Spreadex Seals Burnley Sponsorship Despite Fan Backlash
Spread betting company Spreadex becomes front-of-shirt sponsorship of Premier League Burnley despite a backlash from the club’s supporters who oppose the deal. Many fans took to social media to vent their anger over the multi-million-pound deal.
Online spread betting operator Spreadex has become the front-of-shirt sponsor for Burnley football club after signing a multi-million-pound deal.
The company’s logo will be present on the club’s home, away and third shirts. The new-look kit will be on display when the Premier League club start their campaign at home against Brighton & Hove Albion in the 3 pm kick-off on 14th August.
Spreadex will work with the club on several community and charity initiatives throughout the season as part of the deal. The company will also have access to the club’s stars for promotional purposes and display advertisements on the LED perimeter board advertising at Turf Moor. They will also enjoy a presence on Burnley’s club website and digital media assets.
The company is headquartered in St Albans and offers a spread betting product and more traditional bookmaker services via its Spreadex Sports brand. They employ 150 staff and are licenced by the UK Gambling Commission and Financial Conduct Authority (FCA).
Dave MacKenzie, Spreadex CEO, said of the deal: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.
“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly run club with such an established history and reputation.
“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”
The deal comes somewhat as a surprise as in January, Alan Pace promised a review of the club’s sponsorship strategy as fans were unhappy with the previous sponsorship deal with LoveBet.
An American consortium took over the club in a £170m deal who installed former Wall Street banker Pace as the new Burnley chairman.
John Robertson, a fan of Burnley sent a message to Pace via Twitter that read: Something important to me, as it is to MANY fans, is that @AlanPaceBFC considers whether we need the £ from Gambling co.s? I hate my club’s historical endorsement of being ‘a sucker’ (for not having a bet), and I hope this is something that can be cleaned up
Pace first Tweeted: “It’s [gambling sponsorship] an issue I’m aware of and have my own personal views on, too. I can promise it will be reviewed as part of the overall commercial strategy for the club.”
He then added: “There may be some historic contractual obligations, but it’s an issue I’ll be reviewing with my team for the long-term.”
Therefore, replacing one gambling company with another has not gone down very well with some Burnley fans. George Poole Tweeted: “Money talks eh… what a joke!”. A sentiment shared by Andy Barton, who said: “I’m almost certain that the chairman stated that we would move away from betting companies.”
Although some supporters were more understanding, Mark Ashworth commented: “Only had a few months to find a new sponsor after the last one ended their deal early, so I’d imagine this was the highest bidder in that short time. Only a 1-year deal, so I would assume they are going to work hard to find a longer-term one for the coming years”.
Although the deal’s financial details have not been made public, it is believed that the deal is similar to the one they had with LoveBet, who paid £7.5m per year to the Clarets.