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Serie A Betting: All the Facts, History, and More

The most beautiful championship in the world? A few years ago, it was. For sure, it’s still one of the most tactically challenging ones around. We’re talking about the Italian Serie A, third in the UEFA ranking behind the Spanish and English leagues. In recent years Juventus have dominated, and Inter and A.C. Milan have struggled to return to former glory. You will find everything you need to know about Serie A betting on this page – the tournament preferred by connoisseurs of European football. We will examine the best bookies and markets available, read on to find more.

Page topics: click to go to your favourite one!
Serie A
Best bookmakers for the Serie A

Discover their characteristics

Selection criteria

Choosing the best bookies


1X2, Under/Over, Handicap


Juventus, Napoli & others


CR7, Icardi, and Dzeko


Facts, stories and betting


Your questions answered

We will provide you with a comprehensive set of statistics, team and individual records, information on the top players, and the characteristics of the championship. We will do this as to allow you to bet in the most informed way. Wear the jersey of your favourite team and dive into our guide to betting on the Serie A.

Betting on Serie A: The Very Best Bookies

In the table below you will find the 5 best bookmakers for the Serie A. They make even the most demanding and shrewd bettors happy. The secret? Our stringent testing process that analysed types of bets available to the user, markets, odds, the presence of streaming, and the live section – which should come with statistics, livescore, and many betting options. Last but not least, the welcome bonus and promotions on offer also played a huge role in our weighting system.

The top 5 Serie A Sportsbooks
Bookmaker Bonus Offer Features Rating Secure Link T&C’s
Up to £20 79+ 93.89% 5/5 Visit Site! Full T&Cs Apply! 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.
Up to £10 78+ 95.52% 4.5/5 Visit Site! Full T&Cs Apply! *New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.
Up to £30 76+ 98.00% 4.5/5 Visit Site! Full T&Cs Apply! 18+. New Customers Only. Deposit via Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly.
Up to £30 75+ 92.40% 4/5 Visit Site! Full T&Cs Apply! Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days.
Up to £20 74+ 93.66% 4/5 Visit Site! Full T&Cs Apply! 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned

The Criteria We Use When Choosing the Best Bookmakers for the Serie A

There are numerous bookies that cater for betting on Serie A. Given the passion of English fans for the sport of football, it would be criminal of a bookie not to do so. However, there are a number of criteria that we have identified and that have allowed us to pick our Top 5, thus giving you the best bookies to bet with.

Each of these parameters will be discussed in detail in the following paragraphs. Here, we will limit ourselves to saying that the value of shares and payouts is fundamental to understanding how substantial a win could be. Equally important is the presence of periodic promotions, something that can make the experience of playing with an operator more rewarding. Having a streaming service is also of enormous use for live betting and having a large number of markets available is also desired.

Payouts: Why They Are Important

Surely, you’d prefer to win €100 betting on Serie A instead of €80? Knowing the value of odds and payouts is essential to choosing the bookmaker to rely on, because the payout is exactly the figure that indicates how high your winnings would be. The higher the percentage, the higher the profit. The minimum and maximum values of the payouts for the Serie A offered by bookies that make up our top 5 are found in the table below.

Best Serie A Betting Offers

In our bonus page we explain in detail the various promotions offered by online bookmakers for football. Unfortunately, there are very few directly targeted Serie A betting offers. Even so, bookies are always showing off their imagination to tease punters with fun and tasty offers and convince them to play on their platforms. These range from traditional multiple bonuses, with multipliers that increase winnings as the number of games you bet on increases, to higher odds on major games, to additional bonuses in the case of games without goals or refunds in the case of sending offs or goals from outside the area. So, keep an eye out!

Live Betting and Streaming

One of the most popular wagering methods is in-play betting, which is discussed in detail on our live betting sites in the UK page. All Serie A betting sites allow you to place these types bets and have some form of live offer. Some bookies are also able to offer streaming, something that allows you to watch the game comfortably, whilst having the chance to place a bet, all the while being able to see with your own eyes how a match is developing.

Number of Markets Available

If Serie A betting was limited to guessing the final result of a match, there wouldn’t be much to write about. Luckily, bookies try to offer users a large number of markets to bet on, so as to make the gaming experience more varied and enjoyable. Of course, betting on Serie A will have a different amount of markets depending on the relevance of the matches: a big match will also have more markets, while a smaller one will be more limited. In general, then, the same Serie A and major leagues, such as the Premier League, have more markets than a less followed tournament like the Belgian league. Finally, given the increasing use of mobile devices, as we explain on our app page, it is important that bookmakers for Serie A offer the same amount of markets for both desktop and mobile versions of their platforms.

The Different Kind of Italian League Markets

Let’s start with chapter you’ve all been waiting for, Serie A betting: in the next paragraphs we will talk about the different types of play, making the distinction between bets on the next single game in the fixture list and between so-called antepost, made before the season begins and in which you try to guess who will win the championship or who will get relegated. To accompany the different types of wagering, we will provide you with updated statistics on the Serie A, so that if you want to make a bet on one of the markets that we present, you can do so whilst being well-informed.

Bet on Individual Games

The first markets we want to talk about are those related to the game, or the games, that take place week after week are on the fixture list. We will introduce you to some of them, but it must be noted there are many more to be found, with some operators having even up to 150 types of play available. In the box below you will find the operator who, in our opinion, is really one of the best Serie A betting sites. For a more in-depth view of what we cover in the next paragraphs, please see our page dedicated to the types of bets on football.

The best bookie for the Serie A More than 100 markets on offer Live streaming on offer
Bonus up to £20
Full T&Cs Apply! 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.

Betting on the Final Result (1X2) and Stats

Let’s start with the most widespread and easily understandable of all the bets on the Serie A, the one on the final result of the match. Below you will find the graphic element that tells the statistics on the results of the 2017/18 season: as you can see, the home team victory was the result that occurred the most, whilst a draw the least, a figure below that of the Premier League. These figures are something to take into consideration, when choosing to place a bet, and can be helpful, particularly with games featuring equally matched teams.

Home team

In the 2017/18 season the home team won 43.16% of their games.


A match ending in a draw occurred 83 times, or 21.84% of the time in 2017/18.

Away team

During the 2017/18 season, the away team was victorious 133 times, or 35% of the time.

The Both Teams to Score Bet and Related Stats

If you want to place a both teams to score bet, you have to try and guess if both teams will score at least one goal in the game. The pie chart below tells us how it went in the 2017/18 season: the probability was 50/50, so it is very even as to whether this will happen or not. In tournaments like the Bundesliga this figure is very different.

Over/Under Market and Stats

If you think the next match between Juventus and Napoli will have a total of 4 goals, then you should bet for the ‘Over’. The Italian league is famed for its defence, however, if you think tradition will carry on, and there’ll only be a max of 2 goals, then choose the Under. This type of bet is predicting whether there are more or fewer goals of a fixed amount. Generally, this figure is 2.5. As to be expected, the under was more prevalent in the previous season.

Outright Betting on the Serie A

Betting on single games is obviously not the only type proposed by Serie A bookies. In fact, there are also the so-called antepost bets, ie on events of longer duration, such as the entire championship, and that are related to the final results of the tournament. In the following paragraphs, we will examine the statistics for some of them.

Betting on the League Winner

An image of the Juventus team celebrating Among the bets on the Serie A, the most classic of the antepost bets is the one that chooses the eventual champion. The 2017/18 season saw Juventus carry on their dominance, having won 34 titles. At a considerable distance in second place, are the two Milanese teams, both with 18 titles. Juventus have won the Scudetto 7 years in a row, and have a vice-like grip on the trophy in recent years. This market is often one that true punters would tend to avoid. A gimmicky market that can only be made profitable when combined with other league winners from European leagues, fashioned in a pre-season champions accumulator is your most likely way to utilise this market in the Serie A.

League Winner Without the Champion Bets

Second place medals As the name suggests, the purpose of this antepost market is to guess who will be second in the standings at the end of the Serie A season. This is a very interesting market and well quoted, since second place has been much more unpredictable in recent years, in the last championships, with Napoli and Roma, each twice finishing second in the past four seasons. Given the dominant nature of the Old Lady club in the Serie A, it is an interesting route to picking a top team in the Serie A. Finishing second place in this division is often a hotly contested battle, with plenty of viable candidates.

Betting on Teams to Be Relegated

Bari and Pescara FC logos In contrast to the champions, there are those teams who end up being relegated to Serie B. This market allows you to predict whether a particular team, will go down (“Yes”) or not. There is also the “Last in the ranking” variant, where you choose the team that finishes absolute last. In the image opposite, you can see the logos of Bari and Pescara, the two teams that boast the unenviable record of the highest number of relegations to Serie B.

Betting on the Top Scorer

Mauro Icardi and Ciro Immobile headshots with a football next to them This antepost bet does not concern the teams but instead individual players. Basically, you predict who will be the top scorer of the Serie A at the end of the current season. Understandably, the most popular strikers who have already won in the past have lower odds than the outsiders. In the image on the right, you will find the two strikers who won in the 2017/18 season, with 29 goals: Mauro Icardi of Inter and Ciro Immobile of Lazio.

All You Need to Know About the Serie A

Serie A information
The Serie A headquarters building
Name Serie A
Headquarters Milan
Year of foundatio 1929
Sponsor TIM, Nike, Panini
Website www.legaseriea.it/en
Number of teams 20
UCL places 4
Europa League places 3
Relegated teams 3

The Serie A is the top Italian football league. Its current formula, a double round-robin system, has been in place since 1929, while the first championship was awarded in 1898 with a two-group formula: the first team to win the title was Genoa. The team that wins the title, gets a badge which will appear on the club’s shirts for the entire following season. When every tenth title won is won, a star is assigned underneath the club’s crest.

Since 2004, the Serie A has been made up of 20 teams, with 3 relegations and 3 promotions from Serie B. The winner, the second, third and fourth team in the standings qualify for the Champions League, while fifth and sixth in the standings qualify for the Europa League. Additionally, the winner of the Italian Cup, the Coppa Italia, also qualifies.

In the table opposite you can find a summary of the Serie A. The tournament takes place between the months of August and May, with the recent introduction of a break in January and the simultaneous decision to play two rounds over the Christmas holidays. There are also two transfer windows. The summer one takes place in the months of July and August and ends, from the 2018/19 season onwards, at midnight on the Friday before the first day of the tournament. There is also a mid-season one that takes place in January.

A classic league that commands lots of respect around the world, you’ll be hard pressed to find a reason not to enjoy the football on display here. It is classically tactical, and critics will say the pace and style of the football is too slow and cagey. But this league has seen some exceptional talents over the years and remains one of the worlds most popular.

The official channel of the Serie A

The teams of the Serie A: An Overview

We will now devote ourselves to some paragraphs relating to the most prestigious and winning teams of the Serie A. We will provide numerous statistics on records of the Italian league, and we will find that it is not only the most popular teams, Juventus, Inter or Milan that excel here, although of course, they are the most present.

The Teams with the Most Serie A Titles

The team that has won the most championships in Italy is, rather unsurprisingly, Juventus, a 34-time winner (even if the Turin club attributes one more to itself, this title was stripped because of the match-fixing scandal known as Calciopoli in 2006). As you can see in the table below, the list is made up of Inter and Milan, second at 18, and Genoa, which boasts 9 titles, although the last one dates back to the 1923-24 season.

Teams that have won the most Serie A titles
Team Badge Number Won Stadium Foundation
Juventus 34 Allianz Stadium 1897
Inter 18 San Siro 1908
Milan 18 San Siro 1899
Genoa 9 Stadio Luigi Ferraris 1893
Bologna 7 Stadio Renato Dall’Ara 1909
Pro Vercelli 7 Stadio Silvio Piola 1903
Torino 7 Stadio Olimpico Grande Torino 1906
Roma 3 Stadio Olimpico 1927
Fiorentina 2 Stadio Artemio Franchi 1926
Lazio 2 Stadio Olimpico 1900
Napoli 22 Stadio San Paolo 1926

Which Teams Have the Most Fans?

The ranking of the teams with the highest number of fans in Italy substantially reflects the type of success the teams have had. Here, you can see in the image below Juventus is first, then comes the Milan duo, followed by Napoli, Roma, Fiorentina and the others. Juventus and Inter are also in the lead in terms of the number of season ticket holders.

A graph image depicting the number of fans each Serie A team has

What Are the Team Records of the Serie A?

In the next boxes, we have decided to introduce you to some team records from the Serie A: all information that may come in handy when you decide to bet later on. We’ll talk about the longest streak of consecutive wins, the teams with the longest time in the league, and more. Find out what the statistics tell you with us!

  • Inter Milan shirt
    Team with the most consecutive wins

    The team with the most consecutive Serie A victories is Inter Milan. In the 2006/07 season, they reeled off 17 victories in a row. This helped them win the league by 22 points!

  • Inter Milan shirt
    Team with the most seasons in the league

    Since its inauguration in 1929/30, there has only been one team to have played in every season. Inter Milan. That is 87 seasons in a row.

  • A.C. Milan shirt
    Team with the longest unbeaten streak in the league

    Not to be outdone by Internazionale, A.C. Milan hold the record for the longest unbeaten streak in the Serie A. They went a staggering 58 games without defeat, from May 1991 to March 1993.

  • Juventus Shirt
    Team with the fewest goals conceded in a season

    Since the Serie A expanded to 20 teams, meaning 38 games now make up a season, Juventus have had the best overall defensive record. In 2015/16 they only conceded 20 goals, guided by the safe hands of Gigi Buffon.

  • Napoli Shirt
    Team with the most goals in a season

    Surprisingly it is Napoli that head this list. Spearheaded by Dries Mertens, they scored 94 goals for the season. Even so, this was only good enough for third place.

Return to the Best Bookies for the Serie A

The Best Players in the Italian League History: New Stars and past Heroes

When betting on Serie A football, you need to know of which teams are the most dominant, but it is very useful, especially for some markets, to have a clear idea of the players who are also the best. That’s why in the following sections you will find information on the top players in the league, the legends and individual records of the stars of the tournament.

Top Scorers of the Past 5 Seasons

Forwards are generally the players that are most loved: it’s their responsibility to score the decisive goals for victory and to make the dreams of the fans come true. Traditionally, Italy has always been a land of great strikers, and those who have won the top scorer title in the last 5 championships can certainly be part of the category. You can find them in the table below.

Top Serie A scorers of the past 5 years
Season 1st 2nd 3rd
2017/2018 Mauro Icardi (Inter), 34 Ciro Immobile (Lazio), 34 Paulo Dyabla (Juventus), 22
2016/2017 Edin Dzeko (Roma), 29 Dries Mertens (Napoli), 28 Andrea Belotti (Torino), 26
2015/2016 Gonzalo Higuain (Napoli), 36 Paulo Dyabla (Juventus), 19 Carlos Bacca (A.C. Milan), 18
2014/2015 Luca Toni (Verona), 22 Mauro Icardi (Inter), 22 Carlos Tevez (Juventus), 20
2013/2014 Ciro Immobile (Torino), 22 Luca Toni (Verona), 20 Carlos Tevez (Juventus), 19

Stars of the Serie A

The Italian championship is one of the most important in Europe and has always boasted a large number of stars. After a few years of decline, in recent seasons this trend seems to have resumed, and the Serie A can boast of some of the most famous and best players on the international scene, starting with Cristiano Ronaldo who, along with Leo Messi, is the best player in the world. Look at the players below and see if you agree with our choices.

  • Cristiano Ronaldo headshot
    Cristian Ronaldo – CR7 arrives in Italy

    Ronaldo arrived at Juventus for €100 million and is the number one superstar in world football.

  • Mauro Icardi headshot
    Mauro Icardi – the captain fantastic

    ‘Maurito’ is one of Serie A’s most prolific strikers, and captain of Inter and is always at the top of the scoring charts.

  • Gonzalo Higuain headshot
    Gonzalo Higuain – El Pipita of the Rossoneri

    Higuain has scored bags of goals since arriving in the Serie A. Having had spells at Napoli and Juve, he now finds himself at A.C. Milan.

  • Edin Dzeko headshot
    Edin Dzeko – the giant of Roma

    One of Roma’s star players, Dzeko’s strong and modern game is well suited for the Serie A.

  • Marek Hamsik headshot
    Marek Hamsik – Napoli Legend

    The all-time leading scorer and captain of Napoli, Hamsik is a legend not only in the city of Naples, but also the Serie A.

Serie A: Legends of the League

It’s not just the present that is important. The Serie A has seen some of the most beloved champions of football compete against each other. Champions who are inextricably linked to a jersey, such as Francesco Totti, Paolo Maldini and Javier Zanetti, or those who have delighted audiences at numerous stadiums such as Roberto Baggio. Discover them in the table below.

The legends of the Serie A
Player Seasons Appearances Championships Goals
Roberto Baggio 19 424 2 205
Francesco Totti 25 619 1 250
Alessandro Del Piero 18 478 6 188
Paolo Maldini 25 647 7 29
Javier Zanetti 19 615 5 12

Individual Player Records

Whilst we have already looked at team records, there are also many individual records in the Serie A. The legends of Italy dominate here, as we look at the most appearances, most goals, and clean sheets. Who has the worst discipline record? Find out below!

  • Paolo Maldini headshot
    Player with most appearances 

    Paolo Maldini, the legendary A.C. Milan stalwart, made 619 Serie A appearances with the club.

  • Gianluigi Buffon headshot
    Goalkeeper with the most clean sheets in a season

    Gigi Buffon has twice had 21 clean sheets in a season, in 2011/12 and 2015/16. He is Italy’s best-ever goalkeeper.

  • Silvio Piola headshot
    Most league goals

    One of Italy’s greatest ever player’s, Silvio Piola’s career spanned the years 1929-54. With 274 Serie A goals, his record remains unbeaten, with Francesco Totti in second with 250.

  • Marek Hamsik headshot
    Player with the most assists

    Marek Hamsik has notched 69 assists so far in his career, is leading the current Serie A players in career assists.

  • Gabriel Paletta headshot
    Player with the worst discipline

    With 9 red cards in his relatively short Serie A career, Paletta takes the crown for the player with the worst discipline, although Daniele De Rossi is not far behind!

Serie A and Its History of Betting

Football lovers have experienced great seasons, dominated by legendary teams, such as the Great Turin side decimated by the aerial tragedy of Superga in 1949. Arrigo Sacchi and Fabio Capello’s Milan, dominated in Italy and Europe in the 1990s, pair up with Juventus in the 60s, or with Inter in the record-breaking team led by Trapattoni in the late 80s, or with the team that won the “triple” (the three championships – Coppa Italia-Champions League) in 2010. We have seen championships won by surprise teams, such as Hellas Verona in 1984-85 or Sampdoria in 1990-91, but the last few years have seen an absolute and apparently unscrupulous domination of Juventus, who have won the last seven consecutive tournaments. Such a long history goes hand in hand with a passion for betting. In the image below you will find four fundamental stages of this, including some unsavoury episodes.

An image depicting the history of Serie A in text form

Serie A Best Betting Sites

Betting on Serie A: How Does It Work?

At the beginning of this page, we said that betting on Serie A is not easy to get right: it is, in fact, a very difficult championship from a tactical point of view, which involves a lot of players and the tradition of Italian football is its the defensive strength. This does not mean that the games always end without a goal, indeed, the statistics on Under / Over bets tells us the opposite, but there is no doubt that the approach to the game pays great attention to the defensive phase.

That’s why it’s important when partaking in Serie A betting to keep in mind the characteristics of the teams, statistics on goals for and against, and pay particular attention to the latest head to heads, and form: in this way you can get a more accurate idea for your bet.

Serie A and Their Bookmaker Partners

Although this phenomenon is slightly decreasing compared to a few years ago and recent legislative developments could drastically reduce the amount of advertising permitted, many Serie A companies still have a “betting partner”, i.e. a sponsorship or commercial cooperation contract with one of the online bookmakers. The formulas may vary, and go from being present on the shirt, perhaps in the form of the back sponsor, with the name written on the back of the shirt, to having advertising on electronic billboards on the edge of the field. Over the years, almost all teams have had or still have an agreement with a bookie: the last to “give in” was Inter, which in 2017/18 was linked to the online bookmaker bwin. In the table below you can find the list of clubs that currently have a partner.

Serie A teams and their betting partners
Atalanta Bologna
Cagliari Chievo
Empoli Fiorentina
Frosinone Genoa
Inter Juventus
Lazio Milan
Napoli Parma
Roma Sampdoria
Sassuolo SPAL
Torino Udinese

Which Bookies Should You Watch out For?

It goes without saying that there are some bookies out there you need to watch out for. Therefore, we recommend betting on sites that we feature here. They are all fully licensed by the UK Gambling Commission and are fully safe and secure.

Those we have selected in the Top 5 are really the most competitive sites for your Serie A betting needs. That doesn’t mean, of course, that if you choose another one, you’ll necessarily get hurt. However, we ask you to trust the choice made by our experts, considering the fact that there are many cowboys out and about.

Facts and Tales About Betting on Serie A

The world of online gambling often brings about interesting anecdotes and of course betting on Serie A is no exception: in the three blue boxes below you will find many interesting wagers related to the top Italian division and its players.

  • A map image of Sardinia
    The biggest win on Serie A

    In February 2016, a fifty-year-old man from Oristano, Sardinia, bet around £10 and won a massive £700,000! Not bad.

  • The Serie A logo
    How much sponsorship is generated?

    Last year, over £120 million was generated through sponsorship from bookmakers in the Serie A.

  • Ivan Perisic headshot
    An unfortunate tale

    Serie A star Ivan Perisic could have won a punter £140,505 at this year’s World Cup. After a crazy four-fold acca was placed, all that was left was for Ivan to score. He hit the post instead! Unlucky.

Carlos Tevez

It’s still the toughest league in the world. It’s the university of football. Tactically, it’s at the highest level here and we suffer on the field.


If you have any doubts or queries relating to the Serie A, please do not hesitate to write to us at info@bestbettingsites.com. We’ll get back to you as soon as possible.

Is it possible to place a 1X2 bet not on the final result but on the first half result?

Yes, it is possible, the 1X2 at the end of the first half is one of the most common variables on the bet on the result. Under/Over can also refer to the first half of the game.

Can you place an antepost bet on which team will qualify for the Champions League?

It depends on the operator. Some may have already included it in their sportsbook, but for the ones that dont, nothing prevents it from being included at a later time.

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