Sports Betting Accounts for 16.40% of Gambling Market

Latest figures from the Gambling Commission shows that online sports betting accounts for 16.40% of the gambling market. Retail sports betting accounts for an additional 16.90%.

Online sports betting accounted for 16.40% of the UK’s total overall gross gambling yield latest figures from the regulator show. The Gambling Commission revealed that despite an overall drop in revenue, online sectors showed an 8% upturn between April 2019 and March 2020.

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Online Sports Betting Accounts for 16.40% of Market © Pixabay.

In releasing its bi-annual update yesterday, the UKGC was reporting on a difficult time for the industry. The time-frame included the introduction of a maximum stake on fixed-odds betting terminals (FOBT’s) and the beginning of the coronavirus pandemic.

Sports betting figures were hit as the reporting period included 11 days of lockdown, which meant the cancellation of sporting events and hits to the retail sector, which had to close betting shops and lucrative on-course facilities.

Breakdown of gross gambling yield by vertical;

  • Retail sports betting 16.90%
  • Online sports betting 16.40%
  • The National Lottery 23.90%
  • Online casino 22.30%
  • Retail casino 7.10%
  • Retail bingo 4.50%
  • Lotteries 4.30%
  • Arcades 3.36%
  • Online bingo 1.24%

A recent YouGov investigation looked into which followers of a sport were more likely to place a bet. Using the criteria of people who “actively watch, attend or read about the sport”, they investigated the % of the sample who placed a bet in-person or online within the last 12 months.

The results showed not surprisingly; football tops the list with 28% of those sampled stating they had placed a bet in the last year. Cricket was a close second on 27%. 22% of Rugby Union supporters said they had bet with 20% of Tennis and 19% of motorsport fans.

The research also showed that football fans bet much more regularly than followers of other sports, with 13% of football fans placing bets online at least once a week. Of this 13%, 2% placed bets daily, 5% bet three to five times a week, and 6% once a week.

Another 11% of the sample placed online bets at least once per year. 3% on a fortnightly basis, 3% once a month, 2% once every three months, 2% every six months, and 1% once a year.

While the UKGC figures show that sports betting accounts to over 33% when retail and online are combined, operators will be grateful for the online casino vertical, which dominated the online revenue stream. Between April and March, online casino generated £3.2bn

Of this £3.2bn, the breakdown is as follows; 69.63% slots, 12.89% Roulette, 8.69% other, 5.69% Blackjack, 3.10% peer-to-peer poker.

Remote sports betting revenues totalled £2.3bn, and remote bingo saw a marginal 1% rise, despite being the new focus of several operators advertisement campaigns. The online bingo market was seen by several bookmakers as a viable alternative during the whistle-to-whistle ban introduced during football games.

During the reporting period, the regulator revealed that the number of licenced gambling premises had fallen by 6.4% from 10,783 to 10,098. The main reason for this is the closure of betting shops, 639 closed between April and March.

Overall the figures show that the industry generated £14.2bn between April 2019 and March 2020, a decrease in year-on-year figures of 0.6%. Positive figures for a time-frame that saw a double blow to the retail sector with the introduction of maximum stakes on FOTB’s and the global pandemic.

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