Kindred Group Launches Watch&Bet Functionality

The Kindred Group has unveiled an innovation in online sports betting. Called Watch&Bet, it allows customers to place a bet on selected live games without leaving the action.

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Kindred Launches Watch&Bet Functionality ©Pixabay.

The Kindred Group has revealed a new betting overlay that will allow customers to place a bet while watching a live game without needing to exit the stream.

Called Watch&Bet, it enables Unibet’s customers to place wagers on the action without being forced to view a different screen as the odds will be overlaid onto the broadcast.

Customers can tap on a ‘show odds’ tab at the bottom of the screen, which will display an inobtrusive menu and then can swipe left or right to select different markets on offer for the action being shown. For football games, the usual in-play markets such as 12X, total goals, next goalscorer, next team to score, both teams to score, and derivative markets such as the next corner will be available.

The markets available will depend on which sport is being shown. For other sports such as tennis, markets would include 1st set total games, the first player to score a point, the overall winner, along with derivative markets such as the first player to score a double-fault.

Once a customer makes a selection while the action is on, a semi-transparent betting slip is displayed. Boxes with pre-defined amounts are presented to the user to save time, and the interface is designed so that it only takes a couple of taps to place a bet. If the person using the app wants to enter a specific amount rather than a pre-defined number, they can do.

The Watch&Bet functionality will initially only be available to Apple IOS users across football and tennis games. However, it will be rolled out to Android and mobile web platforms later in the year.

Kindred Group CPO Erik Bäcklund said the product would help to “create a more seamless user experience than ever before” on the sportsbook with a focus on being fast, easy and fun.

Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience,” said Bäcklund.

“With this new Watch&Bet player, we are one step closer towards that dream. But we are far from done, as this is the foundation to which numerous building blocks will be added, and we are all really excited over the upcoming releases for our sports betting customers,” he added.

In other Kindred news, the Swedish Gambling Authority (SGA) has confirmed that they will appeal to the Swedish Administrative Court’s decision to revoke a previous injection placed on the company for breaking the rules on deposit limits.

Kindred, along with another operator ATG, had been sanctioned by the SGA in December for breeches of the £440 (SEK 5,000) limit on casino deposits that are in place.

The SGA found that during its investigation, customers of both companies were able to deposit money into their sportsbook accounts (which are not subject to the same deposit rules) and then transfer funds to their casino accounts. This loophole allowed consumers to spend SEK 50,000 per week, ten times the amount allowed under emergency rules implemented due to the coronavirus pandemic.

At the time, a Kindred spokesperson said: “In this case, Kindred has interpreted the temporary regulations as they are written.

“That means that it is the deposit limit set by the customer that determines his/her access to the products. However, the SGA has adopted a different interpretation that it is the actual deposits made that determines product access, which is not what is intended by the regulations.”

Kindred successfully appealed the SGA’s ruling at the Swedish Administrative Court in Linköping earlier this month. Still, the appeal means the Group will be back in the courts to defend their position.

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