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Full X Factor Betting Guide: Best Sites, Odds and Tips

X Factor is a massively popular TV singing extravaganza that features aspiring new acts from the UK and Ireland. In our guide to X Factor betting, we’ve profiled our pick of the bookmakers and how you can seek out the most competitive odds when you bet on X Factor.

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X Factor Betting
Best Bookmakers for X Factor

Discover their features

odds

Discover the bookies with the best payouts

Bets

Types of bets available

Bonus

The top offers to rely on

Tips

For betting on X Factor

Rules

How the show works

FAQ

Frequently asked questions

Since the ITV show was launched, X Factor has established itself one of the most anticipated novelty betting markets of the year. We’ll help you seek out the best bookies to place a wager on X Factor. Get informed and read our X Factor Betting Guide before you place a bet.

Top Bookmakers for the Best X Factor Odds

Below are our best value bookies for betting on X Factor. With our hand-picked selection of bookmakers, you will be able to get the most competitive X Factor odds and biggest selection of betting markets. All of our recommended betting sites are regulated by the UK Gambling Commission, meaning they are safe places to bet.

The Best X Factor Betting Sites
X Factor Betting Site Bonus Highlights Rating Bonus Link: T&C’s
Up to €30 in Free Bets 25+ 92.78% 4.7/5 Visit Site! Full T&Cs Apply! *New customers only. Opt-in required. Min Deposit: €10. First deposit matched up to €30. 1x wagering at odds of 1.75+ to unlock Free Bet. Debit card and Paypal deposits only. This offer is valid for 7 days from your new account being registered.
Bet £5 Get £20 in Free Bets 25+ 92.85% 4.6/5 Visit Site! Full T&Cs Apply! 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.
Up to £50 in Free Bets 20+ 92.24% 4.6/5 Visit Site!
100% Boost x2 Odds on Your First Bet 20+ 91.95% 4.5/5 Visit Site! Full T&Cs Apply! Exclusive to new members. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Valid for 60 days after registration. 18+
Bet £5 Get £20 in Free Bets 25+ 92.56% 4.4/5 Visit Site! Full T&Cs Apply! First single & E/W bet only. Odds of 1/1 or greater. 2 x £10 bet tokens. Free bet stakes not included in returns. Free bets are non withdrawal. No free bet expiry. Eligibility restrictions. 18+. begambleaware.org
The top X Factor betting sites

Top 5 X Factor Betting Sites

  • 🥇 Betway ✪ Easy to Use Software
  • 🥈 Coral ✪ Established High Street Bookie
  • 🥉 Sporting Bet ✪ 24/7 Customer Support
  • Grosvenor ✪ Sleek User-Friendly Platform
  • Skybet ✪ Loyalty Club for Regulars

As you can tell, there are a wide selection of bookies that you can choose to do your X Factor gambling. It is a yes from us for all of these sites. So, take a look at their software and promotions before making your selection.

You should always pick the bookie that is best fits your needs. Before you place your X Factor bets, have a glance at our summary of top X Factor Betting Sites by category below. There you’ll see what each of them have to offer.

The Best X Factor Betting Sites by Category:
🏆 Best X Factor Betting Bonus 2024 Betway
✅ Best for Types of Bets Skybet
💶 Most X Factor Markets Coral
⭐Dedicated Promotions Skybet
💰 Top Offer for New Players Grosvenor
📈 Top X Factor Odds Grosvenor
📺 Excellent Live Coverage Coral
🎁 Biggest Sportsbook Welcome Bonus Sporting Bet
✨ Top Extra Features Betway
⏳ Ante-Post X Factor Markets Coral

As you can see, each of our featured X Factor bookmakers has different strengths. And remember, most reputable sportsbooks in the UK will offer this popular show, so visit our hompeage to read in depth reviews and see what is on offer.

The Latest X Factor Betting Odds

Our table of X Factor betting odds show which acts are best placed to win the latest series. Click our links below to visit the sites of each individual bookmaker and get their latest prices. Will you back the favourite or take a chance on one of the acts who is expected to be voted out early on?

It is often clear who the standout performers are as the show begins. Remember though, looks and personality can play a role with who is popular with the public and the judges. Each judge usually has a favourite act who they support the most passionately. Try to consider all of these factors to inform your choices when you bet on the X Factor winner.

Possible Bets

As one of the most popular shows on British television, there are a wide variety of options when you bet X Factor. The show generally runs from early autumn towards Christmas. You can bet on the weekly elimination markets or the results of the overall show.

Betting on the Winner of X Factor

Keep it simple and bet on who you think will be the X Factor series winner. Choose your favourite singer and back them outright for overall victory. Alternatively, select who you think will prove the most popular with the public and judges. The earlier you pick out the potential winner, the better X Factor odds you will get.

Betting on Weekly Eliminations

Each week one or more acts will be voted out and you can bet on who you think it will be. Sometimes one shaky performance can seal the fate of a singer and get them the boot. Correctly identifying who is at risk each week and backing them to be eliminated can be a solid strategy for X Factor betting.

Betting on the Winning Judge

Each X Factor judge mentors one of the categories of finalists. Some judges are better mentors than others – by choosing appropriate songs, cultivating a winning image and coaxing a top performance out of their acts. If you think one judge has the edge or has a better group of singers under their tutelage, then you can bet on them to succeed.

Betting on the Finalists

Three or four acts usually make the Grand Final of each series , and you can bet on who will make it that far. Your X Factor betting odds will be considerably skinnier for this market than for an outright win, but if you think a singer is a dead cert for the final then this could be prudent choice.

Betting Bonuses

Make sure you get the best value from your X Factor bets by using one of our sign up bonuses. The bonus below is straightforward and easy to claim, plus there are plenty more where that came from. Look at our list of best betting bonuses to find one which fits your needs.

Over 30,000 Betting Markets Easy to Claim Free Bets
Up to €30 in Free Bets
Full T&Cs Apply! *New customers only. Opt-in required. Min Deposit: €10. First deposit matched up to €30. 1x wagering at odds of 1.75+ to unlock Free Bet. Debit card and Paypal deposits only. This offer is valid for 7 days from your new account being registered.

Some operators will offer specific X Factor bonuses and promotions as the show is broadcast. There could be enhanced odds, free bets or odds boosts to take advantage of if you bet on X Factor with a particular bookie.

Betting Tips

Every series presents a brand-new betting market – as a fresh bunch of hopefuls try to win the X Factor crown. Regular X Factor watchers can use their knowledge to make smart betting decisions. That doesn’t stop new viewers from also having a chance to make the right X Factor betting choices too.

X Factor betting can appeal to both casual fans and die-hard devotees of the franchise. You can also do live betting as you watch the show. Betting on X Factor adds an added layer of excitement to your Saturday night television viewing.

The Format and Rules of the Show

Absolutely anyone can enter X Factor! The show starts with open auditions around the country, progressing to the bootcamp and judges’ houses stage. Eventually between nine and 16 acts are chosen to take part in the final show and each judge is given a category (boys, girls, groups and over 25s) to mentor. When the X Factor TV shows begin, every act performs at least one song per week on live television to a live audience and panel of expert judges. Each week one or more contestants is voted off the show via a combination of the judges’ decision and a public vote. In the Grand Final, one act is chosen as the series winner – receiving a recording contract and the X Factor title.

Familiar Faces

X Factor is a show that is as popular for the judges as the performers themselves. The show has launched several worldwide stars, but the judges are the ones who often steal the limelight and keep viewers tuning in week after week.

  • X Factor judge Simon Cowell
    Simon Cowell 

    The man we all love to hate, Simon Cowell is the creator of the X Factor franchise and has acted as a judge in most series of the show. Famously critical, his withering catchphrase, “it’s a no from me”, is used to reject expectant hopefuls. Cowell has signed some of the most popular X Factor contestants to his record label.

  • Singer Leona Lewis
    Leona Lewis 

    Winner of the third series of X Factor, Leona Lewis was the first true superstar produced by the show. She wowed the judges and public alike with her powerful voice and strong performances. Since her X Factor victory, Leona Lewis has sold over 30 million records globally and become one of the most famous female singers in the world.

  • The group One Direction
    One Direction 

    Harry, Niall, Liam, Louis and Zayn only finished third, but have become the best-selling former X Factor contestants of all-time. The five singers each applied for the show as solo candidates but were put together as a group after failing to progress through the auditions. With 70 million in record sales later, the rest is history!

  • The band Little Mix
    Little Mix 

    In the history books as the 2011 X Factor champions. After becoming the first group to win X Factor, Little Mix established themselves as the biggest girl group of the decade. Like One Direction, the group were formed during the X Factor show and developed under the public gaze. 

  • X Factor judge Louis Walsh
    Louis Walsh 

    The Irishman is a popular X Factor figure. He proved to be such a draw that they brought him back after he initially left as a judge. His chemistry with fellow judge Cowell entertains the viewers and is a key selling point of the show. And he seems to know a bit about music too!

Strange X Factor Acts and Weird Performers

The show is known for its great singers, but a key part of the show are the assorted oddballs and bizarre characters who also take part. Here are a few of the more notorious X Factor acts that we remember for all the wrong reasons!

  • X Factor contestant Rylan Clark
    Rylan Clark

    Rylan Clark is now a popular television presenter, but it is easy to forget that he began his career as an X Factor novelty act. Rylan appeared on the ninth series of the show  – where his odd song choices, questionable vocal delivery, and ongoing feud with Take That’s Gary Barlow made him stand out.

  • X Factor contestants Jedward
    Jedward

    The bequiffed Irish identical twins appeared in the sixth series of X Factor. Jedward managed to parlay their memorable X Factor stint into four albums and a string of TV appearances on both sides of the Irish Sea. They also represented Ireland at the 2012 Eurovision Song Contest.

  • X Factor contestant Honey G
    Honey G

    After experimenting without weird acts for a season or two, rapper Honey G finished fifth in X Factor’s 2016 series. Frequently criticised by judge Nicole Scherzinger, Honey G was kept in the contest by the other judges on more than one occasion – sparking accusations that this was purely for TV ratings. Surely not?

Final Thoughts on X Factor Betting

X Factor betting provides great entertainment and an extra way to enjoy the show as you bet on X Factor winner. Predicting the opinion of the judges and the outcome of the public vote can keep punters on their toes and give them a rooting interest each week. X Factor is one of several well-known TV shows that you can place a bet on, proving that betting doesn’t always have to be about sport. Take a look at our list of the best novelty betting sites to see some of the other non-sporting betting markets that you can get involved in.

FAQ

We aim to make our articles as informative as possible. Below are some of the frequently asked questions related to our X Factor betting guide. We hope that this covers some of the most common queries from our users .

🥇 What are the best X Factor betting sites?

All leading UK bookmakers will give you a chance to bet on X Factor. As the show is so popular, you’ll be able to shop around to find the best X Factor betting odds. Take a look at our top five X Factor bookmakers and make your selection.

🔍 Can you bet on X Factor?

Yes! You can bet on X Factor during every week of the show. Either make your prediction of who will be the overall winner or vote on who will get eliminated. All big UK bookmakers carry X Factor odds and a range of markets, so you’ll be able to get involved on your favourite site.

🤔 What are the odds on the winner of X Factor?

Check out our dedicated section to see the most recent X Factor odds. Generally, it is one of the early favoured singers who wins the series. However, sometimes an outsider can get on a roll with the public and an act can be eliminated at any time.

🏆 Are there any bonuses for betting on X Factor?

There aren’t any bonuses we know of right now, but you could find enhanced odds and X Factor promotions as the show airs. Just check the individual bookie sites when the show restarts on ITV. You can also sign up to a bookmaker and use their new customer bonuses for your X Factor betting.