William Hill appoint a newly-created Head of Responsible Gambling

William Hill have announced that Dan Whitlam will join their team in a newly created role as Head of Responsible Gambling. He joins from Sky Betting and Gaming, where he had worked for four years in different management roles. This move forms part of Hill’s Nobody Harmed goal.

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William Hill hires new Head of Responsible Gambling © Pexels.

This role will be focussed on the retail side of things, so Whitlam will be directly involved with all aspects regarding identifying customers who are at risk, whilst betting in their physical shops. His mandate is to work with various teams in Compliance and Data Science, in order to assess any risk factors that could be avoided. He will be tasked with ensuring the promotion of responsible gambling and developing strategies to help those in need.

Whitlam has a wealth of experience in the field and has been involved with bookmakers for over 15 years – starting his career as a cashier with Ladbrokes. He then went on to roles in the compliance and financial sector, at brands such as Deloitte, William Hill, and as mentioned Sky Bet. His familiarity with the industry and personal experience on the shop floor, coupled with his previous work with William Hill meant he was the ideal candidate. His last 12 months at Sky Bet focussed on responsible gambling, and will now be dedicated to enhancing William Hill’s ‘Nobody Harmed’ commitment.

Dan’s appointment will aid us in our commitment to ensure that nobody is harmed by gambling and the experience he brings with him will be vital in helping to protect our retail customers.Nicola Frampton, MD of Retail – William Hill

Nobody Harmed by Gambling Policy

Since July 2018, William Hill has decided to tackle problem gambling head on. They have targeted four crucial areas, all gamblers, people at risk, gamblers experiencing harm and colleagues, with the ultimate aim, that no one is harmed by gambling. They realise there aren’t any short-term fixes, thus have nine commitments. Whitlam will be tasked at developing the commitments and ensuring they are enacted. He will be responsible for training staff, develop targeted KPI’s, and at encouraging wider industry action. It is hoped that Whitlam can carry on with these encouraging trends emerging in the market.

Of course, William Hill hasn’t necessarily done this from their own volition, with increased pressure from politicians and the public at large, making them address issues that were once easily ignored. After all, it was only last year that they were fined £6.2 million by the government. This led to a public outcry and many people started to see the industry in a different light. In the year since then it seems many companies have taken note. This action indicates that William Hill are willing to make amends and are searching for solutions that are clearly a difficult subject to broach in the industry.

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