normal SPAC where people move off into the sunset. Our SPAC partners are staying and lending their expertise to help Super Group in the long term as we move into the US and globally. For us it was a perfect way to bring us all together.”