Superbet Embraces Hybrid Working Model

Romanian operator Superbet has developed a hybrid working model for employees at its new office in London. Staff will be able to combine working and holidays after the company recognised the demand for longer trips abroad.

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Online Operator Embraces Hybrid Working © Pixabay.

Romanian operator Superbet is embracing a hybrid model of working for its new offices in London.

Opening in October this year, the new building at 111 Buckingham Palace Road in Victoria will be a flexible office space for the company’s 75 strong UK workforce. However, as the operator expects this number to grow rapidly, it is initially subletting three-quarters of the 10,300 sq ft development.

The company also has offices in Poland, Austria, Croatia, Serbia, Cyprus and Malta and structures the offices by function. In London, operations are focused on financial services, including tech, trading, online, product and human resources.

Superbet has stated that the Covid-19 pandemic hasn’t impacted work on the new building, but it has changed how the company will work once things return to normal. The company state they are committed to introducing a model of working that will suit employees.

Superbet chief HR officer Di Maxfield-Twine said: “We want our people to blend the best of office and remote working in a way that works for them,”

“We are supporting our employees in making this shift by ensuring our offices are set for flexible working by removing individual offices and creating spaces for interaction and collaboration.

An interesting concept the company is considering is allowing their employees to combine vacations with working. For example, an employee might want to spend five weeks in Thailand and work remotely doing their normal job for two of those weeks.

Di Maxfield-Twine said: “We increasingly hear about our employees’ plans for longer trips abroad that could mix work together with vacations,”

Despite the company increasing its presence in London, the company state they currently have no plans to offer sports betting services in the UK.

In other company news, Superbet has teamed up with Gaming Innovation Group (GiG) to launch a new online casino offering in Romania using the Magic Jackpot brand.

Superbet has a chain of 940 retail outlets in Romania, and the Magic Brand games were popular with customers. The deal with GiG will see Superbet gain two class-H licences for the management and will see the games have an online presence on GiG’s network.

GiG CCO Ben Clemes said: “I am excited that we have gone live in Romania with Magic Jackpot, a well-recognised local brand with a retail footprint across the country.

“GiG’s technical igaming platform, combined with the local experience of Superbet and operational expertise at Magic Jackpot, will provide a market-leading experience to their players.

“It’s a proud moment for GiG to power the launch of a new brand while entering another regulated jurisdiction, which we have seen accelerate over the past few years, and we look forward to developing our presence further throughout 2021,”

Romania is one of the fastest-growing gambling markets, which has doubled in size over recent years. In 2020, the gross gambling revenue figures reached €1.4bn. Romania has a population of 19.41 million (2019).

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