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Guide to Britain’s Got Talent Betting: BGT Odds, Bookies & Bet Types

Britain’s Got Talent is a British television schedule mainstay. But who wins this year’s edition of the famous talent competition? Our Britain’s Got Talent betting guide breaks down everything you should know before you make your wagers.

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Best Bookmakers for Britain’s Got Talent

Discover their features

Odds

Discover the bookies with the best payouts

Types

Types of bets available

Bonus

The top offers to rely on

Tips

For betting on BGT

Rules

How the show works

FAQ

Frequently asked questions

In the following paragraphs, we analyse the top BGT betting sites and explain how to find the best BGT odds and bonuses. Our intensive research provides you with extra background information on the judges, former contestants and previous winners to help you make this year’s picks.

The Top BGT Betting Sites

The first step for any bettor is selecting a bookmaker. This can be a daunting process because there are many factors you need to consider. You should evaluate the security, payout levels and other features a site offers before deciding where to put your money.

Luckily, we did the hard work for you. Security is our number one priority for our readers, so we only list licensed operators on our site. We then compared each site’s pros and cons, leaving us with our list of the best Britain’s Got Talent betting sites.

The Best Britain’s Got Talent Betting Sites for 2024
BGT Betting Site Bonus Highlights Rating Bonus Link T&C
Up to £30 In Free Bets 14+ 94.82% 4.9/5 Visit Site! 18+. PlaySafe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum of £10 stake on odds of 1/2  (1.5) or greater on sportsbook (excluding virtual markets). Full T&Cs Apply. https://www.begambleaware.org/. #ad
Up to £20 In Free Bets 14+ 92.55% 4.8/5 Visit Site! Full T&Cs Apply! 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Up to £20 In Free Bets 16+ 93.21% 4.2/5 Visit Site! Full T&Cs Apply! Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+.
Get £40 When You Stake £10 14+ 92.13% 4.1/5 Visit Site! Full T&Cs Apply! New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.
The top Britain's Got Talent betting sites.

Top 5 BGT Betting Sites

  • 🥇 William Hill ✪ Best Britain’s Got Talent Betting Site
  • 🥈 Ladbrokes ✪ Top Bookmaker for TV Specials
  • 🥉 Paddy Power ✪ Most BGT Betting Markets
  • Betfred ✪ Best BGT Bookmaker for Beginners

Experienced gamblers know each bookie has areas superior to those of its closest competitors. Using this knowledge, we isolated each operator’s number one feature. You can see the results in the table above.

Another common way the pros decide on a new sportsbook to bet at is by choosing one according to their preferences. Some punters like big bonuses, while others look for the best odds. Here are the top BGT bookies per category:

The Best Britain’s Got Talent Betting Sites by Category:
🏆 Best BGT Betting Bonus 2024 William Hill
✅ Best for Types of Bets Paddy Power
💶 Most BGT Markets Ladbrokes
⭐Dedicated Promotions William Hill
💰 Top Offer for New Players Betfred
📈 Top BGT Odds William Hill
📺 Excellent Live Coverage Ladbrokes
🎁 Biggest Sportsbook Welcome Bonus Paddy Power
✨ Top Extra Features Betfred
⏳ Ante-Post BGT Markets William Hill

Finally, the one you choose should come down to your personality and preferences. Knowing what each site does well and where it underperforms is pivotal to your success as a gambler. This is why we recommend opening accounts at multiple bookies so you have the best solution for every situation.

BGT Odds: The Highest Payout Sites by Contestant

One of the simplest ways to improve your returns is by shopping around for the highest payouts. That’s why many professional bettors have accounts at multiple betting sites. Here are the 2020 BGT odds broken down by finalist and bookmaker:

The Odds on the Winner of Britain’s Got Talent
Contestant Odds Recommended Betting Site Secure Link
Jon Courtenay 6/4 (2.50)* Visit Site!
Sign Along With Us 11/4 (3.75)* Visit Site!
Nabil Abdulashid 9/2 (5.50)* Visit Site!
James and Dylan Piper 10/1 (11.00)* Visit Site!
Steve Royal 20/1 (21.00)* Visit Site!
Magical Bones 20/1 (21.00)* Visit Site!
Aidan McCann 33/1 (34.00)* Visit Site!
Jasper Cherry 33/1 (34.00)* Visit Site!
Damien O’Brien 66/1 (67.00)* Visit Site!
* Prices are subject to change. Please check for any changes on the recommended betting site.

As shown in the table, Britain’s Got Talent odds vary across bookmakers. Some contestants have higher odds at one BGT betting site compared to the rest. This is because bookies change the odds over time to limit their liability, which savvy punters take advantage of by shopping around.

Popular Britain’s Got Talent Betting Markets

Since Britain’s Got Talent is a competition, there are several betting markets to choose from. Choosing the correct ones to stake on and lay off of are vitally important to your results at Britain’s Got Talent bookmakers. We explain each one in detail in the following sections.

The Britain’s Got Talent Winners Market

This bet is as straightforward as they come. You are simply choosing who wins the competition. Given the large field of competition, many X-Factor betting strategies are also successful here, like betting on multiple contestants to win.

Something to keep in mind is the BGT betting odds are longest for this market at the beginning of the show, but they decrease over time as more contestants are eliminated. This helps bookmakers limit their exposure and liability.

Contestant to Make the Final

This is considered a proposition bet, and unfortunately isn’t always available. However, value can be found if you are confident a competitor has won over the judges. With BGT betting you’re wagering on the judges coming to a majority vote.

Contestant to be Eliminated

The elimination wager is a popular proposition bet most often found during the earlier semi-final episodes. Instead of betting on who makes it to the final round, you’re wagering on who gets eliminated next.

Podium Finish

This market is frequently found right before the finals. If you’re confident a contestant or act is going to do well, you can bet on them to finish in first, second or third place. The odds won’t be as high as betting on an act to win but this bet provides a nice buffer if your choice comes up short.

Britain’s Got Talent Betting Bonuses

Unfortunately, not every site has bonuses for Britain’s Got Talent betting. All is not lost, however, because you can take advantage of a site’s welcome offer and use it on anything, provided it meets the minimum odds requirements. Here is our favourite site for bonuses:

Low Playthrough Requirements Ongoing Promotions for Members
£20 In Free Bets
Full T&Cs Apply! 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Almost all betting bonuses come with strings attached, so read through the terms and conditions before accepting one. There are things to watch out for, including playthrough requirements, location restrictions and minimum qualifying odds. If you aren’t comfortable with them, don’t be afraid to decline the offer.

Tips for Betting on Britain’s Got Talent

Like all forms of gambling, your success at Britain’s Got Talent betting depends on your ability to identify value. Value is found when you bet on acts that have a higher chance of winning than the odds imply. Here are some more basic BGT betting tips:

While we can’t stress enough how important it is to watch the show, there are more common strategies people use for Britain’s Got Talent betting. For instance, betting a winner after a poor performance and betting early give you better odds, and betting on multiple acts to win lessens risk.

The BGT Show Format

Britain’s Got Talent is a TV show where contestants compete with whatever talent they wish to demonstrate. Contestants first must pass a preliminary audition to make it to the TV auditions. From here, contestants must impress the judges to make it to the live rounds.

Once reaching the live rounds, the acts attempt to impress the judges and public to gain enough votes to proceed to the following round and ultimately the finals. The winner of the finals is the act with the most votes from the public.

The role of the judges is to interview the contestants and stop poor acts. Each judge has a buzzer; if all are pressed, the contestant must stop performing. Additionally, the judges vote whether an act proceeds to the semi-finals.

Semi-finalists are divided into groups and two acts advance from each. The advancements are determined by two votes. The audience vote determines the first, second and third place finishers in the semi-final, and the judges choose whether the second or third place finisher advances.

The finals use the same format, but the winner is decided strictly by the public vote. Winners get a cash prize, a place in the Royal Variety Performance in front of the British Royal Family and a chance at commercial contracts.

BGT Judges & Famous Winners

Britain’s Got Talent has turned both judges and contestants into household names. The show is known for its ability to get previously unknown performers into the spotlight. Here is an overview of the show’s most famous names:

  • Simon Cowell
    Simon Cowell

    The creator and producer of the Got Talent franchise, Simon Cowell started as an unknown record producer and talent scout in the music industry. He’s now one of the most famous men in the world after a string of TV hits. He performed judging duties on all 14 series of the show so far.

  • Amanda Holden
    Amanda Holden

    Amanda Holden had her fair share of acting credits before becoming a judge for all 14 series of BGT. However, the show launched her career from fringe actress to bona-fide celebrity. She’s been a mainstay of the series and it seems like that’s not going to change anytime soon.

  • Alesha Dixon
    Alesha Dixon

    One of the members of early 2000s rap group Mis-Teeq, Alesha Dixon was already a famous celebrity before she joined BGT as a judge for the show’s sixth series. She’s also spent time as a judge on Strictly Come Dancing, so she’s more than familiar with the demands of the gig.

  • David Walliams
    David Walliams

    David Walliams is one of the funniest people. An accomplished comedian, he brings the wit and humour to the judging panel. After achieving fame as a funny man, he’s gone on to write children’s books that are highly respected in their own right. He took over for Michael McIntyre in series six.

  • Susan Boyle
    Susan Boyle

    Susan Boyle is probably the most famous contestant to make a name for herself on BGT, and she didn’t even win the show. She made waves with her amazing rendition of I Dreamed a Dream from the musical Les Misérables during series three. She’s gone on to become a multi-millionaire and won numerous awards in the process.

The Best Britain’s Got Talent Stories

With a show that provides a platform to otherwise unknown, regular people, you’re bound to get great stories. Ranging from the heartwarming, to the hilarious, to the bizarre, here are the best Britain’s Got Talent moments throughout its run:

  • Lee Ridley performing as the Lost Voice Guy
    The Lost Voice Guy Lee Ridley’s Victory

    Lee Ridley, also known as the Lost Voice Guy, is one of the best stories to come out of Britain’s Got Talent. Speechless for 37 years due to severe cerebral palsy, he got his first speech device at age eight. He never thought about performing as a stand-up comedian until his friend mentioned he’d be good at it, and the rest is history.

  • Susan Boyle performing on BGT
    Susan Boyle’s Rise to Fame

    We already mentioned Susan Boyle, but we feel her story is worthy of two sections. Boyle was catapulted into the spotlight after her performance and wasn’t ready for the initial shock of all the attention. A decade later, however, she’s now an award winning, multi-platinum selling recording artist. She’s a great reminder to follow your dreams.

  • Paul Potts performing on BGT
    Paul Potts – From Phone Shop to On Top

    Paul Potts appeared on the 2007 season of Britain’s got talent, singing a full rendition of Puccini’s Nessun dorma at his audition. It received a standing ovation from the audience and left the judges speechless. He eventually won the competition and moved on from his job as a manager at Dixon’s Carphone to become a full time solo opera singer.

Britain’s Got Talent Betting – Makes the Cut

Britain’s Got Talent betting is a fun way to spice up weekend television. The show is already entertaining but adding a financial interest to it makes it can’t miss TV. With a range of bets from futures to contestant props, we always look forward to the new series.

If you’re interested in betting on TV shows but aren’t keen on the current BGT odds, check out our novelty bets page. We have loads of guides just like this one for various shows so you can get in on some primetime television action.

FAQ

While we try to make all our guides as comprehensive as possible, our readers occasionally have more specific questions, which we answer below. If you have any additional questions or concerns, feel free to contact us at info@bestbettingsites.com.

🥇 What are the best Britain's Got Talent betting sites?

The best Britain's Got Talent betting sites are ones licensed by a recognised gambling authority. In some places, for instance, this would be the Gambling Commission. A licence from a recognised authority is the number one indicator you can trust a bookmaker.

🔍 Can you bet on Britain's Got Talent?

Yes, you can bet on Britain's Got Talent if betting is legal in your jurisdiction. We suggest you familiarise yourself with all the local laws pertaining to gambling before you place any wagers. Check out our BGT betting tips for how to get started.

🤔 What are the odds on the winner of BGT?

What makes BGT betting so fun is how the odds change after each performance. We found ourselves tuning in each week to find new betting opportunities based on how contestants performed on that episode. Here are the BGT odds for the finalists.

🏆 Are there any bonuses for betting on BGT?

Unfortunately, it's difficult to find specific bonuses for Britain's Got Talent betting. What we recommend doing is taking advantage of a site's welcome bonus and using that to wager with. You can see our best BGT bonus site and sign up there to get started.