Leading Gambling CEOs Unite and Call for “Stronger” Culture of RG

Five of the leading CEOs in online gambling have called for a “stronger” culture of safer gambling in Europe. The five are committed to setting a high bar for responsible gambling.

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Five Gambling CEOs United in RG Message © Pixabay.

Five of the most influential figures in the gambling industry have joined forces to urge the industry to foster a “stronger” culture of safer gambling online. The CEOs of Bet365, Kindred, Betsson, Entain and William Hill have united and committed to lead by example in respect of responsible gambling.

In a letter published by the European Gaming and Betting Association (EGBA), Jesper Svensson, Jette Nygaard-Andersen, Henrik Tjärnström, Patrick Jonker, and John Coates stated they had a responsibility to “take the lead” in promoting responsible gambling.

“Our collective ambition is to foster a strong culture of sustainable gambling across our industry, one that strives to innovate and exceed expectations, and which supports a sustainable and long-term regulatory framework for the sector,” the CEOs wrote. “2020 has certainly provided an important test in this regard.

“The global Covid-19 pandemic has been a challenging situation for everyone and, as online gambling operators, we took several actions to strengthen the protection of our players and the responsibility of our advertising during this time,” the letter reads.

The CEOs highlighted a “monumental shift” in the industry’s ability to identify at-risk customers, driven largely by new technology. The executives state that this enabled operators to react in a much more timely and efficient manner than was previously possible. They also believed there was now more opportunity to work together and that the industry had a better understanding of how to improve safety for its customers.

“In an increasingly interconnected digital world, we believe that a well-functioning and well-regulated licensed market is the best solution for society stakeholders and a guarantee against black-market operators,” the five added.

Maarten Haijer, the EGBA secretary, said: “The personal commitment of the CEOs to achieve these objectives is vital and welcomed.

“It is very encouraging to see that our members are already putting their commitment into action through the greater deployment of safer gambling tools and by communicating more than ever before to their customers about safer gambling, and in an increasingly personalised and targeted way,”

The European Gaming and Betting Association sustainability report revealed that 75% of its members’ customers had used safer gambling tools during 2020. This figure is double the 37% that had used the available safer gambling tools in 2018.

The report also revealed that 2.8 million personalised communications (email, text or letter) were sent to customers by European Gaming and Betting Association members during 2020, an increase of 133% compared to 2019 figures.

The Association also state that 14.2 million non-personalised communications promoting safer and responsible gambling had been sent out to customers by its members.

The report also highlighted that training had been ramped up last year, with 77% of EGBA member employees receiving training on safer gambling during 2020. This figure equates to 32,479 employees.

Money spent on research, education and training-based causes also increased. The €10.5m spent in 2020 is 150% higher than the €4.2m total spend in 2019.

You can read the full report on the European Gaming and Betting Association website.

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