Betsson become first operator to integrate Opta powered 3D football visualisation technology

Betsson Group, who are behind UK facing operator Betsafe, have become the first operator to integrate a new 3D football visualisation product, designed by Perform Group.

Betsafe interface

The vertical allows users to track each and every ball and player movement and action during a game. © Perform Group.

Customers of all of Betsson’s brands will have access to detailed, captivating live 3D visualisations of important data for the Premier League and 60 other top European and international leagues. The vertical allows customers to track all player actions across over 10,000 matches a year. The roll-out will begin with the group’s UK facing brand, Betsafe.

Betsson aims to use the vertical within its live betting portfolio, with the visualisations being the perfect accompaniment for live betting fans, providing real-time, accurate information and new engagements.

The product is powered by Opta data. Opta track each and every ball and player movement across the world’s top football leagues. Sports broadcasters, media, and clubs all currently utilise the data provided by Opta, to better understand, evaluate and improve player and team performance.

Perform Group use this data to power their software, which displays the data in a 3D visual. The Group claim that this will bring much more interactivity into live scoreboards for fans and bettors.

Speaking about the deal, Nick Maurice, Director of Trading at Betsson Group, said:

Perform Content’s new 3D football visualisation product is in a league of its own. Integrating this innovative new product into our sportsbook offering means we can not only continue to improve on our customers’ betting experience, but also means we can lead the field with this pioneering new technology.Nick Maurice, Director of Trading at Betsson Group.

Exciting times for Betsson

Last month, Betsson released its 2017 Q3 results. While the results showed an increase in revenue, they also showed a double-digit decline in earnings over a 12 month period. The group publicly expressed disappointment with the performance, citing the worse than expected performance of many of the large number of recent acquisitions as one reason why earnings were down, along with currency fluctuations in Turkey. More promisingly, the group also reported that Q4 had started off much better.

Betsson has over 20 brands across the world and is wholly owned by Betsson AB. The Perform Group is a leading sports content and media group that creates, analyses, and delivers live data for the world’s biggest sporting events.

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