GVC, Mindway AI and Future Anthem in Safer Gambling Programme
Sports betting giant GVC has teamed up with gambling-harm prevention company Mindway AI and game data specialists Future Anthem. The partnership is part of the group’s Advanced Responsibility and Care (ARC) safer gambling programme.
GVC has announced a new partnership as part of its plans to improve safer gambling. The two data-led pilot schemes will see the company teaming up with gambling-related harm prevention company Mindway and game data firm Future Anthem.
As part of the Mindway AI trial, GVC will have access to Mindway’s Gamalyze self-identification test. Mindway state their technology, which combines neuroscience, artificial intelligence with human intervention provides a 360-degree view of every gambler trajectory.
In the other pilot involving game data company Future Anthem, the operator will have access Anthemetrics Safer Play Responsible Gambling solution. This trial is aimed at early identification of problem gamblers.
Future Anthem CEO Leigh Nissim said: “We are excited to demonstrate how our game data science solution will enable GVC to build on this approach, delivering even greater insight into their player behaviours on casino games.”
Mindway AI CEO Rasmus Kjaergaard said of the deal with GVC:
Over the past two years, GVC has been at the forefront of tackling the issue of problem gambling, and we are proud that they are piloting our Gamalyze self-test to provide their players with another tool to understand and stay in control of their gambling.– Rasmus Kjaergaard, Mindway AI CEO.
GVC Holdings have a huge online presence, owning bwin, Ladbrokes, Coral, sportingbet among many others in the sports betting arena. They also have a big stake in casino and bingo games with PartyCasino, Gala Bingo, Foxy Bingo and partypoker among their many interests.
With online operators becoming increasing subjected to large fines from the UK regulator, GVC Holdings will be hoping this two-pronged approach in introducing new responsible gambling tools will pay dividends.
The company will also be hoping that an existing innovation that they have recently launched will also protect customers. Called The ARC programme it uses in-house developed proprietary technology to enhance player protection further. It also introduces additional checks as well as improved monitoring and interventions. GVC CEO Shay Segev said of ARC: “As we set out last week with the launch of ARC, our new safer gambling programme, we are committed to leading the industry on safer gambling issues,”
“Our proprietary technology provides us with unparalleled insight into player behaviour, and we are now enhancing this capability by working with partners to provide additional scientific-based insight,” he added.
GVC has recently warned investors that they expect to take a £43m hit due to the second lockdown in England. It stated that the closure of Ladbrokes and Coral alone would cost the group £34m, which is 80% of the £43m hit.
In a statement, GVC said: “The wellbeing, safety and security of our colleagues and customers is of paramount importance to us, we are following government advice in each area of our operations and are enacting contingency plans to minimise the impact on the business.”