Poll Shows 57% Don’t Believe Operators Take Problem Gambling Seriously
According to a new YouGov poll that involved 17,300 people, 57% of those who responded didn’t believe that gambling operators took problem gambling seriously.
YouGov has released its International Gambling Report for 2021, which examines attitudes towards gambling throughout the world. One of the survey’s key findings, which involved 17,300 people, was the lack of trust towards operators responsible gambling efforts. With more than half saying they don’t believe gambling companies take problem gambling seriously enough.
In the report’s executive summary, YouGov state that thanks to innovation and deregulation, the popularity of online gambling has achieved new heights. Lotteries and sports betting are the biggest verticals. The survey results show that 63% of those surveyed prefer gambling online instead of more traditional means, such as high street bookmakers or buying lottery tickets from retail establishments.
The shift to online gambling is higher in some countries than in others, with Great Britain and Italy leading the way with a greater acceptance of online gambling as a leisure activity.
The survey results show that “the regulatory pendulum is not swinging evenly” with some countries liberalising their markets for the first time or increasing deregulation. While others are looking to introduce regulatory pushback and are considering introducing strict new rules areas such as advertising and promotions.
The report also highlighted that there were worries that the global pandemic would lead to increased levels of gambling, although there is little evidence that lockdown has led to increased gambling-related harm.
The survey shows an interesting insight into attitudes to regulation and problem gambling. More than half of those who expressed an opinion believe that gambling companies do not take problem gambling seriously, a view shared by three in five (53%).
Despite these views about operators, most respondents feel that legalisation is the way forward, with just 23% stating that gambling should remain illegal in those countries where it is not permitted.
For the question, “I prefer gambling online to offline” the global response rate was 63% in favour of online gambling. However, the percentage varied depending on what country the respondent was in. At 76%, India was the country that had the strongest preference for online gambling. Other pro-online countries include Great Britain (70%), Italy (69%), Poland (65%) and Australia (63%).
For the US and Germany, the percentage of gamblers who preferred online gambling was 58%. The survey also showed which gambling activities were most popular. Not surprisingly, lotteries are the most popular form of gambling at 42%. This high number can be explained because it is the prevalent form of regulated online products available globally.
Sports betting (36%) is the second most popular form of gambling. Other activities include; Instant win lottery games (23%), casino slot games online (13%), bingo or keno online (11%), poker online (10%), casino table and other card games (10%), esports (7%), Fantasy sports game (7%) and Financial betting (6%).
The survey also asked questions on the attitudes and motivation for gambling.
For those who played the lottery, it is not surprising that the main driver was fantasising about winning (42%), followed by it being a fun thing to do (38%), with the third motivator being ‘play to win big’, which was cited by 35% of players.
For those that preferred sports betting, the motivation was different. 57% of respondents stated they bet on sports because it was a ‘fun thing to do’. 34% said they placed bets to enhance their sports watching experience, and just 26% stated they placed bets to ‘fantasise about winning’.