This site contains commercial content
Advertisement Disclosure
This independent comparison website helps consumers choose the best available gambling products matching their needs. We offer high quality advertising services by featuring only established brands of licensed operators in our reviews. We receive commission for advertising the brands listed on this page. This may influence brand ranking. Please note that although we endeavor to provide you with up-to-date information, we do not compare all operators on the market.

Reviewing the William Hill In-play Betting Offering

Few of the betting sites in our tests have performed as consistently well as William Hill. The online platform of the sportsbook – with its blue, white and gold colour scheme – is a reflection of its traditional, classic roots. But its in-play betting platform is also testament to the bookmaker’s ability to be simultaneously modern and up to date with all the latest essentials of modern day online sports betting. It has a huge array of features, cash out markets and competitive in-play odds, all of which are complimented by a user-friendly interface. There’s much to explore, so below then you’ll find a detailed review of all the important aspects of the William Hill live betting offering.

William Hill Live Betting Options - United KingdomUnited Kingdom Flag

Overview – Click to Find Out More
Live Sports 13+
Live Markets 38+
Live Odds 94.82%
Live Streaming Yes
Live Scores Live commentary
In-Play Bonus Welcome offer
Conclusion Great options
FAQ Questions answered
Free Bets £30
Visit William Hill Casino Visit Site!
Website www.williamhill.com
Overall Rating 4.6/5
William Hill In-Play Highlights:
Live Rank: Best Live Betting Sites
Sport Rank: Virtual Horse Racing
Full T&Cs Apply! New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.

The In-play Features

In terms of the completeness of its replicating of the pre-match platform’s options, William Hill does a great job. The bookmaker has obviously gone the extra mile to provide as much in-play coverage as possible. There’s a massive 24 sports available in-play which are accompanied by around 120 betting options. The in-play arena also retains the stylish colour scheme and layout of the main platform, meaning it is every bit as easy on the eye and easy to navigate around. If you’re a fan of betting in-play on multiple sports and utilising many different types of bets, then William Hill is one of the best destinations around.

Summary of Live Betting Options
Football Tennis Snooker Basketball Ice Hockey
Correct Score Match Betting Match Betting Handicap Betting Money Line
Next Goalscorer Next Point Winner Frame Betting Total Points Winning Margin
Match Handicap Tie Break 1st Colour Potted Total Points Odd/Even Total Goals
Team Goals Correct Set Score 1st Red Potted Quarter Points Over/Under Goals

A quick look at the table above confirms the bookie’s focus on live betting and relevant bet types. But there are also other even more specialised in-play bets. In fact, William Hill is one of the best for finding less common, original betting options. For example, there are often 5 minute markets for football fixtures, which facilitate super quick profits and multiple repeating bets to be made over a single fixture. There are also in-play enhanced odds specials that are listed in with the usual betting options. This was what in-play betting was created for and the beauty of in-play bets shines through here. As I touched on earlier, the interface looks great and functionality is very high. Upon entering the live arena, sports and events are listed in the middle, with the bet slip on the right hand side. Useful information is also supplied, such as the total number of markets and sports currently available in-play. There’s just one extra tab which is the live schedule for the coming day. This can be organised by sport or time and covers events over the coming week. Things look equally clean once into the interface for a specific fixture. The match interface is accompanied by a whole host of statistics and a running commentary that gives the information on all events.

The William Hill in-play betting odds are also very competitive. Our tests resulted in an average odds level of between 91.59 – 94.22% when a number of different sports were tested. This is definitely in the upper levels of the betting sites reviewed here. In-play football odds were also very high at a maximum of 95%. This is second only to BetVictor. Like almost all online sportsbooks, William Hill employs a bet slip that enlarges and minimises based on whether any selections are currently live or not. The slip here works as good as anywhere else on the market. Selections turn a darker blue once they have been clicked and appear in green in the bet slip. If odds change after a selection has been added to the slip but before it has been confirmed, then you’re made aware either by a red arrow pointing downwards if the odds have decreased, or a green arrow pointing up if they have increased. There’s also a message highlighted in red at the bottom of the slip that indicates any changes.

Live Streaming

The bookmaker offers live-streams for many sporting events through its William Hill TV (WHTV) function. Any events that are available to be live-streamed are indicated by the yellow TV symbol. As long as you have a positive account balance or have placed a bet in the last 24 hours, clicking on this symbol will allow you to watch the event. There are over 5000 of these events available to be streamed each year, across a number of different sports. On top of this, horse-racing streams are also available. This sport is pretty well catered for, with streams across UK, Irish and South African racing available. As is the norm, a bet is required to be placed upon a horse taking part in a race, in order to live-stream that race. The minimum bet is £1, which is the same as at most other operators, although there are one or two where the minimum amount is less. Ultimately, the live-stream offering is fairly strong, since all sports other than horse-racing are free to view and there is a fairly comprehensive selection. There’s also live betting and streaming available with the app, read our review of the William Hill mobile app to find out more.

The Best Live Scores and Statistics Provider

This is one area where William Hill was a clear winner from our tests. The statistics are match interface for in-play fixtures really are excellent and the bookie has clearly gone the extra mile. Along with goals, corners and cards, there is also penalties, shots on and off target, possession, times the woodwork has been hit, free kicks and throw ins. All these statistics can be split between each half or the total game. There’s running commentary with all the events that are relevant to in-play bets and even the team line ups are listed for bigger fixtures. If that’s not enough, some fixtures even have audio commentary so you can listen to a match. There’s a great amount of information for live fixtures here that really helps when betting.

The system for checking past results is also excellent. For some sports, results can be searched up to a massive three years prior. All the match statistics, as well as which bet types won and lost, are shown when searching past fixtures. The match commentary from the in-play infographic can even be read in full also. Almost all of the betting sites reviewed here offer some sort of results service, but this is by far the best we’ve seen. The bookmaker truly deserves the crown for best live score and statistics operator.

No Live Betting Bonus Offer

William Hill is up there with some of the best bookies in the world. Even so, just like all the rest, there is no dedicated live offer. However, you can find a list of William Hill bonuses to keep you satisfied.

Conclusion – A Top In-play Provider

William Hill’s consistently strong performances have certainly continued into its in-play offering. For live scores and statistics, the bookmaker topped the table, while its in-play odds and betting options both ranked in the top three. For live-streaming, the bookie ranks in the top half of the operators and its platform is one of the most user-friendly around. There’s also loads of unique William Hill live betting options, such as the numerous five minute markets, or the in-play enhanced odds specials that will appear for fixtures. The performance here is so consistent that there isn’t really a weak area throughout the in-play offering. If you’re a big fan of the in-play, our other favourite live betting site is Coral.

Pros and Cons of William Hill In-play Betting
  • Major Strengths
  • high in-play odds
  • Minor Strengths
  • great range of bet markets
  • user friendly in-play platform
  • Major Weaknesses
  • none
  • Minor Weaknesses
  • min bet £1 to live-stream


This page contains an in-depth analysis of the William Hill live betting platform, if you have any further questions regarding the content displayed here, send us an email at info@bestbettingsites.com.

What is William Hill TV (WHTV)?

William Hill TV is name of the bookie’s live-streaming service. If an event is available to be streamed, then it can be viewed through the WHTV service. To open the service, simply click on the TV icon, that appears next to fixtures that have a live-stream. To be eligible to view, you must have either a funded account or have placed a bet in the last 24 hours. For horse-racing, the event must have a bet of at least £1 placed upon it, to be live-streamed.