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Complete SportNation Betting Review: Analysing the New Sportsbook

SportNation is a site expertly built with masterful considerations in categories such as user interface and experience. Throughout this SportNation review we’ll explore all aspects of the sportsbook and give you a comprehensive analysis of all the key performance indicators including betting markets, odds levels and the security. Read on for the full report!

Our Rating of SportNation - United KingdomUnited Kingdom Flag

Overview – Click to Find Out More
Sports to bet on 32
Avg. markets (EPL) 85
Live streaming Yes
Payout rate (EPL) 94.75%
Sponsorship Solihull Moors FC
Languages offered English
Customer service Live Chat/Phone/Email
Licensing UK Gambling Commision Number: 45143
50% Deposit Match £125
Website www.sportnation.bet
Overall Rating 4.5 / 5
SportNation Highlights:
Live Rank Best Live Betting Sites
Payment Rank Top Skrill Betting Sites
Full T&Cs Apply! Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. 18+

As a newcomer to the already congested sports betting scene, SportNation have made an impressive contribution. Their enormous welcome offer is certainly eye-catching and the generous pay-out levels and vast array of ongoing promotions make for a rewarding gambling session. This is a bookmaker attempting to cement its status as a top bookie, but we believe they have a long way to go: read this SportNation betting review to discover the must-know details!

Overview of the Betting Options

You’ll be pleased to here that the market selection is wide and varied at SportNation. In fact, they have an enormous selection of sports betting markets, giving users the opportunity to bet on sports such as Aussie Rules, Bandy and eSports! Read the following sections for a more detailed breakdown of market availability at SportNation.

Sports Markets and Betting Types

The football betting facilities at SportNation are incredibly comprehensive. Not only do punters have customary access to the most common football leagues around the world, but also the ability to include bets from very obscure division from Asian youth leagues, to Jamaican Premier League – this operator really has taken the sports betting restrictions to the absolute limit. This ethos is continued when we delve deeper into the various sporting directories across the betting site: tennis, boxing and cricket all display huge market offerings that you would come to expect from the leading bookmakers in the business. What is also encouraging to see is that the pre-match markets are so well organised and presented, giving users the opportunity to view upcoming fixtures well in advance and not just on the day of the event. This all equates to easy bet selection processing and, if you’re so inclined, mass accumulator building is an absolute breeze!

The massive market variety is also supported by a very well curated and deliberate list of bet type options. This gives the user a fantastic opportunity to find all the best available betting types for the most popular fixtures. A typical premier league fixture has more than 90+ markets, and tennis matches often carry up to 20 betting types including obscure selections such as total games won by an individual player. Look below at the table we have created outlining the most popular betting markets for the highest grossing sports in the world of online sports betting.

The Most Popular Markets at SportNation
Football Horse Racing Tennis Rugby Golf
Premier League Royal Ascot US Open Rugby World Cup European Tour
Champions League Cheltenham Wimbledon Six Nations PGA Tour
Europa League Grand National WTA Dubai Super Rugby The Masters
World Cup Finals Kentucky Derby French Open Challenge Cup The Open Championship
Serie A Dubai World Cup Australian Open Premiership US Open
Ligue 1 Belmont Stakes Davis Cup Top 14 Ryder Cup

The basic purpose of a betting site is to fulfil the need of the customer. If a new player looks at the upcoming fixtures and has a very particular prediction on a football game, but the new customer cannot find the market he is looking for, then the bookmaker is going to lose this player. SportNation have taken careful considerations when curating the bet types of the popular sports markets, and it’s safe to say you’ll be completely covered for all eventualities at SportNation.

In-Play Betting & Live Streaming

The live betting arena at SportNation is top-drawer, and this is completely down to the superior user interface that we mentioned up at the introduction. The most important aspect of live betting is the layout and presentation of the platform, users need to be able to seamlessly switch between markets and in certain cases, quick decisions based upon the available data and statistics. The importance of high odds levels and available markets is of course still incredibly relevant, but this is all secondary to an excellent betting platform. Unfortunately, SportNation does not provide any live streaming services at the live betting arena, punters in need of this should check out the fantastic live streams available at BetBright. This is disappointing as many bookmakers are now integrating this technology into their platforms; but given the high-quality graphics and statistics portal on the website it is not such a drawback. Many punters will have access to alternative streaming sources that far surpass the quality of the streams at any betting site.

Multiple Betting Options

Betting on accumulators at SportNation is incredibly easy. Players can stack the bet slip with as many as 20 selections. Whilst this is an incredible amount of selections to make on one combination bet, there are other options, or “systems”, as the betting industry likes to reference them. The bet slip will allow you to bet on many outcomes based off your selections from a double to 120 bets, also known as a Super Heinz.

Bet & Win Limits

The restrictions placed upon SportNation customers in terms of monetary value on the bets are incredibly relaxed. The high-rollers who love to stake four figures on markets will absolutely be able to do that with SportNation. One the other side of the coin, low-stakes, casual gamblers will have no problem placing small bets of as little as £0.10p. Given this wide range of betting limits there is something for everyone at this betting site.

Strong Odds Levels at SportNation 8

As any experienced online sports bettor will know, the pay-out levels at competing bookmakers tends to vary significantly, and it can sometimes be a real struggle to find the best value. The betting markets at this operator are incredibly varied and it must be said they do struggle to offer premium odds levels in darts and tennis, but in general the odds are extremely positive. For instance, football has a reassuring odds level floating around the 94% region. This is fantastic value and most punters would be hard pressed to find a bookmaker that gives them something significantly higher than those presented at SportNation.

Odds Levels for the Largest Sports Markets
  • .
  • Football93.07 - 94.75%
  • Horse Racing92.37 - 93.12%
  • Tennis90.80 - 92.04%
  • Rugby91.82 - 92.65%
  • Golf92.01 - 93.85%
  • Snooker91.49 - 92.37%
  • Darts90.92 - 92.13%
  • Boxing91.89 - 92.47%
  • eSports93.17 - 94.84%
  • ..
  • .....
  • Return to Player (%)


In summary, SportNation cannot claim to be a market leader in sports betting odds levels, but they can certainly be proud of the fantastic value they consistently offer their clientele in the most popular betting markets. This sentiment carries over into the in-play arena too, with live betting being such an enjoyable feature of the SportNation platform it would be a shame if they didn’t have the same high-value, but you’ll be please to know live betting is just as lucrative, if not more, than the standard pre-match betting markets.

The Betting Platform: User Experience/Interface8

The capability of modern technology companies to develop and maintain increasingly complex web-applications for online gambling has been something of a phenomenon, especially in the SportNation mobile platform – these systems have been expertly built and are responsible for the harmonious rhythm of the online sportsbook. The user interface (UI) is incredibly satisfying, drawing comparisons to the elegant NetBet platform not only does the color scheme look sleek and aesthetically pleasing, but the practicality of the web-app also makes gliding through the various directories an effortless task. The experience is also formidable, the SportNation betting site gives users an all-encompassing gambling product – players can bet, analyse and cash-out as you’d expect from a betting site worth it’s salt. All in all, the site looks fantastic. This is not something we can say about all bookies, and you can tell they have invested heavily into the backend of this platform, ensuring pages load fast, you can interact with various features easily and universally, and data is transmitted quickly due to the technological innovation.

How to Place a Bet

The bet placement process is very easy for a new user as it follows the same pattern of 95% of online sports betting sites. There really isn’t much to comprehend here, you simply select you betting markets in the usual way – making sure that you have selected the correct match and market before you confirm anything. The selections will appear stacked up on the bet slip, from here you can select your stake amount and then confirm the bet by clicking the big red button below! Look at our three-step visual guide on the bet placement process at SportNation.

  • [1] Make Your Selection(s)Make a selection at the SportNation sportsbook platformMake your selection at the sportsbook by adding markets to the bet-slip stack.
  • [2] Enter Your Stake AmountThe SportNation betting slip with the stake amount fieldEnter your preferred stake amount for the event.
  • [3] Confirm Your Selection(s)Confriming a bet at SportNation by clicking the place bet buttonConfirm your bet by pressing “Place Bets”.

Looking above you can see the similarities of this process and the intuitive nature of the platform. The bet placement process is incredibly quick, and you’ll be able to execute a bet order in roughly 5 seconds if betting on an in-play market to ensure there is no future developments in the match from when you placed the bet.

Information About the Company

Whenever entrusting a new bookmaker with your cash and your bets, it’s always wise to learn a bit about the business behind the website and the individuals and organisation who hold a stake in the operator. SportNation was launched after a re-branding in 2017, the brain child of Alan Brazil an avid football fan, the firm have targeted football punters and aim to build one of the best betting services for football betting in the UK!

The SportNation Business

The business went through a re-branding in the summer of 2017 and the SportNation brand re-launched a beautifully crafted sportsbook that has gone down an absolute hit with UK punters. This business seems to be very carefully built and they have times their entrance into the UK betting market at a perfect time: figures and statistics suggest that this is the most popular time throughout history for betting on football with billions of pounds being staked across the nation every year. It is certainly a welcome addition!

All About the SportNation Business 
Company Support Security Player Protection
Name:SportNation.bet Live Chat:24/7 Encryption:COMODO RSA Deposit Limits:Available
Head Office:Zug, Switzerland Phone:callback request Licence Number:000-045143-R-323955-001 Betting Limits:Available
Owner:Argyll Entertainment Email:help@sportnation.bet Testing Agency:ESSA Self Exclusion:Enforced
Employees:25 Fax: Audit Organisation:IBAS Child Protection:18+
Registered Players: Other: Anti Money Laundering Controls:KYC Partner Organisations:GambleAware

The company is situated in Switzerland, which is certainly unusual given how many betting sites are based in remote Mediterranean costal towns. But, nonetheless, the firm have launched and have been smashing it for the past 6 months attracting a massive and loyal base of customers.

Customer Service9

Another important feature of a betting site is the ability for customers to interact and solve their problems with an employee, in a timely and efficient fashion. Thankfully for customers of SportNation, the customer support system is incredibly responsive and easy to use. There is a live chat function which is usually the method of choice for most online players, you can be connected to a support agent within minutes and have your issues dealt with in a direct and professional manner. Alternatively, you can always request a call back from a support agent, or you can shoot them an email, or even write them a letter if you are so inclined!

Licensing and Security9

The SportNation brand is fully regulated and licensed by the relevant authorities and the security in place is standard SSL encryption, with the server key exchange being authenticated by the certificate provider COMODO. In general, there is no reason to be vigilant with this bookmaker; they have a stellar reputation for abiding by the laws and ethical guidelines. The operator is independently audited by IBAS and has taken precautions to protect against underage gamblers by enforcing the KYC protocols and partnering with Gamble Aware.

Bonus Points5

The final consideration of our review will be to award bonus points for high performance in certain criteria. As you can see below, SportNation has scored 50% of the available points. The absence of live streaming was a weakness of the betting site, but in the grand scheme of things this is negligible. The welcome bonus and markets were very high quality and that has managed to salvage this bookmaker a respectable score in the bonus points category.

  • Live Streams.0/3
  • Sponsorship.2/3
  • Awards.1/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.5

The bonus points category is just one of eight grading criteria we utilise to try and separate the top bookmakers from the mediocre. It gives you, the reader, a pragmatic and deliberate overview of the betting site and critically assesses the key attributes against the top players in the industry.

SportNation Betting: Top New Sportsbook

As a newcomer, SportNation have certainly pulled out all the stops to win over a section of the betting clientele. The betting site has been professionally built and comes packed full of cool and unique features that will make your betting experience all the more enjoyable. The integration of live streaming and a fully dedicated mobile app would elevate SportNation to the stratospheric levels of the UK’s top bookmakers.

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Strengths and Weaknesses of SportNation
  • Major Strengths
  • high quality betting platform
  • massive welcome bonus
  • Major Weaknesses
  • no live streaming
  • Minor Strengths
  • live chat support available
  • sleek user interface
  • Minor Weaknesses
  • slow withdrawals
  • laggy user experience
Full T&Cs Apply! Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. 18+

The SportNation welcome bonus is fantastic value, the odds levels are high and the platform is great to use. With all these boxes ticked it’s hard not to imagine SportNation growing into a mammoth brand that could potentially disrupt the monopoly currently held by the UK’s biggest bookmakers. To read more fantastic reviews on new bookmakers coming into the UK gambling industry, head over to our new bookmakers review page or checkout our dedicated mobile betting review.


This page contains all relevant information for the SportNation sports betting experience. If you require any further clarification, please send us an email at info@bestbettingsites.com.

When I receive the bonus amount, how will the money be deducted from my account when betting?

Whenever bonus funds are issued as part of any promotion or otherwise, a players real money balance will always be used first when placing Bets before any bonus funds can be used.