GVC Holdings outlines new social responsibility action plan

GVC Holdings boss Kenny Alexander has announced a new action plan for corporate responsibility measures (CRS) intended to reduce gambling-related harms.

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All GVC brands will adopt the four-tiered approach. © Pexels.

The plan has four main approaches that the firm hope will create a safer gambling environment for its customers.

Towards advertising, the group will support a ban on gambling ads being shown during live sporting events before the 9pm watershed.

The group will conduct a multi-million pound research project in collaboration with a renowned academic institution, to identify signs of gambling-related harm and design improvements.

GVC will also work towards better communicating the potential dangers of gambling to young and vulnerable audiences via a new education programme. The group will pledge £500,000 to GamCare’s Youth Outreach Programme.

The group has also promised to double its responsible gambling investment next year to £4m.

Speaking about the new plan, Kenny Alexander, GVC Holdings CEO, said:

As a leader in the industry, we fully recognise the need to ensure we do everything we can to ensure an enjoyable experience for our players that minimises the potential to cause harm. The measures we have set out today demonstrate our commitment to take tangible action to understand and reduce the impact of problem gambling.Kenny Alexander, GVC Holdings CEO

It was previously understood that the plan would contain restrictions towards advertising after news broke of Alexander’s call yesterday. Bosses of both Paddy Power and William Hill have also called for new restrictions.

All GVC’s brands, including Ladbrokes Coral, will adhere to these new four approaches.

Sky Bet releases responsible gambling campaign

Sky Bet has released a new advert called Three Simple Tools, which highlights the responsible gambling tools available to customers at the operator.

Featuring former footballer Matt Le Tissier, along with Phil Thompson and Charlie Nicholas, the advert features each individual going into detail about the three tools available with the operator.

This is the second responsible gambling campaign from Sky Bet, after the success it had with the previous When the Fun Stops, Stop, campaign. Sky Bet will commit £3.5m towards responsible gambling advertising this year.

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