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MoPlay Review: The New Player Analysed

Information Update: MoPlay have closed their sportsbook, we will update this space with latest developments regarding this operator. Check out our best 10 UK bookmakers for alternatives.
MoPlay, with football partnerships with Manchester United and Watford already in place have a clear focus for investing in their product with a customer focus. Our MoPlay review will take a thorough look at what this sleek website has on offer, including sports markets, betting options, the live arena, and more. Read on to see how it fares.

Our Rating of MoPlay - United KingdomUnited Kingdom Flag

Overview – Click to Find Out More
Sports to bet on 31
Avg. markets (EPL) 117
Live streaming No
Payout rate (EPL) 92.35%
Sponsorship Manchester United
Languages offered English, German
Customer service Live Chat/Email
Licensing UK Gambling Commision Number: 50970
Free Bet £30
Website www.moplay.com
Overall Rating 4.5 / 5
MoPlay Highlights:
Sports Rank Best Betting Sites
Payment Rank Top PayPal Betting Sites
Full T&Cs Apply! Please gamble responsibly. 18+

Being a new player, MoPlay aren’t scared to test new things, whilst also giving the user what they are used to. They have designed their platform with the mobile bettor in mind, hence the name, yet their SB Tech interface transfers fantastically across all of the interfaces. With this in mind, follow our next sections to see how it fared and for tips on how to use it.

An Overview of the MoPlay Sports Betting Options

You will be happy to know that with MoPlay there are numerous betting options available, over 10,000 to be precise. The team have made sure there are a wide range of betting outcomes and obscure options to choose from. We are pretty sure you’ll be able to find whatever you are looking for when it comes to choosing a bet.

Sports Markets and Betting Types

You would need to be looking to bet on the most obscure sports if you can’t find what you are looking for here. There are over 35 different sports on offer, from all the traditional ones such as football, horse racing, greyhound racing, tennis, and golf. What is especially appealing are the offering of esports, and smaller sports such as water polo, surfing, MMA, and bandy. MoPlay also offer specials such as Globen Globe, or even Game of Thrones betting. The handy trending bet feature also allows you to check what other punters are betting on, just in case there is too much choice for you to choose!

The Most Popular Sports Markets at MoPlay
Football (131) Basketball (38) Ice Hockey (29) Tennis (37) Golf (14)
Premier League  NBA NHL Wimbledon US Open
Champions League  Euroleague AHL US Open Ryder Cup
La Liga Bundesliga German Eishockey Liga French Open US Masters
Bundesliga ACB League Champions Hockey League Australian Open US PGA Championship
Serie A Lega 1 Euro Tour ATP Events Race to Dubai
Ligue 1  Eurocup Russia KHL WTA Events Open Championship

The MoPlay sports selection is not only characterised by the type of sports but also the number of leagues they cover. Obviously, all the major leagues in football, such as the Premier League, Champions League, and La Liga are there, but they also have a great selection of smaller leagues, even as far as the Argentian reserve league! This means there’s generally always multiple games to choose from. It’s not just football, MoPlay sportsbooks is full to the brim with choices, from ice hockey European leagues to all types of snooker tournaments.

They have obviously invested a lot of money in what they cover and seem to take pride in giving the punter numerous markets when they want to bet. Take an NFL game, for example, there are over 76 markets available per game! For the modern punter, it really does offer a lot and shows they are at the forefront of this area.

In-play Betting and Live Streaming

MoPlay has a good range of in-play betting, with plenty of markets to choose from. The very handy infographic allows you to be able to follow games with ease and make decisions quickly on what you want to bet on. The only are we feel let down by is the lack of live streaming. Something which would be a great addition in the future and would really push this operator over the edge.

Multiples Bets

A good way to make a lot of money is to bet using an accumulator. With this bookie, you’ll be happy to know that they actually encourage this type of betting and are really encouraged through various promotions. You can select up to 20 bets for your acca, which is an incredible amount and is better than most other competitors.

Other types of bets such as Trixie, Patent, Yankee, Canadian, Goliath, Heinz, and Super Heinz are also on offer, which means you’ll be more than covered in the types of bets you want to place. It’s something we were really impressed with when doing our MoPlay review.

Bet and Win Limits

MoPlay betting is also defined by its maximum win limits, the payouts are up to a whopping £1 million, which puts it right up there with the big players. Punters will also be anxious to know what the minimum bet is, and at £0.10 it is pretty decent. It could be lower, but for a new site, it seems ok. If you are a high roller used to playing at places like William Hill, this operator is a pretty good new alternative.

With a pretty low minimum bet, it also means more casual players are catered for. All-in-all it is a well-rounded bookie that offers all types of players to opportunity to enjoy betting on the website.

MoPlay Odds Levels8

Overall, we were pretty impressed by the levels here. MoPlay odds give you the opportunity to get a great return on your pound. They go up to 97%, which is up there with the best. Obviously, it depends on the sport, with Golf only going up to 91.78%, but that is to be expected, as not all sports will pay out the same. In the table below you will see the sports on offer and how they all generally offer a pretty good return. If you Ice Hockey, you’ll also be a fan of this operator with odds going all the way up to 95.68%!

Odds Levels for the Largest Sports Markets
  • .
  • Football95.01 - 97.18%
  • Basketball92.03 - 94.14%
  • Ice Hockey94.71 - 95.68%
  • Golf90.18 - 91.78%
  • Snooker92.84 - 93.87%
  • Cricket93.23 - 94.01%
  • Darts90.15 - 93.21%
  • ..
  • .....
  • Return to Player (%)

For such a new sportsbook, we are pretty happy at the levels on offer here. We’d prefer darts to be a bit higher, but in general most major sports are nicely offered. What you have to be aware of is that sometimes bookies do change the odds levels, so be sure to keep up to date, as to know what you expect to receive from your winnings.

MoPlay UK Platform8

Overall the platform is sleek and easy to use. It looks pretty basic, but that is because the desktop is based on its mobile app design. As they are a modern operator, MoPlay have implemented all the latest technology when developing the site. The website uses SB Tech software and makes able to perform across all types of platforms. The other site using this at the moment is 10Bet, and MoPlay compare very well against them.

Because of its design, it is easy to navigate and performs quickly. Nothing is overcrowded and you can find what you want extremely quickly. It looks as though they really have taken the customer experience into account, as they don’t mess around with flashy gimmicks, instead make it simple for the punter to find what they are looking for.

How to Place a Bet

Placing a bet with this bookie is incredibly straight forward. Of course, you first have to be signed up and logged in, so make sure you do this before trying to bet! Once logged in, it will bring you to the homepage, from here you can find the sport you want to bet on, there is a handy navigation bar on the left-hand side for you to do this. Once you find your sports and click on it, you’ll see a whole host of markets to choose from. Once you choose a competition you like, you’ll then be able to see what events are on offer. You can then find which one tickles your pickle.

  • [1] Make Your Selection(s)MoPlay bet selection with a circle around the selected choiceBrowse through the available sports, then pick your sport, with that area you can then click a specific event, and finally a market.
  • [2] Enter Your Stake AmountMoPlay stake amount selection of 1000Now you have chosen a market, you can decide how much is an appropriate amount you’d like to stake on the bet.
  • [3] Confirm Your Selection(s)MoPlay bet confirmation page with a circle around the place bet buttonConfirm your bet by pressing “Place Bets”. This will send your request to the server and will confirm after a few seconds.

Once you’ve found the event, click on it, and this will then be added to your betting slip. This can be found on the right side of the page. Once you’ve located this you can see there is a white box. Here is the amount you wish to stake. You can enter anything from the minimum to the maximum here, depending on your budget and what you would be comfortable with risking losing. Type in your number, then click the purple “place bets” box. Boom! You’re bet has been placed. It’s pretty easy, right? If you are still struggling, simply follow the steps in the table and you will be ready to make your first bet with MoPlay!

Additional Company info

So far, our MoPlay review has extensively covered the betting platform. Now it is time to delve into the business behind it. There are many things to consider here, such as proper licensing and regulation, and customer support. All things that are important to ensure a fully functional betting platform.

The MoPlay Business

MoPlay is the new kid on the block. Whilst its headquarters are in Malta, rest assured that it also has obtained its licence to operate from the UK Gambling Commission. It was only formed in 2018 so its history is pretty limited. It’s part of the Addison Global Limited group who are committed towards being innovators in the mobile betting industry. We would definitely say it is the new school style of bookie. Check out the business info table below for more information.

All About the MoPlay Business
Company Support Security Player Protection
Name:Addison Global Limited Live Chat:7:00 – 24:00 Encryption: Comodo SSL Deposit Limits:adjustable
Head Office:Addison Global Limited is at 57/63 Line Wall Road, Gibraltar Phone: Licence:000-050970-R-328650-004 Betting Limits:adjustable
Owner:Juergen Reutter (CEO) Email:Complaints@moplay.com Testing Agency:eCOGRA Self Exclusion:available
Employees:100 + Fax: Audit Organisation:IBAS Child Protection:enforced
Registered Players:unkown Other:FAQ Anti Money Laundering Controls:KYC Partner Organisations:GamCare

The company’s strategy is pretty clear. To maximise partnerships in order to stand out from the crowd. They are millennial focused, and this can be seen in their name, as mobile is very important part of their business. Even their desktop site is a direct replica of their mobile offering. They are run by and for the tech generation and it shows. They are an ambitious company and we’ll see how well this transfers in the next few years, as if they keep it up they could emerge as a leader in the market.

Customer Service7

Overall, we were a little disappointed with what was on offer here. Yes, the live chat is a fantastic inclusion, but there is no phone number and the only email available is for the complaints departments. We thought it was little hard to find this contact, and we’d recommend setting up a specific contact page on their website.

To be fair to MoPlay, the FAQ section is comprehensive, and the live chat is great. The company employees are professional and handled all our enquiries very quickly. So, if you ever have a problem, you’ll be sure to have it answered. The way their website is set up is for the user to find all the info per their FAQ, so this is the main reason why there is no specific contact page and is only a slight flaw on their overall customer service offering.

Licensing and Security9

Although a new player in the world of online gambling, MoPlay ensure they meet the strictest security and safety measures. Their site is SSL encrypted enabled by Comodo, meaning all your information is safe and secure when playing on their website. What’s more, even though they are based in Malta, they do have a licence to operate in the UK, issued by the UK Gambling Commission, something which is an essential legal requirement when operating in the country.

Player protection is also important when it comes to assessing a bookie, and this operator is committed to responsible gambling. Deposit limits can be set at a maximum amount, self-exclusion, time out, and referral and blocking options all exist. They are also associated with GamCare, in order to help those who have or are in danger of addiction. In this day and age, this type of ethical behaviour must be a standard for bookies, so we are happy that they have adopted this stance. Overall the site is very secure, and they do their upmost to keep gambling safe for its punters.

Bonus Points7

The final factor we will look at in regard to the assessment of the betting site are a number of categories we have created below. Although they are not essential to the overall performance of the site, they serve as that added little extra that can push a bookies rating over the top. Whilst MoPlay served well in some of the categories, they didn’t do well in others, and can simply be put down to teething problems of a new operator. The thing they really struggled with in our rankings was the lack of live streams. Here they rated 0/3 and it is something which they can look to improve on in the future.

  • Live Streams.0/3
  • Sponsorship.3/3
  • Awards.0/2
  • Extra Markets.1/1
  • Bonuses.1/1
  • Bonus Points.5

As it is still a newcomer, they haven’t won an award yet, but we think this will change it the future. In terms of sponsorship they are at the forefront in this field already. They are really pushing for the football market in the UK and have already secured deals with both Manchester United and Watford. To have such prestigious teams on board already is clearly a strength and is the main reason they scored 3/3 here. They will be looking to get more partnerships in the future, so keep your eye out for any new deals. Overall, they fell short on a couple of things, which is why they only scored 5/10 in the bonus round, but give them a few years and they will surely improve on this.

Conclusion: An Excellent Newbie

At the end of this review, MoPlay have come out with our respect. Yes, they are new, but they haven’t cut any corners in what they are offering. We have given them a very respectable 78/100. Not all of our new operators score so highly. This is mainly due to the number of betting options and markets available, something that is really impressive for such a young buck. Furthermore, they have strived to make partnerships with respected football teams and is something that will endear them to any punter who is a fan. If you choose MoPlay UK, you are pretty certain you’ll get a fantastic gaming experience.

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Strenghts and Weaknesses of MoPlay
  • Major Strengths
  • plenty of betting options
  • high odds
  • Major Weaknesses
  • no customer support number
  • Minor Strengths
  • live-betting features
  • Minor Weaknesses
  • no live-streams
Full T&Cs Apply! Please gamble responsibly. 18+

Naturally, there is always room for improvement. Not every site is perfect and it’s pretty impossible to achieve. To this end, we’d recommend that MoPlay implement a better customer support page for their website, and also consider adopting live-streaming in the future. They aren’t major flaws, but we feel this improvement would enhance the punter’s experience even more and would definitely put them up there with the very best bookies, and so far, we’d say they have done a pretty good job at adapting to the online world of betting.


Throughout this page with have given our in-depth analysis of the MoPlay Sportsbook. If you have any additional questions or queries, we can ve contacted via email at info@bestbettingsites.com .

What’s the best way to verify my account?

The best way to do this is to send a document verifying your identity, via the ‘Documents Upload’ section in ‘My Account’. This could be a passport or driving licence. You also need to do the same to verify your address, so you’d need a utility bill, bank account statement or similar. Keep in mind, the address has to be the same as the one you signed up with.