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Full I’m a Celebrity! Betting Guide: Top Bookies & Tips

I’m a Celebrity betting is a fun way to enjoy the popular reality series. But how do you know which famous star will win? Luckily, our in-depth guide explains everything, from where to get the best odds to the top tips and bonuses for I’m a Celebrity! betting.

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I’m a Celebrity!
Best Bookmakers for I’m a Celebrity!

Discover their features


Discover the bookies with the best payouts


Types of bets available


The top offers to rely on


For betting on I’m a Celebrity!


How the show works


Frequently asked questions

In the following sections, we explain how we evaluated the top I’m a Celebrity! bookies. We factored in all the important criteria pertinent to gamblers, including the payouts and markets they offer, famous winners and how the show’s format impacts the way you bet on the show.

The Best Online I’m a Celebrity Bookmakers

We tested all the sites we could find offering I’m a Celebrity! betting odds using our extensive gambling experience. We rated each bookie individually on multiple benchmarks, then combined our results giving us our final ranking. Here are the results of our tests:

The Top 5 I’m a Celebrity! Betting Sites
I’m a Celebrity! Betting Site Bonus Highlights Rating Bonus Link T&C’s
Up to£20 In Free Bets 5+ 94.24% 4.8/5 Visit Site Full T&Cs Apply! 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Up to£30 In Free Bets 5+ 87.68% 4.5/5 Visit Site Full T&Cs Apply! Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days.
Up to£100 Welcome Offer 5+ 94.56% 4.3/5 Visit Site Full T&Cs Apply! New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01. Place 5 x £10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Get 1 x £20 free bet. Up to five times.
Up to£20 In Free Bets 5+ 91.27% 4.1/5 Visit Site Full T&Cs Apply! Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+.
Up to£30 In Free Bets 5+ 86.45% 4/5 Visit Site Full T&Cs Apply! New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
The top I'm a Celebrity! betting sites.

Best I’m a Celebrity! Betting Sites

  • 🥇 Ladbrokes ✪ Great Ongoing Promotions
  • 🥈 Betfred ✪ Top-Notch Security
  • 🥉 Betfair ✪ Full Service Betting Exchange
  • Paddy Power ✪ Loads of Novelty Bets
  • William Hill ✪ Famous High-Street Brand

During our tests, I’m a Celebrity! bookies stood out for certain features when compared to the competition. You can see each one’s superior strength in the preceding table. Expert gamblers know to search for bookmakers that appeal to their personal preferences.

Another common way to search for I’m a Celebrity! betting sites is by category. Though bookmakers try to appeal to a wide player base, they also fit certain niches better than the rest. Here are the best I’m a Celeb! betting sites by category:

The Best I’m a Celebrity! Betting Sites by Category:
🏆 Best I’m a Celebrity Betting Bonus 2021 Betfair
✅ Best for Types of Bets Ladbrokes
💶 Most I’m a Celebrity Markets Betfair
⭐Dedicated Promotions Betfred
💰 Top Offer for New Players Betfair
📈 Top I’m a Celebrity Odds Betfair
📺 Excellent Live Coverage William Hill
🎁 Biggest Sportsbook Welcome Bonus Betfair
✨ Top Extra Features Paddy Power
⏳ Ante-Post I’m a Celebrity Markets Paddy Power

As we alluded earlier, the site you choose is down to your personal preferences. You should only create an account for I’m a Celebrity! betting if the operator appeals to your individual tastes. Otherwise, you won’t be comfortable, which is crucial when you’re gambling with your hard earned money.

I’m a Celebrity Betting Odds & Payouts

Perhaps the most important aspects of any bookmaker are the payouts it offers. Bookmakers build the vigorish, or commission, into their odds, so the higher the sum of the odds (when converted to percentages), the less commission the bookie charges. Here are the 2020 I’m a Celebrity! betting odds:

The Odds on the Winner of I’m a Celebrity!
Contestant Odds Recommended Betting Site Secure Link
Giovana Fletcher 7/2 (4.50)* Visit site
Shane Richie 7/2 (4.50)* Visit site
Jordan North 5/1 (6.00)* Visit site
Mo Farah 5/1 (6.00)* Visit site
AJ Pritchard 6/1 (7.00)* Visit site
Jessica Plummer 12/1 (13.00)* Visit site
Beverly Callard 16/1 (17.00)* Visit site
Hollie Arnold 20/1 (21.00)* Visit site
Victoria Derbyshire 20/1 (21.00)* Visit site
* Prices are subject to change. Please check for any changes on the recommended betting site.

As you can see, the highest odds offered for contestants vary by bookmaker. When you bet, you should shop around for the best I’m a Celebrity! odds you can find. That means opening accounts at a couple of the top I’m a Celebrity! bookies listed on this page.

Over the long run, your bankroll will thank you for putting forth a little bit of extra effort. Plus, it gives you a chance to capitalise on some very generous bonus offers.

I’m a Celebrity Betting Markets

Half the betting battle is finding the best market to bet on. When you consider I’m a Celebrity! betting odds, you should do so across various markets. It’s not always as simple as taking a punt on the eventual winner, which we explain in the following sections.

Betting on the Winner of I’m a Celebrity!

This is the most straightforward I’m a Celeb! betting market. Simply wager on who you think wins the show, when compared to the odds offered. If you’re new to I’m a Celebrity! betting, this is market you should concentrate on.

Next Contestant to Be Eliminated

To be successful, this market requires you watching all the episodes. Based on previous instalments, you can start thinking about who gets eliminated next. If you pick your spots and get this one right a few times, it can lead to a healthy bankroll at the end of the series.

To Be on the Show

One of the most unique ways to bet on I’m a Celebrity! is to wager on who appears in the show. This is different compared to other reality shows, where the participant list is known before the show starts.

Since there’s no way to accurately predict who takes part, this bet should be used strictly for fun.

Top Male & Top Female

You can also wager on the top finishers by gender. This market is most beneficial when you believe a man and a woman will finish well. If you bet by gender and guess both top male and top female correctly, then you have a great chance at a solid payday.

I’m a Celebrity! Betting Bonuses

To attract new customers, bookmakers frequently offer welcome packages with bonus funds or free bets up to a specific amount of your total deposit. Here is our top I’m a Celebrity! betting site welcome bonus:

Generous Welcome Offer Top-Notch Betting Exchange
£100 Welcome Offer
Full T&Cs Apply! New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01. Place 5 x £10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Get 1 x £20 free bet. Up to five times.

Bonuses aren’t always what they seem, however, and terms and conditions change frequently. That’s why we suggest reading the bonus specific terms set forth by the bookmaker for every promotion you’re interested in. If you aren’t comfortable with them, you can still bet without accepting the bonus.

How to Beat the I’m a Celebrity! Bookies

Every gambler wants to know the magic equation that helps them win consistently. Unfortunately, no such thing exists. However, there are several steps you can take to improve your chances at beating I’m a Celeb! betting sites. Here are our top tips:

Following these tips won’t guarantee wins, but having a system greatly increases your probability of success. Once you’re comfortable following these steps, you can use them as a starting point to develop your personal system.

Show Format & Rules

Before the show begins, each celebrity nominates a charity that producer ITV makes donations to over the course of the show. Additionally, all the stars are compensated for potential loss of earnings while they are filming.

Bushtucker trials are a way for contestants to win food and treats for the camp. There are two types of trials; eating trials, which usually entails eating insects or unmentionable animal parts, and physical/mental challenges that involve obstacles or other tasks.

A fan vote decides the participants for each Bushtucker trial. Each successfully completed challenge earns the camper a star redeemable at the show’s kiosk. Additionally, Dingo Dollar challenges earn contestants show specific currency, which are also used to earn treats from the kiosk.

For each elimination episode, celebrities compete in challenges. The bottom three are forced into the elimination challenge. The last place finisher is then evicted from the jungle camp. The last person standing is crowned the “King” or “Queen” of the show.

The Biggest I’m a Celebrity! Stars

As of the 20th series of the show, 230 celebrities have tried their luck in the Australian jungle, but only 20 have won the title. Here are some of the most famous I’m a Celebrity! contestants over the years:

  • Tony Blackburn
    Tony Blackburn

    Way back in 2002, Tony Blackburn became the very first King of the Jungle. But he’s no stranger to trailblazing; he was also the very first disc jockey featured on BBC Radio 1 when it launched in 1967.

  • Martina Navratilova
    Martina Navratilova

    One of the greatest female athletes of all time, her intense competitive spirit showed during the show’s eighth series. While she eventually lost out to Joe Swash, she finished runner up and was that series’ Top Female. Talk about an ace.

  • Carl Fogarty
    Carl Fogarty

    One of the best World Superbike racers ever, Carl Fogarty raced to victory in the show’s 14th series, finishing ahead of singer Jake Quickenden and TV presenter Melanie Sykes by eating a large cupful of live mealworms, fried tarantulas and some choice unmentionable animal parts. The Queen named him a Member of the Order of the British Empire in 1998.

  • Harry Redknapp
    Harry Redknapp

    Any football fan knows this name. Harry Redknapp is one of the most successful football trainers in English football and brought that fire and determination with him to the show. He won the programme’s 18th series after retiring from his 34 year football club management career.

  • Mo Farah
    Mo Farah

    Sir Mohamed Farah is one of the most famous athletes to ever wear British colours. Farah is the most decorated British track athlete ever and took part in the 2020 series but finished a disappointing 5th. He’s known for his unbelievable string of consecutive victories in the 10,000m between 2011-2021.

Fun Facts & Anecdotes

Since it’s a reality television show, much of the series is unscripted. This format lends itself to loads of fun and entertaining stories. Here are some interesting facts about I’m a Celeb! you may not know:

  • Warning, danger ahead.
    The “Talk of Doom”

    Since the show can get intense at times, the producers send all the contestants an introduction packet about what to expect on the show. Additionally, the producers have a chat with the contestants to make sure they’re prepared and understand everything about the tasks awaiting in the jungle. This is known as the “Talk of Doom”.

  • Limit one item per customer.
    One Item per Person

    The jungle spares no one, not even prominent celebrities. The producers go the extra step to make sure there are no creature comforts on the show – except the one luxury item each contestant is allowed to bring from home. There’s even a limit of three pairs of underwear!

  • A TV camera filming.
    It’s All Filmed Live

    The show was filmed with no delay, up until John Lydon, the infamous Johnny Rotten of Sex Pistols fame, swore in series three. The show now uses a five second delay to catch anything inappropriate for live television. Live filming also means that hosts Ant & Dec have a bizarre filming schedule, from 2:30am until 10:30am.

I’m a Celeb! Betting: Get Me Odds Here!

I’m a Celebrity… Get Me Out of Here! is wacky, wild and always entertaining. You can watch stars perform outrageous acts from the comfort of your own home, far away from the sticky, icky and gooey challenges the show is famous for – and you can bet on all the ridiculous action.

If you love high stakes drama, you can also check out our guide to the best Love Island betting sites. You can also head over to our novelty betting bookies where you can read through our top options.

Or, if it’s just general bookmakers you’re after, have a look at our best betting sites for a list of our top wagering options. We reviewed all the online bookmakers listed there, so you know exactly what to expect before you sign up.


While we try to make all our guides as comprehensive as possible, our readers occasionally have more in-depth questions they need answered. We answer all the most common I’m a Celebrity! betting queries in the next section. If you have any other concerns, drop us a line at contact@bestbettingsites.com.

🥇 What are the best I'm a Celebrity! betting sites?

The best I'm a Celebrity! betting sites are ones licensed by a relevant gambling authority. In the UK, for instance, that would be the Gambling Commission, which certifies all bookies are compliant with local laws. Here is our list of the best I'm a Celebrity! betting sites.

🔍 Can you bet on I'm a Celebrity!?

Yes. You can bet on I'm a Celebrity! anywhere it's legal to bet on television, provided the bookie offers odds on the show. Check out our list of I'm a Celeb! betting markets for a complete breakdown of the markets usually offered for the show.

🤔 What are the odds on the winner of I'm a Celebrity!?

The I'm a Celebrity! betting odds change after each episode. Here are the odds to win the show at the time of writing.

🏆 Are there any bonuses for betting on I'm a Celebrity!?

No, you won't find any specific I'm a Celebrity! bonuses. However, you can use most operator welcome packages anywhere in the sportsbook, so be sure to take advantage of our recommended offer.